Seen and noted
Grey Kuala Lumpur has developed a campaign to create awareness of dyslexia among parents and schoolteachers. Most of them are not aware that dyslexic children are very creative and good problem solvers. As a result, due to the inability to read and write properly, they are labeled stubborn or lazy.
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Granola is a famous french cookie that despite its very dull appearance is hidding something special says French agency Marcel
VIEW THE BEDROOM SPOT VIEW THE FUTUR SPOT TOTAL Greek Yoghurt: Nineteen Twenty Thirteen
The new advert, developed by AMV BBDO TOTAL Greek Yoghurt as the 'real deal' in a world of Greek-style pretenders, reflecting the brandâs provenance and heritage.
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303Lowe Perth and ENJO have just launched the first major new campaign for ENJO in nearly ten years. The TVC makes a mess most fabulous. A 'domestic goddess' floats gracefully through this chaos and revelry, and viewers are then invited to watch the 'clean-up' via web content. The integrated campaign aims to promote ENJO's new online store at ENJO.com.au
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FINâs first-ever TVâadvertising from Cultivator, Denver shows its smokeless, tobacco-free e-cigarette as acceptable in places where smoking is not, specifically in a bar, bowling alley, diner, or the office.
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The Department for Transport's THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over a pub in London and placed a fake mirror of similar size and shape to a car windscreen in the men's toilets.
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When you've got Brand New Belongings from Nationwide Insurance, you don't just receive the partial value of items that are stolen or destroyed you get brand new versions.Agency McKinney
VIEW THE SPOT Amstel: Blue faces
Indie-Amsterdam developed the first international commercial for Amstel Premium Pilsener.It shows the power of typical Amsterdam bars in a world that's becoming more and more digital.Indie-Amsterdam wrote the Blue Faces song lyrics, recorded by Alain Clark.Documentary director Mirko Dreiling caught Blue Faces all over Europe and shot for three days in old Amsterdam bars.The commercial will first be aired in Serbia, Bosnia and Greece. They're working on a television concept for Russia, based on the same idea.
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We needed to promote Art Classes For Kids at the Colsubsidio Children's Museum. To do that, Lowe/SSP3 Bogota encouraged parents to bring their kids, by showing them how easy art can be for them.
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Challenge for Imago Zagreb:Create a company overview for Atlantic Grupa - one of the largest food industries in South-Eastern Europe. Even in these challenging times, after series of successful acquisitions accompanied by organic growth, they are determined in intention that their organization, brands and people grow, not only to fit the world, but to make the most of it. And indeed they grow figures don't lie! We tried to capture this life-long determination to growth through their energy and attitude towards the future.
VIEW THE AD Unilever: Axe Let Me in
The place where most guys actually hit on girls is a club. Ironically, it is the guys that enter with girls that they have better chances to hit on a girl they don't know. LOWE/SSP3/MASS Digital/Sphere Bogota created an App to help guys that were being bounced from clubs for not bringing girls with them. By giving them fake hot girlfriends, the App rescued them and got them in.
VIEW OUTDOOR Lovely:Business Cards
The latest project from LOVELY Amsterdam/Ibiza started with the agency needing business cards. Instead of spending the money on a Printing House, LOVELY reached out to a few new friends in India. The result - business cards 'Made in Delhi' by super special designers!
VIEW OUTDOOR Britanico English Institute:Barely Legal
Wednesday night at the Radio Mercury Awards, Y&R NYC's radio spots for Mom's Demand Action won in the PSA category for Gun Control radio.
The spots from Y&R New York support Momâs Demand Actionâs mission to raise awareness and advance gun control reform. The spots use the "National Anthem" and "My Country" with rewritten lyrics that are sung by young Americans. PLAY THE MY COUNTRY SPOT PLAY THE NATIONAL ANTHEM SPOT Muy Historia: History Makes History
To commemorate the anniversary of Guernica's bombing, Grey has created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city.
VIEW THE CONCEPT Government of Ecuador: EvolucionariosTuffy: The Lazy Man's Guide to Saving the World
To coincide with World Environment Week (3rd â 7th June), Tuffy Brands via Saatchi & Saatchi Cape Town is telling its 100% recycled story, with the launch of a new book entitled, 'The Lazy Man's Guide to Saving the World,'
VIEW THE AD ABAP-PE: National Day of Press FreedomStanlib: Success follows PassionPETA: Fur Hurts
The campaign from Ogilvy & Mather is to reveal the horrific truth about Chinese fur farms. The life-like sculptures created by Shenyang University Art Department portray the animals suffered in fur trade, such as rabbits, minks and foxes in 550 thousands of tiny needles. In Mar. 27-28, 2013, The installation exhibited at the Zhuozhan Shopping Center in Shenyang as an invitation to make a pledge against buying fur. Three respective 3D outdoor billboards are sculpted with sewing needles, bearing information and showing around Beijing and chilly northeast provinces of China where fur demand is high. We also built a site where people could pledge never wear fur and share their thoughts on a social platforms.
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Red Bus 'Gotta Go' campaign was created by Lowe Lintas India to promote Redbus.in, an online ticketing service. The script and the complete audio-visual package was written in such a way so as to cater to the traveling needs of Indian men and women.
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Many of us have managed to sleep with someone who snores. But when they have nasal congestion, it's almost unbearable. And because they don't hear themselves, they don Ìt care about fixing it. Making them aware of the problem would be an important step towards the solution says Publicis, Lisbon
PLAY THE SPOT Billboard Brasil: End of the Silent Magazine
The world's first music magazine that actually plays music. No apps, no downloads, no QR Codes or Bluetooth. Just put your mobile above the cover and let the NFC technology rocks. Agency Ogilvy & Mather Brazil
VIEW THE CONCEPT Mercedes Benz: Give it your Star ratings
Miami Ad School, Germany partner with auto websites and we replace the star ratings with the benz stars. Now, check out our rivals and rate them with the Benz star.The symbol of the best.
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The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack the worst attack in Argentine history: 85 victims and over 300 people injured. Ogilvy, Argentina needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten.So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.
VIEW OUTDOOR Termoplast: Silencer
Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast's own stores.
Grey, Spain developed a mac app to make the 'Termoplast experience' more reachable to the public and potential clients. VIEW OUTDOOR Jeep: Legendary Accessories
Leo Burnett Madrid launches Jeep Legendary Accessories. A new product line designed to take the essence of Jeep beyond its four wheels. Handcrafted silver cufflinks that can light a fire, an elegant neck tie that tows up to 3 tons of weight and a sleek pair of socks that can hold up to 6 liters of liquid; perfect items for both urban and adventure lifestyles.
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2 helicopters, 5 water tankers, 5 ambulances, 46 firemen, 600.000 liters of water, 6 paramedics, 8 hours of operation. For you, saving lives can be much easier. Donate blood says Staff, Brasil
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Stop treating your dog like a trashcan says Publicis Columbia
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These Cadbury Gems commercials were a part of the Gems campaign, 'Playing Gems'. The headline and copy text was: 'Raho Umarless'(Remain ageless). There are 10 different types of ads which run along the same theme.
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Cutting Room, NY editor Conor OâFlynn evokes the nostalgia of the most formative moments inspired by dads in the :60 "Power of Dad" for Oral-B out of Publicis Kaplan Thaler, NY.
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The British soft drink brand is famous for its irreverent and provocative marketing campaigns and this new one, "ARGH!", promises to be no different.
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Leo Burnett Moscow developed "A Ring to Bring Them Closer" for McDonaldâs to raise funds for the House for Moms near the children's hospital in Kazan (Tatarstan). The house will allow children who undergo protracted courses of therapy to spend more time with the ones they love. The effort explored Soviet Unionâs tradition of children creating wire rings for their loved ones. To bring this memory back, Leo Burnett asked a group of children from the Kazan hospital to weave wire rings for the people they miss.
VIEW THE SPOT OBI Russia : No Job is Too Big
Challenge: OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. BBDO, Moscow's goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.Idea: The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.
VIEW THE NO JOB SPOT VIEW THE ALL FOR THE BEAR INTERACTIVE Encounters: South African International Documentary Festival
The 15th Encounters South African International Documentary Festival kicks off tonight and runs from 6-16 June 2013 in Johannesburg and Cape Town, South Africa. Agency goodcop produced the spots for Africa's premier documentary event
VIEW THE CROSSROADS SPOT VIEW THE HIDE & SEEK SPOT VIEW THE URINAL SPOT VIEW THE THEFT SPOT VIEW THE GHETTO SPOT Infraero: Judotype
Judotype: the typography made of Judo created by Staff, Brazil. A tribute to all Brazilian judokas throughout every airport in Brazil.
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