
This week's guest judge is David Angelo, chairman & chief creative officer of David&Goliath, based in Los Angeles.
David has a BFA in Advertising from the Academy of Art College in San Francisco. He began his career in 1989 at DDB New York as a Junior Art Director. There, he created award winning work for Michelin, Seagrams Crown Royal, Seiko and most notably, the "Hey, you never know" campaign for the New York Lotto. In 1992, he was tapped as a Creative Consultant for the Clinton/Gore Presidential Campaign and was responsible for creating the anthem spot that ran on election eve. He then moved to the New York office of TBWA Chiat/Day to steer the Reebok and MTV accounts before heading West to manage the Lexus and Adidas accounts at Team One Advertising. Next, David joined Cliff Freeman & Partners in NY as Executive Creative Director. There, he worked on accounts for Coca-Cola and Fanta Global, Little Caesar's Pizza, Sauza Tequila, Prodigy Online and the Partnership for a Drug Free America.
Over the years, David has created a memorable body of work that has garnered more than 300 of the industry's most prestigious awards, including Cannes Lions, Clios, One Show Pencils and Andys. In addition, David was inducted into the American Advertising Hall of Achievement for people under 40 and was described by Adweek as "one of the most prolific Art Directors of his generation". Upon this recognition, Kia Motors of America approached him in 1999 with the opportunity to start his own agency, David&Goliath. His agency has expanded its roster of brands to include Universal Studios Hollywood, Universal Orlando Resort, Bacardi Rum, Mattel, MGM Casinos - Monte Carlo and NY/NY, Mammoth Mountain Ski Resort, Red Bull Cola and Marc Ecko Enterprises. David currently serves on the Board of the Los Angeles Ad Association and the Art Directors Club.
David is married with two daughters, and is unfortunately a die hard Oakland Raiders fan.
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JC Penney. Normally I'm not a big fan of ad sequels, however with this one I'll make an exception....
BEST TVAs though I don't have enough to do, critiquing this week's bestadsontv.com takes priority over everything. Why? Because you and I both know that everyone whose work is represented here is waiting with breath that is bated, in hopes for my ultimate validation. And unfortunately kids, I'm in rare form today. After all, most of you egomaniacs have already stopped reading this intro copy and have moved on to see who I've picked as this week's best ads. So without further snarky babbling, let's open the gifts:
JC Penney. Normally I'm not a big fan of ad sequels, however with this one I'll make an exception. I love the fact that you, JC Penney (a place my mom would take me and my six siblings for bargain sneakers), had the balls to not only approve and produce last year's breakthrough piece, but follow it up with this year's gem. I love the format, the review board, and the beer making kit. Bottom line, it does what no advertising or marketing campaign has done over the last several decades and that's make me feel different about a brand called JC Penney. Oh yeah, congrats to the creative team for allowing the client to show their balls.
BEST PRINTScience World. Great print is always simple and to the point, that's why my vote goes to Science World, hands down. And that's why my comment here is simple and to the point. Moving on.
BEST OUTDOORStella Artois. I have to say, this category had very slim pickings but if I had to choose one, the nod would go to Stella Artois for The Ritual Project. For starters, it's true outdoor (not a print ad posing as an outdoor piece) with an inclusive component to it: 21 days of hand painting to demonstrate the ritual of pouring a glass of Stella. The only question I have - Is it like watching paint dry?
So there you have it, my honest take on this week's bestads. For those of you who I have chosen, congratulations, you have been validated.