Seen and noted
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have unveiled a print campaign.
The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight with the copy reading: "Its worth the fight." The campaign is a series of seven print ads. Anthony Biles of Biles Inc., Guy Moore of Leo Burnett, Simon Learman of Adam & Eve DDB, Robin Wight of WCRS and Steve Spence are some of the names featured in the campaign. This is the brainchild of former FAB winner Naz Nazli, who came up with the idea whilst judging the Awards two years ago. The FAB Awards will be presented at The Hurlingham Club in London on Thursday, May 30. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD
When it comes to servicing your Volkswagen, it pays to get it done by the experts says DDB, Sydney .
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On May 20, Coke and Leo Burnett unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds â India and Pakistan. The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.
VIEW THE CONCEPT Ikea: Klippbok
Swedish for "scrapbook", KLIPPBOK is IKEA's new inspirational iPad app. The first of its kind in Australia (and in the world of IKEA), it gives DIY decorators a space to mix'n'match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you make of it.Agency: The Monkeys , Sydney
VIEW THE CONCEPT Wada Elementary School: Ribbond Birds
Pro bono work from beacon kk/ eo Burnett, Tokyo for Wada Elementary School to help bonding again with local shops and people to cope with a natural disaster.
VIEW OUTDOOR ESPN: Hot Dogs
Every San Francisco Giants home game brings countless kayakers to the cold waters of McCovey Cove outside of AT&T Park, where they float waiting for the unlikely chance of grabbing a home run ball. As part of the ongoing 'It's Not Crazy, It's Sports' campaign, ESPN rewarded these brave fans by bringing the game closer to them â in the form of ballpark hot dogs. A professional kayaker was hired to paddle a floating branded boat out to the Cove to hand out free hot dogs to fellow kayakers throughout the game. Agency: Wiednen+Kennedy New York.
VIEW OUTDOOR Kia Cerato: Pick of the day
Kia Australia and Innocean have taken their Cerato 'never an uncomfortable moment' theme and created the campaign's first live stunt. The stunt took place in front of 30,000 footy fans at the recent Essendon vs Greater Western Sydney AFL match. This follows on from their earlier TVC launch which can be viewed on Bestads (Search for Cerata).
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Print ads from Brazilian agency Eugenio for the donation stand at the shopping mall.
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Print campaign from DDB Sydney highlighting McDonald's Loose Change Menu
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With the complicity of the Czech National Symphony Orchestra, the Prague theatre audience via Publicis Conseil, Paris has been surprised to witness an astonishing music performance.
Warning before the show: you can keep your cellphone turned on. VIEW THE SPOT McDonalds becomes Macca's
Iceland's leading pharmaceutical and health shop retailer, Lyfja, uses contemporary dance in their newest commercial from Islenska .
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Three commercials for Right Price Tiles from Norwegian agency, TRY
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PETA launches its latest public education message in its ongoing efforts to raise awareness among the entertainment industries about the abuses great primates suffer when "trained" to appear live in commercials, programs or films. The initiative - "Take the Great Ape Pledge" - launched last year.
VIEW THE SPOT Silk Soymilk: Two great tastes. Smooth for your soul
The new smooth taste of Silk Soymilk and Silk Iced Latte shouldn't be defined by the brand, but by the people who drink it. Silk selects one fan description per week, and produces unique content based on the user's submission. Descriptions are chosen on their creative merit and how they represent the Silk brand. Selected and produced entries are used for Silk advertising content.
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This latest campaign from W K Portland and Nike puts people including Roger Federer against their ultimate opponents. The winner? Free Footwear...
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Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." Last summer, Applegate launched a campaign focusing on one iconic type of meat in particular: the hot dog.
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Short online videos illustrate New Belgium Brewing's new tag, "Pairs well with people." Four 15 second address how to: "make, youself more attractive" "friend someone, unfriend them," "make up," and "expand your social network" (not shown). A bottle or glass of New Belgium's flagship Fat Tire Ale is the solution in all cases.
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When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC's impressive skillset and resources. The LA office led a team that included artists across MPC's global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing.
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Who babysits the babysitter? In a new video promoting the American Red Cross' Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.
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Mating Season explores the complications of forming relationships in 2013 with a collection of documentaries and dramas that take a look at modern day relationships.
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Diet Dr Pepper sizzles for Summer in racy new spot featuring Josh Button. #oneofakindhottie
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National radio campaign from European Wax Center, the USA's leading chain of waxing stores across the country. Each radio advert, created by StrawberryFrog New York, features a piece of a woman's wardrobe reminding her to let her gorgeous skin shine this summer.
"We have done a lot of creative advertising in Vogue, Elle, Cosmopolitan and other fashion magazines and on big outdoor boards such as in Times Square and on the side of the Mondrian hotel in LA to remind our guests that we provide a premium, high quality waxing experience at a reasonable cost -- and done it in a way that raises eyebrows. Now we are adding these fun and cheeky radio ads that inspire guests to try a complimentary European wax this spring -- and feel gorgeous," says Jessica Coba, co-Founder of European Wax Center PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT PLAY THE SIXTH SPOT Tropical North Queensland: 1 Day in Paradise
1 Day in Paradise was a challenge created by SapientNitro, Brisbane to 20 unique filmmakers to capture their story of one day in Tropical North Queensland using only a GoPro camera.They each made a 2-minute online film 20 authentic stories that redefine the notion of 'paradise', demonstrate the diversity of activities in Tropical North Queensland, and create desire for Australians to visit the region.The 20 films will be judged by a panel of experts to determine a winner, and can be viewed at YouTube.com/ExploreTNQ and on bestadsontv site
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Volkswagen City Emergency Brake stops the car automatically if the driver hasn't seen an impending collision. You never what you're going to see out on the roads and this campaign brings the benefits of the technology to life by showing different scenarios that might distract you from the road in front. Agency: Adam&Eve, London
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The campaign from Young & Laramore, Indianapolis also launches a new tagline for the brand: "Schlage: Strong Has a Name" to reinforce brand positioning and the importance of buying a strong lock.
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Sharpie from two points of view in a print ad from Giovanni+DraftFCB, Sao Paulo
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Colenso BBDO Auckland has launched a new spot for h2go Water, directed by Ryan Heron via Flying Fish.
VIEW THE SPOT Coca-Cola: Small World Machines
Coke and Leo Burnett Sydney have unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan. The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.
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The 'Step Up' campaign from JWT, London is part of a wider recruiting programme, designed to bring 10,000 new soldiers and officers into the Army over the coming year. It aims to dispel the misconception that the Army is not hiring as new statistics reveal that only half of all people surveyed realised that the Army is looking for new recruits.
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The Home Depot "Thank You" film honors employees; everyday heroes who help build things, open doors, and bring out the good in people as told through the eyes of their biggest fans: their children. The project was Directed by Jeff Bednarz for agency The Richards Group, interviewing children of employees from all over the country including those from tornado-torn Joplin and communities effected by Hurricane Sandy.
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