Ogilvy UK & Greenpeace have released a new global campaign which urges the public and supermarkets throughout the UK to limit the use of plastic packaging. The new work presents a stark vision of our future ocean if action is not taken to stem the tide of throwaway plastic pollution. The concept behind the campaign was born through shocking statistics such as a truckload of plastic gets dumped into the ocean every hour. Since plastic takes years to decompose, almost every piece of plastic ever manufactured is still in existence somewhere on the planet. The Ogilvy UK team wanted to bring the damaging, ugly reality of plastic waste to somewhere unexpected: a usually pristine aquarium.
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