Seen and notedRay Ban: nofilterjustrayban
Ray-Ban Belgium and DDB Brussels have tapped into the unwavering popularity of vintage-style photo filters with a smart new campaign. In it public transportation has been transformed into a real-life Instagram filter to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.
VIEW THE CONCEPT Ponie Corazon: Searching for Hearts
The Peruvian Cancer Foundation's annual appeal was losing momentum so Mayo Draftfcb Peru decided to tap a different marker of potential givers - convicts.
VIEW THE CONCEPT Volvo Trucks: Hook
A video stunt from Volvo Trucks designed by Forsman & Bodenfors, Gothenburg featuring the president of the company Claes Nilsson demonstrating the strength of his product.
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RKCR/Y&R London has produced a campaign for Traid UK, the charity clothes store, to promote its vintage range. The ads, by RKCR/Y&R, feature classical marble statues dressed in vintage second hand clothes
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Johnsons Baby Hand Soap: China
Protect your child from a city of bacteria. Agency: Ogilvy Honduras.
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The world from Editora Europa according to LP360, Brasil
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The GREAT campaign, which is the Government's most ambitious international marketing campaign to date, showcases the very best of what Britain has to offer with the aim of encouraging the world to visit, study, invest and do business with the UK.Working closely with VisitBritain, UKTI, the Foreign and Commonwealth Office, the British Council, DCMS and the Cabinet Office team, Radley Yeldar also collaborated with BAFTA and the BFI to produce the 'Film is GREAT Britain' campaign.
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The NFL season is back and with it comes new work for Old Spice from Wieden+Kennedy Portland. The Old Spice "Unnecessary Freshness" campaign chronicles the stories of new Old Spice Guys Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo
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How does one introduce a brand new car with powerful acceleration? Well, by showing the hilarious physical consequences of said acceleration, of course. Which is exactly what Toronto advertising agency Red Urban has done in their new Golf GTD spots, the latest example of their increasing role producing global creative work for Volkswagen.
VIEW THE BELLIES SPOT VIEW THE ICE CREAM SPOT VIEW THE PIZZA SPOT VIEW THE DELIVERY SPOT VIEW THE GUM SPOT Lee Jeans: Have you ever been hypnotised
Following on from their successful collaboration last year, Belgian agency Satisfaction and young director Arnaud Uyttenhove have teamed up for yet another brilliant international Lee Campaign.
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Saatchi & Saatchi Italy has released a campaign for the European launch of the New Toyota Auris Hybrid Touring Sports. The launch commercial opens with an epic scene: a man is enjoying the private show of a whale jumping out of the sea a few meters away from him.
VIEW THE SPOT Nissan Juke: City of Stormtroopers
Nissan has launched a TV spot 'City of Stormtroopers', created by TBWA/Hakuhodo Tokyo and produced by Outsider. The commercial celebrates the customers' ability to colour personalize their new Nissan Juke. In collaboration with Disney and Lucas Film the film was shot in Asturias, Spain. It centers on a member of the Star Wars Stormtrooper Guard deciding to break free from white tradition. This version of the spot is the directors cut, which has not appeared on TV.
VIEW THE SPOT BNZ: Power of a Dollar
Last year, BNZ started a conversation with New Zealand by asking 'Is money good, or is money bad?' and concluding that it's neither, itâs what you do with it. It's time to inspire people again, with the unlimited amount of good that can be done with money, if it's simply kept moving. This next chapter in the journey, 'The Power of a Dollar', launched 1 September by Colenso BBDO/ Proximity, and brings the concept of money into sharp focus again. It sets the scene for BNZ to show New Zealanders more ways they can be good with money, so they can do good things with it.
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New spot for Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you donât want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So 358 Helsinki figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.
VIEW THE SPOT Very: Everyday Stylish with Definitions
Very is a brand that helps you do it in style whatever the occasion. No matter how mundane or banal a situation your find yourself in, the right outfit can make you feel fantastic and make the everyday seem fabulous. Very makes this accessible to all.
VIEW THE SPOT Romanian Police: Purse
Women don't see themselves as potential victims even though they represent the majority of those being mugged. They become targets as they carelessly expose their valuables on the street, without thinking their accessories can also catch the eye of robbers. Mercury360 Bucharest used the temptation of an attractive purse to give potential victims a glimpse of the unseen risk they expose themselves to every day.
VIEW THE AD Movistar:Connected with Peru
On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier Movistar was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. Agency Y&R Lima
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A lone runner puts in his Yurbuds and begins sprinting, heading into a large open prairie. He speeds through snowy mountain terrain, and stumbles down sand dunes - pushing himself. He runs gracefully across a beach. Yurbuds still in tact, motivating him every step of the way.Agency Martz
VIEW THE SPOT Samsung Galaxy S4: Like Companions
Can likes lead to new friendships? Samsung aims to find out with Like Companions; an activation campaign that connects people through their Facebook likes.
The campaign allows people to compare their Facebook likes to everyone else's. It gives users interesting insights into their current friend base and allows them to discover new friends as well. Because thereâs nothing like shared interests to spark relationships."Connectivity is evolving at the speed of light. New friendships are already being founded based on shared interests through social media. And Facebook remains the medium where everyone shares their interests by liking content.', says Jesse Ridder, creative at Energize Amsterdam. Users connect their Facebook account to Likecompanions.com. VIEW THE CONCEPT Pause Home Entertainment: Equalizer
Akestam Holst and Pause Home Entertainment has launched the Stockholm House Equalizer, the world's first home listing service based on unusually powerful sound systems.
VIEW THE CONCEPT Ubisoft: Watch Dogs
The WATCH_DOGS WeAreData website http://wearedata.watchdogs.com/, launched in July this year, demonstrated the quantity of public data in 3 major cities (Paris, Berlin and London) that is available to anyone
Ubisoft is now giving back the power with its new application H_IDE by WATCH_DOGS that lets the user control hers or his digital trace. Today, every text message sent, every image shared on social networks, each tweet and every voice mail, feeds each person's digital trace, beyond control. Agency : BETC, Paris VIEW THE CONCEPT Decathlon: Tired Footballer
Decathlon's stuff are so inexpensive, than everybody gonna do sport. A lot of sport until they are tired and fall asleep.Agency BETC, Paris
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Driver distraction is a factor in about 4 million motor vehicle crashes in North America each year. Kia Motors Canada through Innocean, Canada wanted to address the issue with these posters aimed at female drivers as part of their Drive Change Campaign.
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The Peruvian League Against Cancer announces its annual collection initiative via Y&R Lima to fight cancer. We need everybody's help. We need everyone to know that every single coin, no matter how small the denomination, is used to save lives.
VIEW THE AD Pan-American Association of Eye Banks: Eyes
The new campaign of the Pan-American Association of Eye Banks uses few resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi, Sao Paulo, the communication aims to stimulate cornea donations and reduce the number of visual impaired by cornea problems in all Latin America.
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Director Stuart Douglas celebrates high street department store Debenhams' 200th Anniversary with a cinematic visual extravaganza crammed with beautiful people, sumptuous colour and fantastical locations with a large dollop of intrigue thrown in.
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Sainsbury's extends campaigning strategy with 'sensory pleasures' initiative crafted by AMV BBDO. This second campaign taps into the sensory pleasure theme highlighting favourite, everyday foods.
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Shot on location in Florida with Pro Golfer, Luke Donald. Shot using Red epic and Phantom. Spot from Loki, London
VIEW THE SPOT Onitsuka: My Town My Tracks
Sports lifestyle brand Onitsuka Tiger, via Blast Radius Amsterdam, has introduced its AW13 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo's backstreets.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Heineken : Hell in Paradise
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, we've been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. Today sees the launch of the fifth and final Dropped instalment from Wieden+Kennedy Amsterdam ,
VIEW THE SPOT Instant Kiwi: Texas Hold Em
With Texas Hold 'em, we dress up someone as a cowboy, hand him two pistols and ask him to walk into an old fashioned western saloon and start firing.
Because, thatâs exactly what winning Instant Kiwi - Texas Hold 'em feels like says DDB, Auckland VIEW THE SPOT
Hermandad has illustrated this print campaign for Pena Surfwear to help unleash your spirit.
VIEW THE TRAFFIC AD VIEW THE HANGOVER AD VIEW THE WORK AD Five O'Clock: English in 5 weeks
Vozduh, St.Petersburg has illustrated this print spot for Five O'clock's School of English.
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Dunn&Co, Tampa Bay has released this poster campaign to promote The Tampa Bay Rowdies.
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Ford Portugal is looking for the next soccer champion. To comunicate this, Wunderman, Lisbon placed a Cup in the middle of the street and challenge people to try and lift it. But there was a catch.
VIEW OUTDOOR Pest Free: They'll get out as soon as they get in
Pest Free is a household product, which emits the electromagnetic force to repel the rodent. This campaign from Dentsu Plus Bangkok dramatically shows the entrance in the outdoor scene however; the path to the other side is not going inside but it is going back outside, which conveys the message that "they'll get out as soon as they get in".
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