Seen and notedGillette: Your Best Never Comes Easy
Gillette, an official partner of the NFL, has launched a new television commercial celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true. Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks. Agency: Grey, New York
VIEW THE SPOT Readers Bookshop: Anger Management
After an explosive weekend of tennis at the 2018 U.S Open tennis tournament, it became very apparent that even the Greatest-of-all-time need to learn to better control their anger. Thankfully, Readers Bookshop has a stellar self-help section to put them back on the path to better emotional management. Agency: Y&R, Amman
VIEW THE AD Rural Aid : Remember Rain?
Rural Aid help drought stricken farmers across Australia. And as regional Australia is country gripped in a drought, the farmers are doing it very tough. Some areas haven't seen (or heard) rain in over 18 months. We needed to remind EVERYONE of this fact, to help raise funds for Rural Aid, so they can in turn, help our farmers. Agency: The Studio @ SCA
PLAY THE SPOT P&N Bank: The Power of &
303 MullenLowe has launched a new campaign for WA's only local customer-owned bank, P&N Bank. The campaign marks the next phase of the brand's successful 'Power of &' platform - setting out to further demonstrate how P&N Bank's customer-owned model and collective philosophy benefits its customers day in, day out.
VIEW THE ETHICS 30" SPOT VIEW THE ETHICS 15" SPOT VIEW THE DIGITAL 30" SPOT VIEW THE DIGITAL 15" SPOT VIEW THE AD Bienal SP: Turn Off The Auto Mode
33 biennial of Sao Paulo promoted in print,TV and outdoor by Tech and Soul, Brasil
VIEW THE SPOT VIEW SEASON OUTDOOR VIEW BUTTON OUTDOOR VIEW IDEA OUTDOOR VIEW LOOP OUTDOOR Land Rover: The Grizzly Torque
Land Rover is celebrating its 70th anniversary by revisiting an epic around-the-world road trip taken by two Canadians, one of whom would become the countryâs foremost nature painter, more than 60 years ago. The campaignâs centrepiece is a stirring three-minute video produced by Wonder Screen for Spark44. Directed and edited by Reilly Saso, the short film chronicles the epic 1957 journey taken by renowned Canadian artist and naturalist Robert Bateman and biologist/ecologist Bristol Foster in a custom-built Land Rover Series 1, nicknamed the âGrizzly Torque.â
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Recipe has created a new campaign for 888sport breaking today. The campaign is a follow-on from the successful âTake âEm On!â global campaign that launched in 2016 and encouraged audiences to feel theyâre not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers - be that your own self-doubt, your mates, your neighbours and even the sports stars themselves - and placing your bet with confidence.
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Dreaming of star-gazing? Artists Nix + Gerber show that the MINI Countryman is big enough to pack in any adventure. Nix + Gerber's campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry. Agency: 360i.
VIEW THE SPOT Danube Footwear: For Skateboarding With Love
Piko, Chisinau has illustrated this "For Skateboarding With Love" print ad for Danube Footwear.
VIEW THE AD Metro Brasil: Deconstruction - Trump
School of Narrative & Aesthetic Photography, SNAP, offers exclusive Mentorship Programmes and Workshops in Singapore, Bali, and New Delhi.
These programmes provide an incredible opportunity to both amateurs and professionals to pick the brains of the best photography talent in South East Asia. The ad prompts the photography enthusiasts to pick their spot on www.letsnapit.com. Mail at team@letsnapit.com or call +65 8111 9286 for more details. Agency: Blacksheep.Works VIEW THE AD Ekstra Bladet: Unmasking a Racist Agenda
In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public, in Denmark. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution.â¨â¨For a news media like Ekstra Bladet who has a long history in the country for lashing out at the people in power and expose their hidden agendas, this case was no different. The law is clearly symbolic and does nothing but alienate the Muslim minority in the country.â¨â¨Only a few days after the announcement, Hjaltelin Stahl, Copenhagen, created a Facebook event, called âThe longest masquerade in Denmarkâ.
VIEW THE CONCEPT Apple 2018 Keynote: Mission Impossible
Only one thing stands between a lost case and the Keynote â Apple Park but will it get there in time in this 'Mission Impossible' style spot.
VIEW THE SPOT National Suicide Prevention Month: Waste of Film
Travis Young tells the story of his unimaginably grim youth, his ensuing depression and two suicide attemptsâand how he reclaimed his own unique outlook on life through the lens of a camera. Travis shoots pictures everywhere he goes and develops the film in his Kansas City apartment, using photography not only as art and vocation, but as a therapeutic practice to frame the events and emotions of his life with context and understanding.
VIEW THE SPOT 13cabs: Serge Bumpers
Targeting a frustrated younger demographic out and about, 13cabs is raising the issues of surge pricing via a re-invigorated 'Serge' of their own. This newer, younger, 'Sergier' Serge will be popping up in YouTube browsers all over the country, starting this week. Taking advantage of YouTube's recently launched Director's Mix technology, the campaign, created by Tinkerbell, will kick off with a boot load of individually created hyper-targeted 6sec bumper ads that speak directly to the audience with messaging related to their search terms, and trending topics. As the campaign unfolds many more individualised messages will be added to the mix simply by supplying updated audio files to the Director's Mix platform.
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WCRS, London are incredibly proud to launch a new cinema advert for Womenâs Aid. Working in collaboration with the British Board of Film Classification, the advert is created specifically for cinema and highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert â written and directed by Creative Director David Dearlove â was conceived with the express intention of gaining an 18 certificate. Then with the BBFCâs help, the violent scenes were removed, making the film suitable for children to watch. The resulting highly censored, highly disjointed advert is to be played in cinemas nationwide, leaving the audience to imagine what it must be like to be a child and witness such things, unedited. The filmâs production was carried out by Riff Raff.
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J. Walter Thompson London has created AEROâs first TV campaign in 6 years, showing chocolate bubbles being made with brass âbig bandâ music. In the film, to air on TV and in cinemas, the star of the film is the âBubblophoneâ, an ingenious invention that reveals how AERO might pump uplifting music into chocolate to create their deliciously bubbly bubbles. Instead of relying on special effects all the bubbling âchocolateâ was captured in camera requiring months of tests and fine-tuning, reflecting the care and craft that goes into making every AERO bar. Post-production was handled by Time Based Arts, and edits by The Assembly Rooms.
VIEW THE SPOT Nike: Just Do It: Caster Semenya
Nike continues its headline-grabbing 30th anniversary âJust Do Itâ campaign with another powerful film and another carefully considered partnership, this time with South African Olympic medallist Caster Semenya. The new film, created by Wieden + Kennedy Amsterdam and directed by Park Picturesâ AG Rojas, retraces the steps on Semenyaâs journey towards her elite status, memorialising the key moments that helped her to become the athlete she is today by going back in time from present day to her childhood.
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Subaru of America, Inc. today debuted a new creative campaign via Carmichael Lynch, centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. "Dream Big" â Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big.
VIEW THE DREAM BIG SPOT VIEW THE BIG DAY OUT SPOT VIEW THE IMPORTANT MOMENTS SPOT VIEW THE ONE LITTLE MOMENT SPOT
Macyâs has just launched the latest iteration of its 'Find The Remarkable You' campaign. The television spot, 'Remarkable You', follows six inspiring and remarkable women who are paving the way for future generations. The spot ends with the theme of the campaign, 'Find Fall Fashion. Find The Remarkable You'. Created by BBDO New York, the thirty-second spot will run on network and cable from September 9th, with a longer form sixty-second spot running online. The campaign will also run on Macyâs social platforms, including Facebook and Instagram.
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Grey London has created Lucozade Sportâs first long-form film âThe Next Moveâ, starring world heavyweight boxing champion Anthony Joshua (AJ). In the nine-minute film we meet 19-year-old Michael Kuku, a Londoner with an ambition to succeed in the world of top-flight football coaching. He has a surprise visit from his hero, Anthony Joshua, who invites him to spend a day together to learn about what goes into becoming a sporting success. In the mini-documentary AJ revisits his past to motivate Michael and future generations to keep moving forward. As it journeys from the streets of Southwark, to sparring with coach Sean Murphy in Finchley Boxing Club and over to the rooftops of Wembley, the film focuses on the relationship between the two athletes.
VIEW THE SPOT Destination NSW: Hunter Valley - Here's To The Good Life
Virgil Abloh, Yoon Ahn, Adwoa Aboah, Roger Federer and Nobu Matsuhisa all feature in this Rimowa Luggage spot via Anomaly, Berlin.
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Queer Lisboa is one of the most respected LGBT film festival in Europe. And this year the festival has a new campaign named âPride Momsâ. According to Marcelo Lourenço and Pedro Bexiga, the creative team responsible for the campaign - "Nothing is more important for those who assume their homosexuality than having the support of the family - especially their mothers. Thatâs why this year we would like the campaign to be a tribute to these "pride moms" that support their gay children. More than simple advertising, we would like the campaign to be an instrument to combat prejudice and promote inclusion.
VIEW THE SPOT Camera Nazionale della Moda Italiana: Be Ready
The Milan-based production company The Blink Fish returns with the latest fashion film produced for the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion). Shot to celebrate Milan Fashion Week SS/19 (18-24 September, 2018), Be Ready sees Ukrainian model Nastya Timos determined to be in top shape for the upcoming Milanese fashion season. Frantically trying on outfits, rehearsing for selfies and relentlessly working out, the result is a humorous and light-hearted interpretation of the excitement taking place during fashion week and the preparation involved.
VIEW THE SPOT Kronenbourg 1664: How To: Taste the French Way of Life
Kronenbourg 1664 is teaching us 'How To: Taste the French Way of Life' in this spot via WDW Creative, Sweden.
VIEW THE SPOT Miller Lite: Jason Witten Surprises Fans
DDB Chicago teamed up with football legend, Jason Witten, to surprise select diehard fans who are not only loyal to their team, but also loyal to their beer.
VIEW OUTDOOR Perth Zoo: Zoorassic Park T-Rex
Designed to raise awareness of an upcoming exhibition.
Agency: Gatecrasher Advertising, Perth VIEW OUTDOOR Chevrolet: Call Me Out
More than one million people die in road crashes every year â and distracted driving is a major risk factor. Since the advent of the smartphone, awareness campaign after awareness campaign has tried to cajole, convince and scare drivers (especially young drivers) into keeping their hands on the wheel and their eyes off the screen. Thereâs just one problem: Awareness campaigns donât work. According to study conducted by Research Now, 84 percent of people admit that distracted driving while handling a phone is dangerous, yet a staggering 90 percent admit to doing it anyway. Itâs going to take a cultural shift to change how people think and act about distracted driving. And Commonwealth//McCann is helping Chevrolet make it happen with Call Me Out.
VIEW THE CONCEPT Nike: Rallying Cry
Women are at the top of their game and are making the world listen every day, in sport and in life. Nike has today released a new campaign, "Rallying Cry", testifying to the power of female determination, and showing how today's women break down barriers through sport. A rally cry is more than a yell. It's a visceral response to a mental reaction - frustration, elation and every emotion in between. In sports, a rally cry can turn the tide of a game, and in the process, change the trajectory of a life. Agency: Wieden Kennedy, Portland
VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD Budget Direct: Insurance Solved
The campaign blends together a new take on the classic crime thriller mystery with a unique series of otherworldly events. The campaign, created by 303 MullenLowe, Sydney, introduces a new character, a detective named Sarge, who investigates a series of truly remarkable incidents. Despite the inexplicable happenings, Sarge uncovers the real mysteryâwhy the people involved in these incidents paid more than they had to for their insurance. The spot concludes with the message, âItâs a mystery why anyone would pay more for insurance. Get award-winning cover for less with Budget Directâ and the new campaign line, âBudget Direct - Insurance Solved.â
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Rethink Canada put a new spin on an old iconic commercial from 2002 because the more we reuse, the more we light the way for a better future.
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Most parents are overprotective by default. Theyâll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally). In a bid to stop parents from treating their children like babies, Nike China developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballerâall aged between 10 and 13 years oldâask for independence.
R/GA, Shanghai VIEW THE SPOT G-Star RAW: Uniform of the Free
In this film, G-Star RAW and director Dexter Navy present 'Uniform of the Free,' an ode to freedom with compositions that hone in on the distinguishing attitudes and skills of each talent. Originated from a supremely human truth â each of us wants to be our true, authentic self in this world. 'Uniform of the Free' re imagines classic industrial work uniforms in a creative and colorful way, celebrating freedom in an informal way. Get inspired and start living what you love. Itâs time to join the free. Agency: Herc, Amsterdam
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Creative agency, Paper Stone Scissors, has been appointed by Politix menswear to create a fully integrated campaign for their SS19 Launch. The campaign was shot in Miami by photographer Doug Inglish and features top international models Francisco Henriques, Mariano Ontanon and Tommy Marr.
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For the launch of the New 500X, Fiat has made a delightful short movie lasting two and a half minutes, inspired by the cult film âBack to the Futureâ*, which consolidates the long-standing bond between the Fiat brand and the world of film and follows on from the tribute video "See you in the future", launched last year to celebrate the Fiat 500's 60th birthday and starring Oscar-winner Adrien Brody. Now it is the turn of the new video dedicated to the New Fiat 500X, the Italian crossover that blends timeless style and design with innovative technology able to satisfy the very latest mobility needs. A kind of "time machine", embodying both the iconic identify of the 500 and the Fiat' brand's special ability to make the smartest solutions, which simplify and improve life at the wheel, affordable for all. This is the concept of the exciting new communication campaign entitled âNew 500X - A Taste of Tomorrow. Todayâ. Agency: Leo Burnett, Italy
VIEW THE SPOT Absa Group: Africanacity
The Africanacity campaign conceived by FCB Joburg is a 360 campaign that comprises a 97-second film directed by Gentlemenâs Greg Rom, radio executions in most of South Africaâs official languages, out-of-home, print, as well as an extensive social media campaign.Featuring a soundtrack that could only come from Africa, the TVC is a collage of vignettes showcasing the innovative ways people in Africa get things done, as well as their ability to embrace technology to keep pace with change.
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ESPN is unveiling a new campaign, Thatâs Gonna be on SportsCenter, focused on its flagship program. The campaign launches on Monday, September 10, and highlights a phrase that became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. Thatâs Gonna be on SportsCenter is a reminder and celebration that there are moments in sports, and then there are SportsCenter moments.
Droga5 is the creative agency, and led the concept, creative development and direction for the multiplatform campaign. VIEW THE SPOT « First « Previous Next » Last » 443 of 1388 |
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