Seen and noted
To dramatize the effectiveness of the Medifast weight loss plan, Solve USA filmed overweight people having an imaginary conversation with their skinnier selves. The participants then went on the program for 9 months and all lost weight. We returned to the same locations to shoot the thinner people responding and reacting to their heavier selves.
VIEW THE KIMBERLY SPOT VIEW THE TINA SPOT VIEW THE JOSEPH SPOT VIEW THE TRAILER SPOT Bestads App + Campaign Brief App now for BOTH iPhone + Android
The Bestads App - which up to now has only been available for iPhones - is now available for Android phones.
And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand and CB Asia - all on the one app. With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are. Keep up with what's happening in the ad world whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ and Asia on Twitter, Facebook or by email, direct from the app. DOWNLOAD THE BESTADS iPHONE APP or search on iTunes. DOWNLOAD THE BESTADS ANDROID APP or search on Google Play DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes. DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play
For the forthcoming Masters Golf tournament, Paddy Power has created their own mini golf course to give golf fans a quick hit during the four-day long tournament. This spot, created by Crispin Porter + Bogusky London, features hole number 5 â the âDictatorâs Hidey Holeâ â a manhole cover guarded by landmines in a war-torn desert. Paddy Power promise to give punters a better offer for the Masters should the golfer avoid the hazards and putt successfully, which he does.
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We've all had our fair share of Airhead moments. Every once in a while your brain takes a brake and you're left to suffer the consequences. When the Wright Brothers put their minds on autopilot, you'll see they are no exception.
VIEW THE SPOT Hot Water Park: Savanna BeachPlan Finland: Girls Can
Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. Thatâs why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, Hasan & Partners, Helsinki made it something they want to be engaged in.
VIEW THE CONCEPT Fritz+Fraenzi: When you cant find the words
When you can't find the words, Fritz + Fraenzi provide them. Agency: Jung von Matt/Limmat, Switzerland
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A uniquely Canadian take on three favorite movie genres, these films from JWT Canada opened the 2013 Canadian Film Festival.
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The NHL and NBC are working with creative agency 'mono' to make the Stanley Cup Playoffs a must-watch for Americans as well as Canadian viewers â from the casual to the most-loyal fans.
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New 60-second Lurpak Butter spot out of Wieden + Kennedy London. Directed by Scott Lyon through Outsider.
VIEW THE SPOT Toyota: There's adventure in everyone
This week saw the launch of the new Toyota RAV4 campaign, which celebrates the inherently adventurous spirit in all Kiwis. The TVC tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive.It's a tale of fun, daring, brotherhood and of course, a car that's up for anything.
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Taking into account that cyclists are among the most vulnerable road users, media agency network OMD has launched a quirky outdoor campaign to create awareness on road safety targeting cyclists and motorists in Singapore. Partnering with Omnicom creative agency network DDB, and outdoor media solutions provider, Clear Channel, OMD launched 'Share the Road' an outdoor advertising campaign today, as part of OMDs social and corporate responsibility program.
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Sancho BBDO Bogota is highlighting where you're not, in this new print work for Viajes Exito, Bogota
VIEW THE MOUNTAINS AD VIEW THE SKI AD VIEW THE SPA AD Hankook Tires: Be at one with snow and surf
Hankook Tires has launched a global campaign via Cheil Worldwide, Seoul, led by two commercials which have just been released in North America, the UK, Europe including Russia and the Middle East. Directed and shot by Jeffrey Darling via production company Moth Projects in the South Island of New Zealand with additional surf photography by Jack McCoy, the first spot parallels an extreme big wave surfer and a race car driver. The second spot is also filmed in NZ in a white on white world of snow that parallels the performance of a snowboarder and a driver.
VIEW THE SURF SPOT VIEW THE WINTER SPOT MasterCard PayPass: Tim's wedding
MasterCard via McCann Australia, has once again partnered with the All Blacks and brought back their 2012 fanatical fan "Tim" in a campaign promoting the launch in New Zealand of PayPass, MasterCard's contactless payment technology.
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In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson and Goodby Silverstein & partners find marketing solutions in the most unlikely places.
VIEW THE PSYCHIC SPOT VIEW THE PSYCHOLOGIST SPOT Microsoft Office 365: Train station takeover
Wunderman has created one of the UKâs biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365. Posters took over Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf stations to launch the "Work From Here" concept. The campaign incorporates a wide range of media and 300 different creative executions.
VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR Crafty Beggars Beer: Insurance
The brewers behind Crafty Beggars realised too many of their beers were being lost before anyone got to drink them, through spillage, theft and all kinds of other tragedies. To remedy the situation, they decided that all Crafty Beggars beers would now be covered by beer insurance, a world first they think. Agency:DDB New Zealand
PLAY THE INSURANCE SPOT PLAY THE ACT OF GOD SPOT PLAY THE STUPIDITY SPOT Perrier: Secret Place
Quad's Digital Division Fighting Fish has created an interactive multiple first-person experience for Ogilvy,Paris : Perrier Secret Place . This online game is also an interactive film, branded content and mobile app, which leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any or all of the 60 guests of your choosing.
VIEW THE CONCEPT Powerball: Snowfall
What do women's rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.Agency: David & Goliath
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Exotic locales for Viking Lawnmowers in these print ads from Conseil Publicis, Paris
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TBWAG1Paris and Nissan Europe today announced the launch of a pan European campaign, "Urban Thrill Rides," introducing the new special edition Nissan Juke
n-tec. The next chapter of the Nissan Juke story continue VIEW THE SPOT All Nippon Airways: ANA Seamless Connections
All Nippon Airways, Japanâs largest airline group has launched a TV-led campaign created by Hakuhodo Singapore touting its seamless connections through its Singapore and Tokyo hubs enroute The United States of America.
VIEW THE SPOT For a better life in Prague: Street CleanerMcDonald's: Car
It's late at night. You're on the road. Stomach's grumbling. Sounds like an emergency. Agency: Leo Burnett Manila.
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Bcube, Milan has released this campaign for BMW tele-services that demonstrates how your BMW knows when it's due for a service or when something goes wrong.
VIEW THE RESTAURANT SPOT VIEW THE OFFICE SPOT Carmichael Lynch: Urban Fabric to Art
Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public's viewing pleasure.
VIEW OUTDOOR Vivienne Westwood: Mannequins
British designer Vivienne Westwood gives black eyes and bruises to the mannequins in her store window to highlight domestic abuse. Agency: Leo Burnett Milan.
VIEW OUTDOOR Ketel One: The Pour
180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it.
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28 years in prisonThese billboards were published in central and specific points on Obama"s planned road trip during his official visit to Israel on 20-22, and were there to greet him on his way. Jonathan Pollard is an American who passed classified information to Israel while working as an American civilian intelligence analyst. He pleaded guilty and received a life sentence in 1987. Because his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Agency: Saatchi & Saatchi, Tel Aviv
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Fiat has released a new print campaign via Leo Burnett, Paris.
VIEW THE ROXANNE AD VIEW THE CELESTE AD VIEW THE ENZO AD Schusev State Museum of Architecture: Discover the full story
The aim of this Saatchi & Saatchi Moscow campaign was to make this museum known for the wide audience of people and raise interest of Muscouvites and tourists to the architecture of the city in whole. The images demonstrate that real history is hidden behind the front of each building, and all what we know about it is only the top of the iceberg.
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If you were at a Secret and Exclusive party and you wanted to party as long as possible, youâd make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier. Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy. Ogilvy & Mather Paris produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.
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Dr Pepper TEN has launched 'Mountain Man', the latest spot in its hyper-manly campaign via Deutsch LA. The spot, directed by Stacy Wall via Imperial Woodpecker, continues the tongue-in-cheek, hyper-manly advertising that launched the low-calorie soft drink in late 2011.
VIEW THE SPOT McDonald's: Nuggets Diving Board
McDonald's and Leo Burnett Taiwan creates a larger than life dipping fun experience to announce new sauces for it's iconic nuggets.
VIEW OUTDOOR Sonicare Toothbrush: Stick with technology
Why, at a time when human beings have evolved to such high degrees of technological innovation, do we continue to scour our teeth with what is essentially a stick with bristles on it -- a 5,000 year old technology that predates writing? Agency: O&M New York.
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