Books have always piqued people's curiosity. Everyone wants to know what's going to happen on the next page or chapter. That was the jumping-off point for the idea that Whiskas is launching, created by AlmapBBDO. Following through on the concept "Feed their curiosity," Whiskas developed a unique book based on the true story of a kitty who escaped from his carrier on a flight to London. He stowed away on the plane and was only found 52 days and 960,000 km later, the equivalent of 24 trips around the world. The incident inspired the Curious Cat Book., which tells the story of the most curious cat in the world, Watif (playing off the question that she always asks: "What if...?"). On each page, Watif visits a new place somewhere in the world. In reading the characterâs impressions of each country or city, the cat/reader can find a new element to explore or play with. From a strand of Italian pasta to a Brazilian bird's feather. From surfing the waves in Australia to the lights of the casinos in Las Vegas. From the sand of the Mexican desert to fishing with Inuits. Sixteen beautifully illustrated destinations, all designed to celebrate and encourage cats' curiosity.
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