We've all been there. With every visit to IKEA, shoppers savour the thrill of not knowing what new discoveries they'll make. And that's just what some customers will experience in the new IKEA ad that airs just as the new Star Wars spin-off Solo: A Star Wars Story hits cinemas. Under the banner, "Discover a galaxy full of ideas", the Swedish furniture maker celebrates how its products lend themselves to mixing and matching. In this instance, a chair is paired with a sheepskin, a combination that is at least as fluffy as Chewbacca himself. Agency: thjnk, Berlin
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