CASE STUDY: In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip. Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.
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