Seen and notedCarrefour: The Worst Case Study Ever
We were tasked with promoting the launch of the VDM F my life tv series on social networks We create a broadly shared e-influence campaign that we reworked into a spoof of a commercial presentation which mimic the universe of the series. This dreadful case study find its way around the web, making the campaign a double success. Like a 2nd wind of not very fresh air
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Infiniti USA presents "Deja View," a responsive film experience starring Charlotte Sullivan, Andrew Pastides, and Mike DiGiacinto, and featuring the all-new Infiniti Q50. Agency: Campfire, New York.
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CHI & Partners London has launched âSwarmâ, the second project in the Lexus âAmazing in Motionâ global brand campaign series. âSwarmâ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. âSwarmâ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep. The campaign will run globally across TV, cinema, print, outdoor, digital channels and social media.
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Little hippos are not useful, but little prices at PriceMinister-Rakuten are. Agency DDB Paris.
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"CODE" is one of three winning stories from the 8,000 submissions received during the LINE Story Contest in September. The contest asked for stories about how LINE enriched users' lives and submissions demonstrated how LINE connects people, deepens understanding and acts as a fun platform for engaging conversation. Agency: McCann Thailand.
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IDBI Bank talks about being friendly, using friends in this campaign from Ogilvy & Mather Mumbai.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT Fyffes: Banana Comic Week
Serviceplan, Munich launched the banana comic week over nine countries. Fyffes supplied the banana which had comic strips printed onto the skin and donated them free of charge to kindergartens and schools.
VIEW THE CONCEPT VIEW THE DETAIL AIDES: Woody
Sometimes, you can lie without knowing it. It is with this message that the community-based organization AIDES and TBWAPARIS want to remind the public of how important protection and HIV testing are. In Europe, around 650,000 people are still unaware of their HIV status. This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission.
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Wieden + Kennedy Shanghai has released this anthem for Jeep Cherokee. The spot is set to Bob Dylan's track "Motherless Children".
VIEW THE SPOT Electrolux UltraCaptic: The Power to Capture Imagination
To launch the UltraCaptic Vacuum Cleaner, Electrolux and Saatchi & Saatchi Thailand have collaborated with renowned Thai artist Chalit Nakpawan to create the worldâs first work of artâ¦with a vacuum cleaner. Combining imagination and technology with film and editing techniques, the team created the unprecedented artwork titled 'Power'. The idea of the work is to share the power of the Electrolux UltraCaptic and its unique Compact & Go feature, an innovative system that compresses dust and dirt into a disposal pod, and prevent it from diffusing into the air.
VIEW THE SPOT Philips Digital Baby Monitor: Cop
This Philips campaign via Ogilvy London references typical movie genres. Each spot plays into a different style of film and uses the appropriate language.
PLAY THE COP SPOT PLAY THE SOLDIER SPOT PLAY THE SPY SPOT Eden Cheese: Unsilent night
Eden believes that Christmas doesn't happen by itself. It takes the efforts of one amazing woman to make this season truly the most wonderful time of the year - mom. And because each family is different, every Christmas presents each mother with a different challenge. JWT Manila shows how this caring mother comes up with a special, heartwarming way of overcoming hers.
Subtitle: For a Christmas you can really feel. VIEW THE SPOT Lowe Roche Toronto: Advertising professionals
Lowe Roche, Toronto gives some facts about life in an agency for their Agency of the Year video presentation.
VIEW THE SPOT XM Malaysia: Macha Cha-Cha-Cha this Deepavali
Taking a cue from Bollywood dances and Malaysiansâ great love affair with Indian food, XM Malaysia's Macha Cha-Cha-Cha is a site that aims to spread the joy of Deepavali â with an entertaining twist. Visitors are invited to join dancing tambis and tangachis in unique dances such as the Putu Shuffle, Muruku Twist and Paratha Flip. Little nuggets of information related to Deepavali have also been added to help Malaysians understand the Indian culture better.
VIEW THE CONCEPT John St: ExFEARiential
John St, Toronto want to give customers an experience that you won't forget. They call it ExFEARiential. Their aim is to scare you into remembering their brands by using fear which releases adrenaline which is directly linked to memory. As St John creative director Chris Hirsch says in this video: "People aren't paying attention to ads anymore so our job is to make them pay attention.".
VIEW THE CONCEPT Crackanory: Story time for adults
Mother London approached Taylor James to organise and produce the photo shoot of all the talent to later integrate with shots of the celebrity cast who were photographed by Ed Miller. Taylor James led and blended the photography of the print ads and seamlessly integrated Millerâs celebrity shots within the baby-adults photography creating the final, iconic still image. The series, starting Nov 13, features a star-studded array of storytellers like Harry Enfield, Sally Phillips, Richard Hammond, Hugh Dennis and Jack Dee who instead of the cosiness of the original program it took inspiration from (Jackanory), tell darkly funny yarns that are firmly set in the cut and thrust of 21st century life.
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Zulu Alpha Kilo was nominated for both Agency of the Year and Digital Agency of the Year, and was asked to create a video to represent the agency. 'The Wall' is a short video that gives a voice to creative concepts. What if an agency's concepts could talk?
VIEW THE VIDEO Marks & Spencer: Christmas musical extravaganza
RKCR/Y&R London has launched Marks & Spencerâs new celebrity packed Christmas TV campaign featuring regular cast Twiggy, Dannii Minogue, Lisa Snowdon, VV Brown, Ana Beatriz Barros and Jamie Redknapp, while Britainâs much loved comedian Peter Kay, also joins the star studded line-up in a cameo role.
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Following Peugeot 208's great commercial success since its initial launch a year and a half ago, Peugeot presents a second wave of communication with a poetic little film created by BETC Paris. The Peugeot 208 is an intuitive and ergonomic car, built for a pleasant and stimulating driving experience that awakens the body.
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THE WCRS London's new online precision driving film promotes BMW's Approved Used Cars campaign. The film shows a BMW Approved Used 325i Coupe being put through its paces by legendary TopGear stuntman Paul Swift
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Break free from muscle strain and sprain with Moov. Agency: Point Blank Advertising, India.
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WCRS London's latest campaign for Betfair aims to acquire customers to the Betfair online casino by promoting the mobile availability of their exciting Live Casino product where the dealers interact with you live, in real time. The ad plays out from a first person point of view demonstrating how, thanks to the excellent new mobile offering, you can interact with live dealers anywhere!
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72andSunny, Los Angeles has created this "Epic Night Out" for Call of Duty Ghosts because there's a solder in all of us.
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Wieden + Kennedy in Portland has released this TV campaign for Dodge staring Will Ferrell as Ron Burgundy.
VIEW THE DO DGE SPOT VIEW THE DOWNHILL SPOT VIEW THE FATHER SPOT VIEW THE NOT ENOUGH SPOT VIEW THE HECK SPOT Eristoff Vodka: Join the Pack
"Join the Pack" is a live interactive Facebook app and competition for vodka brand Eristoff. 50 finalists will be howling live via a webcam to a pack of real wolves living at the UK's foremost wolf sanctuary, the Wolf Conservation Trust located outside London. If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to "I Love Techno" a major dance music event which takes place in Belgium the 9th of November and of which Eristoff is a partner.
VIEW THE CONCEPT ACCamargo Cancer Center: Paste Up
JWT Brazil has created these before and after ambient murals for the ACCamargo Cancer Center.
VIEW PASTEUP 1 OUTDOOR VIEW PASTEUP 2 OUTDOOR VIEW PASTEUP 3 OUTDOOR VIEW PASTEUP 4 OUTDOOR Pedigree Dog Food : Billboard Walk
Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree Belgium, via DDB Brussels, promoted city walks all over Belgium making use of JCDecaux and Clear Channel's bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.
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Pedro Juan & Diego, Santiago has released this print campaign for Oticon's hearing aids.
VIEW THE THIEF AD VIEW THE DOCTOR AD VIEW THE MAID AD Every Right Access for Voters with Disabilities : Dennis
Every Right is an initiative to raise awareness and defend the rights of voters with disabilities. Agency: Riggs Partners
VIEW THE DENNIS AD VIEW THE DORI AD VIEW THE CALEB AD Guide Dogs NSWACT: Seeing is Easy
A new campaign for Guide Dogs (NSW/ACT), created by The Monkeys Sydney, makes it possible to comprehend the number of decisions a blind person might face every day.
VIEW THE SPOT McDonald's Mocha
McDonald's UK today launches a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafe premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett London, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee
VIEW THE SPOT VIEW OUTDOOR Andes Barley Wine: Miraculous Hen
Andes Barley Wine is a seasoned oak beer. A unique and ephemeral variety that will be the limited edition of the brand. Del Campo Saatchi & Saatchi shows just how limited an edition it is with this funny commercial.
VIEW THE SPOT Rolling Stone Magazine: Tribute to Lou Reed
Rolling Stone Magazine has created this tribute for Lou Reed and the school of rock. Agency: DLV BBDO Milan.
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