Bonds have pushed further into the fashion space in their latest campaign via Leo Burnett Melbourne. It marks the launch of the new Bonds Originals underwear range.
Directed by Gracie Otto, the film tells of a small desert town where it's too hot for anyone to wear clothes, or do much at all. It was filmed in iconic Coober Pedy, where the only thing more incredible than the landscape are the locals - who also happen to make an appearance throughout the spot in their Bonds.
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