Seen and notedSamsung Galaxy: All eyes on the S4
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own from Swisscom. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
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"Baywatch" and "Knight Rider" star David Hasselhoff is Thirsty for Love, in this "Iced Hoffee" commercial for New England-based convenience store chain Cumberland Farms. Created by Full Contact Advertising in Boston.
VIEW THE SPOT Virgin Labfest: Silent Room
A radio campaign from Leo Burnett Manila for the Cultural Center's annual festival of new one-act plays, all never before staged. Each play runs for 45 minutes, tops.
PLAY THE SILENT ROOM SPOT PLAY THE VULTURES SPOT PLAY THE TRAIN SPOT AXA: Running Together
Running Together, an app that allows you to participate in real time in Madrid's annual charity race "Put the brakes on" from anywhere in the world. AXA Insurance partnered with Ponle Freno and Leo Burnett, Madrid to increase the number of participants that will join the race by creating the app Corremos Juntos (Running together). To promote the app, we travelled across Spain to find real stories told by real people who have been affected in some way by traffic accidents and will be running the race via the app. You can find these stories at www.axa.es/corremos
VIEW THE CONCEPT Fnac: Erotic Touch
Creative Juice Bangkok shows how to beat the grey hairs caused by the stress of your boss and wife
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Deep Focus, New York has created this spot for dog food brand Beneful, which features tennis balls, dominoes and an army of adorable dogs and puppies.
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IGA supermarkets and its supplier Metcash Limited, next Sunday (July 7) is set to ramp up its 'Locked Down Low Prices' marketing campaign via Creative Oasis.
The new campaign includes two new TV commercials, online, catalogues and point of sale and feature the new face of IGA - comedian Anh Do. VIEW THE 30 SEC SPOT VIEW THE 15 SEC SPOT
The BeatBullying Group (BB Group) has just launching a brand new mental health charity â MindFull â offering online support to young people across the country. This integrated campaign was created by M&C Saatchi.
The new charity will give 11 to 17 year olds immediate access to online professional counselling, support and advice. Young people will also be able to speak anonymously to their peers about their worries or concerns â from the everyday to the more serious. VIEW THE SPOT TNT Energy Caps: No sleep, no nightmares
TNT Energy Caps promoted in print by Y&R Sao Paulo.
VIEW THE MOTHER-IN-LAW AD VIEW THE NAKED AD VIEW THE TEETH AD
On the morning of Saturday, June 29th, visitors to Killbear Provincial Park's Day Use Beach were greeted by an unusual sight - over 2000 bottles seemingly spat up on the shore, each containing a message from Georgian Bay itself: that something must be done about Lake Huron's dropping water levels before it's too late.
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Anthony Mandler of Believe Media has directed the ongoing John-Legend fronted campaign to reintroduce one of the biggest names in American car culture: the Chevrolet Impala. Created by Spike DDB, the second spot of the extensive partnership between General Motors Co. and Grammy-winning musician John Legend
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The all-new 2014 Chevrolet Silverado will be celebrated in a marketing campaign created by McCann/Commonwealth, Detroit to speak to the heart of the full-size pickup market.
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Taxi New York is behind a Clear Channel campaign that is running across the United States as part of their "United 4th" campaign. From July 4 to July 7 Clear Channel digital billboards from East to West all over the country will each light up and "sing" one line from The Star Spangled Banner.
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Y&R Beijing shows how a book can change the story of your life.
VIEW THE PAPARAZZI AD VIEW THE CHEF AD VIEW THE JOCKEY AD VIEW THE ACUPUNCTURIST AD VIEW THE FOOTBALLER AD Samsung Smart TV: Online Havoc
Last month Samsung NZ launched its latest range of hand and voice activated Smart TVs. As part of a multi platform campaign Auckland agency Republik has come up with a unique way of leveraging international assets to make them work across local, digital platforms.With the help of the NZ Herald and Method Studios, Republik has taken the control our hero character has over a destructive T-Rex in Samsung's 'King of the TV City' TV spot, and brings it to life in a web-banner using a combination of 3D, flash animation, and unique coding that can attach itself to the hosting website.
VIEW THE CONCEPT Johannesburg Zoo: The Tweeting Honey Badger
Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to 'someone' who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.How is this possible? Well, itâs largely due to his high-tech enclosure, cleverly devised by award-winning digital agency in the Draftfcb group, South Africa , HelloComputer.
VIEW THE CONCEPT Nissan Versa: Your Door to More
Nissan and Critical Mass have created a user-controlled interactive video experience entitled, Your Door to More, to promote the new Versa Note. The immersive digital video website takes the viewer on a journey of the car through the eyes of people doing what they love. By simply scrolling, the Nissan Versa Note digital experience transforms the hatchback's defining characteristic the hatch itself into a gateway to passions and interests; turning it into "the door to more".
VIEW THE CONCEPT Universal Music Denmark : BlackSabbath
Outdoor campaign for Black Sabbath's comeback album via McCann Copenhagen. The agency used a poster campaign where the poster emerges from layers of old posters that have been cut away to reveal the the legendary band has returned.
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Ready to eat meals from Chez features in these print ads from Y&R, Sao Paulo
VIEW THE BRIDE AD VIEW THE GRANNY AD VIEW THE YAKUSA AD
Mark Cavendish is the fastest bicycle sprinter in the world and at the center of the new Specialized ad. He grew up on the Isle of Man, which is known for its breakneck TT motorcycle races. The "Life of Speed" shows how growing up around the races inspired him to become the fastest sprinter in history.
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Chemistry has created a new TVC for Lidl, who are embarking on a three-year, 1 million euro, partnership with childcare charity Barretstown that will ensure thousands of children with serious illnesses receive the opportunity to take a moment out of their illness and enjoy the pleasures of a fun childhood. So for every euro spent in their instore bakery, Lidl will donate 20 percent to Barretstown.
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Honda (UK) and W+K London has launched a brand film to follow sponsorship of Channel 4 documentaries. Curiosity is at the heart of Honda's latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world The 2 minute brand film created by Wieden + Kennedy London will launch this week through Honda UK's social media channels:
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Browsing the web via Air Gesture feature on Samsung Galaxy S4 turns into a fight between a couple making pastry in the kitchen.Agency Leo Burnett & Arc Thailand
VIEW THE SPOT National Lottery: Wrong Numbers
To promote Lotto's R20 million rollover jackpot DraftFCB Cape Town sent out SMSes disguised as wrongly sent messages from rich people gloating about extravagant trips abroad decadent shopping sprees and excessive lifestyles. A zingback let them in on the joke, prompting them to get tickets for the weekend's draw.
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DBS Multi, Florianopolis created this new print ad for Ronin's, Japanese Temaki and Sushi delivery.
VIEW THE AD Tabard Mosquito Repellant: Dracula
New campaign from Volcano, Johannesburg for Tabard Mosquito Repellant.
VIEW THE DRACULA AD VIEW THE NOSFERATU AD VIEW THE VLAD AD BC Eggs Marketing Board: Good Morning
BC egg farmers salute others who get up early and work hard to make British Columbia a great place to live.Agency: DDB Vancouver
VIEW THE EGGS SPOT VIEW THE FISHERMEN SPOT VIEW THE MILL WORKERS SPOT VIEW THE FOOD BANK SPOT Qantas Challenge: Dry Breakfast
Whilst the British & Irish Lions and the Qantas Wallabies compete to see who is best at rugby, "The Mane Event" provides the definitive answer to who is best at everything else. The series from The Hallway Sydney follows four die hard Lions fans an Englishman, a Scot, a Welshman and an Irishman as they travel around Australia taking on local Wallabies fans in a series of somewhat unusual challenges that test their skill, determination and above all, their pride.
VIEW THE DRY BREAKFAST SPOT VIEW THE SUN CREAM SPOT The Art Institute of Chicago: 19th Century Paris Has Come To Chi
This summer, 19th Century Paris comes to Chicago like never before. Since early June, a curious new fashion blogger has been appearing on Chicago streets and sharing his photos and unique perspective on modern fashion and city life online. The blog, www.impressionsandfashion.tumblr.com, is the work of one Jean-Paul Brunier, a fictional character created by Leo Burnett and the Art Institute of Chicago, in support of yet another 19th century import from The Musée dâOrsay in Parisâ the Art Institute of Chicagoâs Impressionism & Fashion exhibit taking place June 26 â Sept. 22.
VIEW THE SPOT Planters Nuts: Go-tivated
Planters, America's leading snack nut brand, has announced that its beloved icon, Mr. Peanut, has a new voice. Emmy Award nominated actor and former "Saturday Night Live" star, Bill Hader, will lend his distinct voice to the beloved spokespeanut in a new series of digital radio advertisements and vignettes for the launch of the new Planters NUT-rition Sustaining Energy Mix. As a part of the integrated marketing campaign, Planters and BEING New York introduced www.INeedSomeEnergy.com, which includes GIFs, games and short vignettes of Mr. Peanut keeping fans energized and "GO-tivated" throughout the day.
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Barclaycard US, the payments business of Barclays in the United States, recently appointed iris Worldwide to develop a multi-platform integrated marketing campaign for the Barclaycard Arrival World Mastercard travel rewards credit card. The campaign, 'Just Around the Corner', was created by iris to stand out in a category rooted in functional benefits that has lost sight of why travel is so important to consumers.
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New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers" on NewBalance.com and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers," these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.
VIEW THE BASKETBALL SPOT VIEW THE TABLE HOCKEY SPOT VIEW THE TABLE TENNIS SPOT VIEW THE HOT DOG CONTEST SPOT
The new Orange campaign redirects the Group's focus towards the future, and conveys powerful messages at a key moment; and a particularly dynamic one at that.
This campaign perfectly reaffirms the Group's name change as it creates a link between today and tomorrow, between what France Telecom was and what Orange is Agency: Marcel - Groupe Publicis agency. VIEW THE SPOT Defence of Marriage Act: Rainbow
The Supreme Court ruled in favor of gay rights and ended the Defence of Marriage Act and California's Prop 8. GS&P San Francisco has shown its support for the gay community by building a out-of-home display at its office (a classic six-story brick building on California Street). Each floor is a different color to represent the rainbow.
VIEW THE CONCEPT Philips Headphones: You Need To Hear This Table
As part of their new urban headphones campaign, "You Need To Hear This," Philips unveiled tables you need to hear. Pub goers across east London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.Each table featured hand illustrated typography and iconography inspired by its neighbourhood all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing. Agency: Ogilvy & Mather London.
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