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Seen and noted
Unimed Cariri: A Better World Can Start Anywhere On September 21, the Arbor Day is celebrated in Brazil. The date is not a national holiday, however, institutions connected to environmental and care guidelines usually manifest themselves. Unimed Cariri, a health cooperative among the country's pioneers, decided to join the cause. Along with the printing, Unimed Cariri distributed in the city of Juazeiro do Norte - CE, several seedlings for cultivation, such as palm, pitomba, cashew, graviola, passion fruit, papaya, olive and guava. The advertisement aims to show that a new world can begin with small daily changes: Adopting and cultivating a tree can be a revolutionary attitude. Agency: Flex And VIEW THE AD Yayasan Chow Kit: My Happy Place This is a story about a man who is oddly happy in prison. And even when confronted with awful food, a broken tooth, intimate showers and a seemingly unbearable life in prison, he seems to be over the moon. But things take a turn for the worst when he is released from prison. A happy prisoner no more. Just a sad lonely free-roaming citizen. The audience soon have their questions to his oddity answered. Heâs a stateless man who is denied access to basic rights like healthcare, education and jobs in the outside world. These are basic rights that even prisoners are entitled to. Agency: Leo BurnettVIEW THE SPOT  Sore throats can pop up whenever and wherever. So, ahead of this cold and flu season, a new campaign created by Zulu Alpha Kilo, Toronto, is encouraging Canadians to gargle with Betadine the moment they feel that all-too-familiar itch in their throat. From television to digital to social, the campaign features people gratuitously gargling with Betadine in variety of scenarios, no matter the awkwardness. And, coincidentally, Betadine is also available in spray.VIEW THE 30S LOTTERY SPOT VIEW THE 15S LOTTERY SPOT VIEW THE 30S HOT SHAVE SPOT VIEW THE 15S HOT SHAVE SPOT  MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light. Agency: J Walter ThompsonVIEW THE KNIFE SPOT VIEW THE CHALK SPOT  Wieden + Kennedy, Tokyo has released this spot direct by Ian Pons Jewell for the AUDI A7 Sportback.VIEW THE SPOT Center for Youth Wellness: The Things We Carry Advertising agency Evolution Bureau launched a compelling national campaign about toxic stress for Stress Health, a brand it created for San Francisco-based pediatric health care nonprofit The Center for Youth Wellness. âThe Things We Carry,â is a $1 million-plus effort to build awareness about adverse childhood experiences (ACEs) and the lingering effect toxic stress has on peopleâs health throughout life. In the campaignâs centerpiece two-minute film, a young boy wakes up in a makeshift fort/bed and sets about his morning routine. But soon it is clear that his work is solitaryâand not about getting himself ready for school. He collects beer bottles, sweeps up broken wallboard and tiptoes across the apartment floor to deliver an ice pack to his abused mother. He stashes the trash he collects in plastic bags and packs them away in the closet. When we revisited him in adulthood as a new dad, guess whatâs still there?VIEW THE SPOT  Getting them changes you forever. Losing them too. 1 out of 8 women get breast cancer. Get them Checked. Agency: Mortierbrigade, Brussels.VIEW THE SPOT Google Cloud: The Biography of Tomorrow Google Cloud wanted to reach out directly to the most unreachable top executives in France. They wanted them to know about the power of Google Cloud Solutions. With the help of writers, HEREZIE Paris transformed extremely accurate and predictive data on markets, collected with Google Cloud tools, into a brand new genre of books: biographies of anticipation, telling the plausible future life stories of 10 top executives, based on data analysis of their markets. These executives were able to own the most personalized and confidential book ever, prefaced by the world-famous economist Jacques Attali.VIEW THE SPOT  We live in a time where no one listens. But remember, listening is a gift. It can turn everything upside down. Improve your listening at www.hifiklubben.com. Agency: &Co, Copenhagen.VIEW THE SPOT Paspaley Pearls: Something Real Paspaley and 72andSunny Sydney have released their first work together following a competitive pitch in January. The new campaign entitled, âSomething Realâ aims to help Paspaley lead the changing perception of pearls as the brand continues to connect with values of the modern woman. The campaign captures adventure, beauty and uniqueness shared by both the pearl and the woman and was shot in the stunning home of the Paspaley pearl, the Kimberley.VIEW THE SPOT Bravecto: Dogs MSD Animal Health has launched a new campaign, via J. Walter Thompson Sydney, for its leading flea and paralysis tick protection brand, Bravecto. This is the first work to market since the agency was appointed as creative agency of record in August. To demonstrate how much longer Bravecto lasts than other treatments, the spots feature a veritable theme park for dogs and cats to go wild in. This take on the common comparison ad, shows in an amusing way, that whilst your current flea and tick treatment is completely fine, Bravecto really offers a unique and amazing difference.VIEW THE DOGS SPOT VIEW THE CATS SPOT Samsung: Pass the Heartbreak Italy failed to qualify for the World Cup for the first time in 60 years. Their fans didnât know how to cope with the situation, but Romanians already knew a lot about such disasters. Our national football team had skipped the last 5 World Championships. Samsung wanted to bring value to this important know-how into failing, and also prove the unifying power of technology. So Centrade Cheil, created "Pass the Heartbreak", an online show where a Romanian fan gives Italians some experienced advice, featuring Samsung products. It all worked, because disappointment always heals faster when you donât feel alone.VIEW THE SPOT  In their latest instalment, the fourth in the series, Boys + Girls finally lift the lid on the underground practices of the McDonnells curry cult and those that give themselves openly to a life filled with Chippus Currius and find âThe Secret of Fullfullmentâ. Reflecting the cult-like status the brand has achieved in over three decades, the TV film opens in a darkened, candle-lit setting where we encounter a mysterious cult of hooded people wearing elaborate red robes and chanting the words âChippus Curriusâ. VIEW THE SPOT RCBC Bankard: Believe BBDO Guerrero has launched a new RCBC Bankard campaign to drive deeper engagement with a younger market by developing a solution that utilises Youtube Director Mix â a tool that provides dynamic customisation of a preroll materialâs message based on topics that viewers have searched for. This enables precise and relevant messaging specific to the consumerâs interest â reinforcing the cardâs role for whatever one might be looking for. RCBC is the first bank to use this technology.VIEW THE AD Burger King: Blank Whopper Burger King has launched this public awareness campaign against the blank ballot. âBlank Whopperâ is intended to show local voters what can happen if you waive your right to vote this presidential election. Agency: David, Sao Paulo.VIEW OUTDOOR Malaysian Mental Health Association: MMHA Mind Run Universal McCann, IPG Mediabrandsâ full service global media agency, alongside creative agency Ensemble Worldwide, have collaborated on a pro bono campaign in support of the Malaysian Mental Health Association (MMHA)âs upcoming Mind Run and Carnival. Collaborating closely with Astro, the six-week long campaign supports MMHA to raise awareness on mental health issues, and through the 2018 Mind Run and Carnival, bring forth conversations around this sensitive topic. The project started as one of the initiatives under UM Impact Day, a first-of-its-kind landmark global CSR event. VIEW THE CONCEPT  The breadless Double Down Maxx is all about chicken, and so is Colonel Sanders in our new film. The film opens as a blockbuster style film, with the Colonel set to save the world, until he stops everything to cut to the packshot - after all, it's all about the chicken. Agency: Sid Lee, Paris VIEW THE SPOT  Y&R Lima have created these spots for Tinka LotteryVIEW THE COUNTRY HOUSE SPOT VIEW THE PRIVATE JET SPOT  Just say the words âPlay Capitalâ and the star studded world of Capital, the UKâs No.1 Hit Music Station, bursts into your home in this new advert from London-based creative agency Mr. President. Camila Cabello shoots flying tennis balls, Craig David gives the 7-day forecast, Sean Paul rides a pimped up trike while Anne-Marie boxes, Rita Ora is covered in sparkly ticker tape and Shawn Mendes plays hockey. Building on the âOnly on Capitalâ brand platform, âPlay Capital,â shows that the world of Capital is right there anytime, day or night.VIEW THE SPOT Sling TV: The Freedom is Exhilarating Sling TV, America's number one live TV streaming service, today unveiled a new multimedia marketing campaign via The Martin Agency, starring actors Megan Mullally and Nick Offerman, called "Meet the Slingers." An extension of Sling TV's "We Are Slingers" campaign that debuted in March 2018, the new national campaign spans television, digital, mobile, social and new media platforms. "Meet the Slingers" is the first ad campaign that Mullally and Offerman, known for their roles in "Will and Grace" and "Parks and Rec," have appeared in together. The first two campaign ads, "Freedom" and "Stretch" are available to view on Sling TV's YouTube channel.VIEW THE FREEDOM SPOT VIEW THE ACTION SPOT  AT&T is launching a new advertising effort in support of its DIRECTV entertainment brand. The campaign targets current cable TV subscribers and encourages them to âquit cableâ and switch to DIRECTV. Multiple executions in the campaign focus on the advantages of switching to DIRECTV, such as more live sports in 4K. Itâs all part of the âMore for your thingâ brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising debuts this week and will run through the end of the year. Agency: BBDO, New York.VIEW THE SPOT  The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic. âThe Unseen Oceanâ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment. With Tomâs mission to help children from the UKâs cities become future guardians of the worldâs oceans, the film follows a group of young children as they travel from south London to the Cornish coast and captures the moving moment they get to witness the natural beauty of the sea, before being given the chance to splash in the waves for the first time in their lives.VIEW THE SPOT The One Club for Creativity: Monitor The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards. Part of the agencyâs âWin Pencil, Draw Respectâ campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign also includes posters, banners and simple animated videos. The campaign kicks off today with three videos: âMonitor", âWe Quitâ and âJury Roomâ, all directed by Jono Hunter with production company OPC. Two other videos will be released in the coming months.VIEW THE MONITOR SPOT VIEW THE WE QUIT SPOT VIEW THE JURY ROOM SPOT  Prints made for the nocturnal safari of Piscilago colsubsidio. Agency: Mullen Lowe SSP3VIEW THE JAGUAR AD VIEW THE OTTER AD VIEW THE FLAMINGO AD For Rainbow: Respeite as Caras For Rainbow is a Brazilian festival focused on LGBTQ+ and diversity culture that happens in Fortaleza, Ceará. For the 2018âs edition, the slogan is âRespeite as carasâ, a regional expression/slang that means, literally, respect the faces, something like respect my face, or me. General people in our region use it to claim for respect. We created this poster, mixing digital work and handcraft. The interventions were made manually, with real inks, brushes and glue, as a street poster, and than photographed. Agency: Verve ComunicacaoVIEW THE AD Aviatur: 28 June, International Pride Day To celebrate international pride day, Aviatur, one of the leading international travel agencies in Colombia chose certain locations around the world to promote their portfolio. For this, they chose pictures where a rainbow is visible to send a message of tolerance and respect, to help the public understand that the world today is more open to celebrate love, no matter gender, race or nationality. Agency: Sancho BBDOVIEW THE MACHU PICCHU AD VIEW THE PARIS AD VIEW THE BARCELONA AD VIEW THE NIAGARA AD Burger King: Always Better With Fire Since 1954, BURGER KING has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef. To highlight its well-known signature âFlame-grilled beefâ, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.Agency: Buzzman VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Klarna: Forgot? Klarna, the Swedish payment provider, found an unorthodox way to help people who often forget to pay. By connecting digital billboards to storesâ alarm systems, shoplifters got unexpected real time push notifications, reminding them not to forget to pay. Since the launch of the new Klarna app the amount of late payments have dropped drastically. 68% fewer invoice reminders are sent to people using the app than to non-users. To highlight this to everyday shoppers, Klarna equipped digital billboards around Stockholm with confetti, flashing sirens and audio. So when someone forgot (or âforgotâ) to pay, they got a sensational surprise â with the message ânever miss a payment with Klarnaâs appâ.Agency: NORD DDB, Copenhagen VIEW OUTDOOR Aboriginal Victoria: Deadly Questions Aboriginal Victoria and Clemenger BBDO Melbourne have launched the next phase of Deadly Questions, with Aboriginal Victorians providing answers to some of the most commonly asked questions. The next iteration of Deadly Questions follows the passage of the Advancing the Treaty Process with Aboriginal Victorians Act 2018 through Parliament in June. The Act provides a roadmap for the next stage of the Treaty process, including the establishment of an Aboriginal Representative Body to help design a framework for treaty negotiations. With more than 2600 questions submitted to the website since launch, the creative focusses on members of the Victorian Aboriginal community providing responses to the most commonly asked questions.VIEW OUTDOOR Daiya: Talking Box shelf Daiya Foods is the category sales leader in non-dairy "comfort foods," from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video's "You look amazing today," and "I'm your friend with benefits" (seven love lines in all). Additionally, 500 actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally. Agency: TDA_BoulderVIEW THE WEB FILM VIEW OUTDOOR ING Direct: Pay Your Wait Customers in France are ever more exasperated with waiting, especially when it comes to waiting on hold with customer service departments. But whatâs even worse than waiting, is being charged to wait, something a lot of companies in France still do. At ING Direct, itâs the opposite. Youâre never charged for waiting and agents take your call as quickly as possible. On average, clients only wait 47 seconds. In order to make a lasting impression and prove its efficiency in customer service, ING decided to take things a step further, with the help of its agency ROSAPARK. On September 28, for the first time, the bank will, in addition to not making clients wait, pay them for their wait time. As much as 60 cents a minute.VIEW OUTDOOR Legal & General: Glass Ceiling Removal Service L&G's GIRL Fund is the UK's first investment fund that favours companies where women are well represented. To promote it we created the 'Glass Ceiling Removal Service' and went on a tour of London, highlighting the issue of gender inequality and offering a way to remove the invisible barrier that exists for so many women in the work place.Agency: M&C Saatchi, London VIEW OUTDOOR RMIT University: Sans Forgetica At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency, has worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMITâs School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. Itâs called Sans Forgetica.VIEW THE CONCEPT Aboriginal Victoria: Deadly Questions Aboriginal Victoria and Clemenger BBDO Melbourne have launched the next phase of Deadly Questions, with Aboriginal Victorians providing answers to some of the most commonly asked questions. The next iteration of Deadly Questions follows the passage of the Advancing the Treaty Process with Aboriginal Victorians Act 2018 through Parliament in June. The Act provides a roadmap for the next stage of the Treaty process, including the establishment of an Aboriginal Representative Body to help design a framework for treaty negotiations. With more than 2600 questions submitted to the website since launch, the creative focusses on members of the Victorian Aboriginal community providing responses to the most commonly asked questions.VIEW THE CONCEPT OVK/PEVR - Parents of Road Victims: Almost Home You miss a lot when you text behind the wheel. But how much exactly? Well, now you can just see for yourself: Blindmeters.com turns Google maps into a text editor and allows you to type on any road. A specially designed font connects with speed limitations of the road you are typing on and stretches to the exact amount of meters you are driving blind. The results are eye opening: One character at 90km/h makes you miss 19,75 meters. That makes 26,33 meters at 120km/h. Needless to say, your text messages are longer than you think: âAlmost homeâ is 10 characters, but 289 meters as well. âOn my wayâ, 7 characters, but 236 meters. And these are just the shorter kind of messages people keep texting behind the wheel. Longer messages are quickly reaching 1 kilometre. Stunning, keeping in mind that 1 fraction of a second of inattentiveness can have serious consequences.Agency: FCB Happiness, Brussels VIEW THE CONCEPT Digital Week: Pursuit of Sound For this year's Digital Week in Nantes, Biborg unveiled their latest installation, "Pursuit of Sound". The interactive installation, which combines music, motion design and choreography, marries the worlds of sound and vision to create a unique experience for visitors. Held annually, Digital Week (Sept. 19-23), offers the chance for the public at large to view the latest innovations in technology, to experiment, learn, create and reflect on all things digital. With Pursuit of Sound, visitors used interactive technology to create movements on a screen through their body motions as they move to the music of rapper and artist 20syl (Hocus Pocus, C2C, AllttA), who collaborated on the project.VIEW THE CONCEPT Breast Cancer Awareness Month: Breast Cancer is Contagious This October, BCFNZ are asking Kiwis to voice a simple plea to the women in their lives - get a mammogram. Currently, 30% of eligible women are not getting their free mammograms â screenings that have the potential to not only save the woman diagnosed, but all those around her. You see, women have never been alone in their breast cancer diagnosis, their treatments or in their recovery. The emotional effects of a single diagnosis spread, affecting family, friends, colleagues and often the womanâs wider network. It seems breast cancer is contagious. So, to encourage women to get a mammogram, Colenso BBDO and BCFNZ have taken stories from the wider network of breast cancer sufferers â the family and friends. VIEW THE CONCEPT |
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An ad to promote the usage of condoms before sexual activities. Agency: JWT, Kenya
Cheil, Colombia have created this spot for Samsung
Saatchi & Saatchi, Auckland have created this spot for Toyota, New Zealand