Pop culture icon Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the "Best Actor" award for a movie not out yet are just a few of the legendary moments in Astral Tequilaâs first creative campaign, "This Calls for Tequila." The 10-spot video campaign, launched today, marks Jonathan Goldsmith's first large-scale adverting appearance since his role as "The Most Interesting Man in the World." The spots, created by ad agency Erich & Kallman
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