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Moinhos de Ventos Hospital: Heart

 PRINT   BRASIL    April 24, 2018 20:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93891_01+Heart.jpg&width=200According to the Brazilian Association of Organ Transplants, in every 8 potential organ donors, only 1 effectively becomes a donor.
That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign "Who will inherit your greatest wealth?", created by McCann Health in Brazil, that re-imagined Faberge eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. The print ads were run in selected magazines in Brazil, and also published in the hospital's social media channels, and present 3 different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it.

VIEW THE HEART AD
VIEW THE EYE AD
VIEW THE KIDNEY AD


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