FOX was launching The Gifted, its new Marvel TV series, in Latin America. A show that tells the story of mutant teens being persecuted and hunted down because of their special abilities. It takes place in the same universe as the X-Men. FOX needed an idea to stand out amongst its core viewers: teens. We looked for a connection between these fictional teenagers and real life ones. That connection could make the show more relatable and relevant in a time where new TV series pop up every week.
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