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Seen and noted

Guest judge, Jonathan Kneebone, co-founder, The Glue Society

 GUEST JUDGE /BEST AD OF THE WEEK   USA    November 04, 2009 12:12 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/upload/jk07.jpgThis week's guest judge is Jonathan Kneebone, writer/director at The Glue Society, an independent creative collective he co-founded over 11 years ago with Gary Freedman.
The Glue Society now features 10 writers, designers and directors working out of offices in Sydney and New York.
The company's work encompasses everything from broadcast entertainment, print and television advertising, film direction and graphic design to art exhibitions, installations and sculpture.
The various directors in the collective are represented by Revolver Film in Australia, Park Pictures in America and Academy in the UK.
Among other awards, The Glue Society counts a Cannes Titanium and Direct Grand Prix, several Gold Lions plus D&AD Silver Pencils and are twice winners of Australian Creative magazine's Hotshop of the Year.
They are also the only exhibitor to have collected both the public and children's prizes at Sydney's Sculpture by the Sea.
As artists, they have been commissioned again to show at the upcoming Pulse, Miami Art Fair. This year, they will be showing a film-based work covering the longest eclipse this century, which occurred in Shanghai this July.

***

Nothing particularly to my taste, I'm afraid, but if I had to pick one (which I do) then I think Carling would be the idea that most likely hits a nerve. It is well made, performed and likely to stand the test of time. Something that none of the others quite manage...

BEST TV
If you shut your eyes for a moment, you could be forgiven for thinking it's the eighties all over again. (Well actually if you shut your eyes, you wouldn't see any of the work, so that's not strictly an accurate statement.)
But whether this week's work is a reaction to the pressure of creating
a million touch points out of a single thought or a real re-embracing of the old school adland activities of yesteryear, I guess only time will tell.
If it's possible, retro might be making a comeback.
There's a Weetabix ad that feels like an old Lowe/Heineken spot. A live cinema stunt just like Saatchi's used to do. A gimmicky ambient outdoor stunt or two. A print ad with a mass of white space and a minute logo.
The television section would appear to be one of the stronger collections of work for a while. Nothing particularly to my taste, I'm afraid, but if I had to pick one (which I do) then I think Carling would be the idea that most likely hits a nerve. It is well made, performed and likely to stand the test of time. Something that none of the others quite manage.
Runner-up: Weetabix 'Steeplechase'.

BEST PRINT
Print-wise, I guess I have to pick the Natural Confectionery Company's topical ad. It is relevant at least - and no sign of any razor blades. Though as Fallon (who really invented this campaign) proved, this would have been better in film than in print.
Runner-up: Tulipan 'Bra'.

BEST OUTDOOR
For outdoor, I'll pick the HOT cable TV posters. Simply because one suspects people really did like stealing fridge magnets of their favourite TV stars.
Runner-up: The Economist.


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