In order to stop pollution caused by plastic bags and to change the habit of millions of clients, PENNY introduces the PENNY Give-Bag. The idea was developed and implemented by Serviceplan Campaign. It is the first shopping bag that is really reused, because it gives a discount with each purchase. Customers who buy a Give-Bag at PENNY save 10 Cents every time they bring their own bag. Each time it is reused, PENNY donates an additional 10 cents to local social organizations. And above all, everybody is able to help protect precious natural resources.
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