How to leave the gringo image behind and be part of the conversation in the Brazilian Internet? Owning it. Hershey's related its chocolate bars to a popular expression used in one of the greatest hits of the 90's in Brazilian music. The slang "hold this barâ" is the chorus off â"Cheia de Maniasâ", by Luiz Carlos. . Agency: Aktuellmix, Sao Paulo.
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