Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

IKEA: Nightstand

 PRINT & INTERACTIVE   QATAR    February 20, 2018 11:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/03579.png&width=200At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that, fits to screen, immediately when it appears. When people touch the banner, it redirects to the IKEA website.


VIEW THE NIGHTSTAND AD
VIEW THE BEDSIDE AD
VIEW THE TABLE AD
VIEW THE LAMP AD


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news