In a media first to demonstrate the threat cyber-crime poses to small business, Hiscox insurance has created a digital poster that uses hackers in real time to power the headline. This is part of a broader drive to assert leadership in the cyber risk marketplace. The poster was connected to the internet via 'honey pot' servers - these servers are typically the type used by small businesses and therefore seemed like fair game for hackers. On average, the server received over 23,000, and at peak, 60,000 attacks in 24 hours. Agency: AMV BBDO, London
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