The Sao Paulo Pinacoteca the oldest art museum in the city has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train lines in Sao Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro.
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