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Seen and noted
Sony :The Last of Us Tasked with creating buzz around, and showcasing the immersive game-play of, this new action-adventure game, 180 Amsterdam and Minivegas created a TV ad morphing a live-action character into a CG game player. Within the ad, an ordinary man in his own home is immersed and transformed into the character of Joel from The Last of Us. He is then confronted with the extraordinary decisions Joel faces, in order to capture how immersed you become when playing the game. VIEW THE SPOT World Wildlife Fund for Nature: 404 Not Found Russian social networking site, Odnoklassniki, and the worldâs leading conservation organisation, the World Wildlife Fund For Nature (WWF), have teamed up with Hungry Boys to create a campaign that raises awareness for the countryâs endangered species. The campaign entitled, âRare Page,â is activated if the 404 page on the social network is accidentally reached through invalid searches. A replacement 404 âNot Foundâ page is then presented to users, showcasing a variety of animals listed in the International Union for Conservation of Nature (IUCN) Red List. These animals are close to 'not existing' as they face a high risk of extinction. By accessing the page, visitors can then decide if they want to make a donation to the WWF.VIEW THE CONCEPT  What better way to celebrate 'a royal delivery' than by replacing the traditional stork with the most royal and elegant of birds, the swan. Photography from award-winning still life photographer Jenny Van Sommers. Agency: Grey London.VIEW THE AD  With the undoubted plethora of tactical ads celebrating the royal birth, Grey London thought they'd do something a bit more light-hearted. Why not introduce the royal baby to his or her fellow future rulers of the world? Agency: Grey London. VIEW THE POSTER  Dove reminds you that real beauty is not a trick of technology in this "Auto Tune" radio spot from Ogilvy London.PLAY THE SPOT Belgian Insurance Company: Keysave Happiness Brussels has come up with a great idea for people who always lose their keys for Belgian insurance company DVV. Customers can 3D scan their keys and save them on a secure server. So when they lose the key, they can simple access the server and download the 3D printable file of the key and get it printed out.VIEW THE CONCEPT Lexus : LexusinstaFilm Over 200 Instagrammers gathered to join Toyota in a world's first creative collaboration. The goal? To make a film featuring the 2014 Lexus IS F SPORT, one Instagram photo at a time. VIEW THE CONCEPT Adidas: The Nitrocharge Power Pitch Adidas Football staged a unique match in Brazil, where the energy of the game powers the pitch lights. The Power Pitch was created for The Engine player the archetypical footballer who is always first on the team sheet; the player who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes. The pitch takes the in-game action and energy from tackles, presses, passes, shots and sprints and uses it to light-up the ground and its surroundings. The Power Pitch is the only place where you can fully Nitrocharge your game.VIEW THE CONCEPT Asian Pacific Group: Home BusinessGiven the choice, most of us will always go with the business operating from the nice office over the business working out of a lounge room or somewhere substandard. Asian Pacific Group Serviced Offices are an easy, cost-effective way for small businesses to upgrade to a more professional, well-appointed office in a great location without the commitment normally associated with corporate leasing. This campaign from Naked, Melbourne aims to drive awareness of these serviced offices in a fun, attention-grabbing way. PLAY THE HOME SPOT PLAY THE MOBILE SPOT PLAY THE BAD SPOT Anti Littering: Rubbish Dumping Since the introduction of bin charges, illegal dumping of rubbish on the street by some residents has become a problem in Dublin's inner city. The large format outdoor campaign was designed by DDFH&B, Dublin to draw attention to the fact that we all have to live with the results.VIEW BOY OUTDOOR VIEW GIRL OUTDOOR International Advertising Association: Pill These billboards from GMP, Romania premiered on the Croisette during Cannes Lions 2013 reminding the thousands of admen and marketers who came there from all over the world, the true power of their everyday jobs.VIEW PILL OUTDOOR VIEW MAGNET OUTDOOR VIEW LOVE OUTDOOR  Breaking this month, TV, radio, print, outdoor, online and transit advertising from the North Lake Tahoe Marketing Cooperative promotes the resort area better known for its alpine, winter attractionsâas a summer destination. Or at least, a better summer destination than San Fran chilly frisco. The work is by San Francisco advertising agency School of Thought.VIEW THE BEACH SPOT VIEW THE GATE SPOT VIEW THE GOLF SPOT  The charm, lights and friends encountered on the way through 3 days at Ireland's favorite festival.VIEW THE SPOT  A new print campaign for DOGTV, the first television network for dogs. DOGTV is coming to DIRECTV - August 1stVIEW THE FOCUS GROUP AD VIEW THE DRESSING ROOM AD VIEW THE SET AD Garnier: Visits Day The traditional furniture in Chiado, received a LCD TV in which an actress pretended to be a prisoner and talk through a phone, live, with women who passed down the street, creating a true experience of a day's visit to prison in one of the busiest places in Lisbon.Agency: Publicis Lisboa VIEW OUTDOOR  Povna Chasha dish washing liquid cleans dishes like there was no fat in your meal. Agency: Geometry Global, MoscowVIEW THE PIG AD VIEW THE GOOSE AD VIEW THE SALMON AD  Free online dating application Zoosk has launched video responses from its ongoing 'Zoosk Presents: From the Heart interactive online video campaign via Camp + King.The initiative invites users to post questions to the Zoosk page which are then selected to be answered by Zoosk's all knowing love guru heart puppet on Sunday's. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  With the NFL season on its way, ESPN has launched its 2013 Fantasy Football campaign, debuting an interactive online toolkit along with exclusive TV spots and mobile banners via Wieden + Kennedy NY. The TV spots feature actor Murphy Guyer as the "Commissioner Commissioner,"where he discusses the daily tasks of a commissioner of two things - police and fantasy football with the tagline "It's Good to Be Commissioner."VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT  Engine Group has delivered a new brand spot for Hart Sport to make some noise around their new brand positioning; Play On, also developed by Engine, late last year.Designed to help Hart Sport launch their retail offer, the spot is being shown at major events at Brisbaneâs Suncorp Stadium and is also featured online. VIEW THE SPOT  In a follow-up to the launch of the Chevy Silverado advertising campaign, 'A Man and His Truck', the latest spot targets women, who make up roughly 15% of buyers. Created by Leo Burnett Detroit, 'Her Horse' tells a more multidimensional story about pickup owners, shining a light on the pickup women. VIEW THE SPOT  The greatest drama everyday is on ITV. This promo features actors from Coronation Street and Emmerdale reciting lines from Sonnet 18 by Shakespeare . It was created in-house by ITV directed and directed by Mike Baldwin.VIEW THE SPOT Philips: Portable device charger A series of outdoor and press ads for the Philips portable device charger, demonstrating what happens to movies, music and phone calls when your device's battery runs low. Agency: Ogilvy London.VIEW THE MOVIES POSTER VIEW THE MUSIC POSTER VIEW THE CALLS POSTER  London City Airport is the only airport that is actually in London, making it the most convenient and quickest for passengers. Agency: Big Communications VIEW WESTMINSTER OUTDOOR VIEW BOARDROOM OUTDOOR VIEW BANK OUTDOOR VIEW BEDROOM OUTDOOR Muji To Go Party Tokyo has teamed with the Muji retailer and Japanese airline ANA to create the Muji to Go campaign. One family has a chance to win a trip to anywhere in the world. Before they fly they will be 3D full body scanned at the airport and they will receive their 3D figures at their destination. Customers in branches in Tokyo and Osaka, as well as Shanghai and New York will be able to enter a competition to have their family turned into miniature 3D models. Ten winners will be scanned in-store and receive the models three months later.VIEW THE CONCEPT Pepsi Max: Bus Levitation Popular English magician Dynamo is filmed levitating from the side of a branded London bus while crossing the Westminster Bridge for Pepsi Max. Agency: Arnold London.VIEW THE IDEA Heineken : Departure Roulette Heineken has extended its recently launched global "Voyage" campaign via Wieden + Kennedy Amsterdam with the launch of a new travel experiment 'Departure Roulette', via Wieden + Kennedy NY and as a result has created buzz across JFK airport. This experiment had one goal; a passenger would press a red button and change their destination for a trip to an exotic location. VIEW OUTDOOR Health Promotion Agency: Yeah, Nah This next installment in the New Zealand Health Promotion Agency 'Ease up' campaign is all about arming people who want to ease up on the drink, with a socially acceptable way to say no thanks. Say 'Yeah, Nah': 'Yeah' I want to have a good night tonight, but 'Nah' no more beers for me.VIEW THE SPOT  The Bridge Melbourne has created a new campaign for NAB Business Banking. 'Turf' created by Fiona Leeming and Tony Banks is the first instalment of a campaign that recognises the businesses behind sport in Australia.VIEW THE SPOT  The Hope Super Lift Up Bra can bring the right and the left together as these print ads from Giovanni+Draftfcb, Brazil illustrate.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Tower: Claim UpdateUnplanned actions, muggings are determined by several aspects, including the way victims are perceived by the attackers. A vulnerable portrait can be depicted among women, who dont see themselves as potential victims and must first learn to be cautious about their own appearance. These radio spots from Mercury 360 Bucharest takes listeners through a mugging experience, where a woman becomes a victim due to her careless attitude. Women confident of their looks are not necessarily conscious of what they look like in muggers eyes, which can lead to the traumatic experience of being mugged and then having to recall it over and over again.PLAY THE BAG SPOT PLAY THE PHONE SPOT Douwe Egberts: Bye Bye Red Eye Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.VIEW OUTDOOR  Belgians always have the weather on their minds. The proof: each month up to 3 million people consult the images of meteo-cams on the Belgian coast. Volkswagen and DDB Brussels respond nifty to this matter by introducing a new medium: the so-called meteo-wobblers. VIEW OUTDOOR  I am sure you are all familiar with the benign flu. That pesky affliction that visits with us in winter .While you may sometimes only experience a mild form of it, more often than not, you find yourself surgically attached to the nearest box of tissue papers only to find yourself purging every few minutes the results of which leave any nearby surface covered in tissues and you feeling, well,worn out. Agency: Yehoshua/TBWA, Tel Aviv VIEW THE AD  Lapiz, Chicago has illustrated this print campaign for Oxi, to show that stains happen.VIEW THE SOCCER AD VIEW THE HORROR AD VIEW THE ZOMBIE AD VIEW THE ROCKER AD  A film from Green Cave UK for children's charity PACT (Parents and Abducted Children Together), highlighting the issue of missing kids. It's a really serious and shocking issue, so please help spread the word, and support the cause.VIEW THE SPOT  Dick's Sporting Goods wanted to showcase the moments that fans don't see on the field, the moments before and between plays. They have a true understands the sport and wanted to convey these normally behind-the-scenes moments.VIEW THE SPOT  What do you think of the state of TV? Here's three more reality TV shows -The Meet the Tanners, Long Island Landscapers and Clam Kings - that illustrate what we all are thinking. The campaign was devised by CHI & Partners New York for PBS' Thirteen, who position themselves as providing better programming than the other cable TV stations.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT « First « Previous Next » Last » 888 of 1394 |
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Y&R Sao Paulo print from Goodyear Tyres
Posters from Havas, Paris for the Museum 
Agency. 99 New Zealand work for Tower Insurance