We Are Social, Milan launched the most customizable car ever with the most customizable ad ever. As an icon, MINI is loved by the most diverse people.To reach them all, one commercial was not enough. After discovering their main passions cinema & TV series, music, sport, animals, video games & online culture the agency targeted users with highly personalized ads and invited them to create and share their own bespoke commercial on the dedicated platform MANYMINI.IT, with more than 150 Million possible results.
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