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Seen and noted

Medifast: Kimberly

 TV   USA    April 08, 2013 19:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8224d.png&width=200To dramatize the effectiveness of the Medifast weight loss plan, Solve USA filmed overweight people having an imaginary conversation with their skinnier selves. The participants then went on the program for 9 months and all lost weight. We returned to the same locations to shoot the thinner people responding and reacting to their heavier selves.

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Bestads App + Campaign Brief App now for BOTH iPhone + Android

 FROM BESTADSONTV   WORLDWIDE    April 07, 2013 20:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand and CB Asia - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the ad world whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ and Asia on Twitter, Facebook or by email, direct from the app.

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Paddy Power: Dictator’s Hidey Hole

 TV   UK    April 07, 2013 11:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93022_0004.png&width=200For the forthcoming Masters Golf tournament, Paddy Power has created their own mini golf course to give golf fans a quick hit during the four-day long tournament. This spot, created by Crispin Porter + Bogusky London, features hole number 5 – the ‘Dictator’s Hidey Hole’ – a manhole cover guarded by landmines in a war-torn desert. Paddy Power promise to give punters a better offer for the Masters should the golfer avoid the hazards and putt successfully, which he does.

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Airheads: The Wright Brothers

 TV   USA    April 06, 2013 23:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd07ae.png&width=200We've all had our fair share of Airhead moments. Every once in a while your brain takes a brake and you're left to suffer the consequences. When the Wright Brothers put their minds on autopilot, you'll see they are no exception.

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Hot Water Park: Savanna Beach

 INTERACTIVE   BRASIL    April 06, 2013 20:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F75193_0002.png&width=200Longplay 360 Sao Paulo interactive site for Rio Quente Resorts

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Plan Finland: Girls Can

 INTERACTIVE   FINLAND    April 06, 2013 19:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F042ac_0000.png&width=200Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, Hasan & Partners, Helsinki made it something they want to be engaged in.

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Fritz+Fraenzi: When you cant find the words

 PRINT   SWITZERLAND    April 06, 2013 19:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52248_Fritz_Fraenzi.jpg&width=200When you can't find the words, Fritz + Fraenzi provide them. Agency: Jung von Matt/Limmat, Switzerland

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Kraft singles: The Expert

 TV   CANADA    April 06, 2013 19:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2b1d0_0000.png&width=200Red Lion Canada's new TV ad for Kraft Singles.

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Canadian Film Fest: Canadian Sin

 TV   CANADA    April 06, 2013 19:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/af837.png&width=200A uniquely Canadian take on three favorite movie genres, these films from JWT Canada opened the 2013 Canadian Film Festival.

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NHL & NBC: Because its the cup

 TV   USA    April 06, 2013 10:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/99441_0000.png&width=200The NHL and NBC are working with creative agency 'mono' to make the Stanley Cup Playoffs a must-watch for Americans as well as Canadian viewers – from the casual to the most-loyal fans.

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Lurpak: The Cook

 TV   UK    April 06, 2013 06:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38e09_0000.png&width=200New 60-second Lurpak Butter spot out of Wieden + Kennedy London. Directed by Scott Lyon through Outsider.

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Toyota: There's adventure in everyone

 TV   NEW ZEALAND    April 06, 2013 01:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/057c9_0001.png&width=200This week saw the launch of the new Toyota RAV4 campaign, which celebrates the inherently adventurous spirit in all Kiwis. The TVC tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive.It's a tale of fun, daring, brotherhood and of course, a car that's up for anything.

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Cycling Safety: Respect

 OUTDOOR   SINGAPORE    April 06, 2013 01:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52243_Respect.jpg&width=200Taking into account that cyclists are among the most vulnerable road users, media agency network OMD has launched a quirky outdoor campaign to create awareness on road safety targeting cyclists and motorists in Singapore. Partnering with Omnicom creative agency network DDB, and outdoor media solutions provider, Clear Channel, OMD launched 'Share the Road' an outdoor advertising campaign today, as part of OMDs social and corporate responsibility program.

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Viajes Exito: Mountains

 PRINT   COLOMBIA    April 06, 2013 00:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_52203_Viages_exito_mountains.jpg&width=200Sancho BBDO Bogota is highlighting where you're not, in this new print work for Viajes Exito, Bogota

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Hankook Tires: Be at one with snow and surf

 TV   NEW ZEALAND    April 06, 2013 00:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0091c.png&width=200Hankook Tires has launched a global campaign via Cheil Worldwide, Seoul, led by two commercials which have just been released in North America, the UK, Europe including Russia and the Middle East. Directed and shot by Jeffrey Darling via production company Moth Projects in the South Island of New Zealand with additional surf photography by Jack McCoy, the first spot parallels an extreme big wave surfer and a race car driver. The second spot is also filmed in NZ in a white on white world of snow that parallels the performance of a snowboarder and a driver.

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MasterCard PayPass: Tim's wedding

 TV   NEW ZEALAND    April 06, 2013 00:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F82a9c.png&width=200MasterCard via McCann Australia, has once again partnered with the All Blacks and brought back their 2012 fanatical fan "Tim" in a campaign promoting the launch in New Zealand of PayPass, MasterCard's contactless payment technology.

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Adobe: Psychic

 TV   USA    April 06, 2013 00:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/56e4d_0000.png&width=200In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson and Goodby Silverstein & partners find marketing solutions in the most unlikely places.

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Microsoft Office 365: Train station takeover

 OUTDOOR   UK    April 05, 2013 23:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52202_Microsoft.jpg&width=200Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365. Posters took over Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf stations to launch the "Work From Here" concept. The campaign incorporates a wide range of media and 300 different creative executions.

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Crafty Beggars Beer: Insurance

 RADIO   NEW ZEALAND    April 05, 2013 23:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The brewers behind Crafty Beggars realised too many of their beers were being lost before anyone got to drink them, through spillage, theft and all kinds of other tragedies. To remedy the situation, they decided that all Crafty Beggars beers would now be covered by beer insurance, a world first they think. Agency:DDB New Zealand

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Perrier: Secret Place

 INTERACTIVE   FRANCE    April 05, 2013 23:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_52216_secret_place.jpg&width=200Quad's Digital Division Fighting Fish has created an interactive multiple first-person experience for Ogilvy,Paris : Perrier Secret Place . This online game is also an interactive film, branded content and mobile app, which leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any or all of the 60 guests of your choosing.

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Powerball: Snowfall

 INTEGRATED   USA    April 05, 2013 23:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/65b75.png&width=200What do women's rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.Agency: David & Goliath

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Viking: Savanna

 TV   FRANCE    April 05, 2013 23:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52167_Viking_Lawnmower_1+Savanna.jpg&width=200Exotic locales for Viking Lawnmowers in these print ads from Conseil Publicis, Paris

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Nissan Juke: Chase the Pin

 TV   FRANCE    April 05, 2013 22:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e7886_0004.png&width=200TBWAG1Paris and Nissan Europe today announced the launch of a pan European campaign, "Urban Thrill Rides," introducing the new special edition Nissan Juke
n-tec. The next chapter of the Nissan Juke story continue

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All Nippon Airways: ANA Seamless Connections

 TV   SINGAPORE    April 05, 2013 22:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c2bc_0000.png&width=200All Nippon Airways, Japan’s largest airline group has launched a TV-led campaign created by Hakuhodo Singapore touting its seamless connections through its Singapore and Tokyo hubs enroute The United States of America.

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For a better life in Prague: Street Cleaner

 TV   CZECH REPUBLIC    April 05, 2013 22:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c50c_0000.png&width=200Lowe Prague spot featuring street cleaners

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Chevrolet: Tuxedo Man

 TV   USA    April 05, 2013 21:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a390_0000.png&width=200Commonwealth and Smuggler combined on this spot for Chevrolet.

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McDonald's: Car

 TV   PHILIPPINES    April 05, 2013 21:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5e6a2_0002.png&width=200It's late at night. You're on the road. Stomach's grumbling. Sounds like an emergency. Agency: Leo Burnett Manila.

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BMW: Restaurant

 TV   ITALY    April 05, 2013 07:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/42a20_0000.png&width=200Bcube, Milan has released this campaign for BMW tele-services that demonstrates how your BMW knows when it's due for a service or when something goes wrong.

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Carmichael Lynch: Urban Fabric to Art

 AMBIENT TV   USA    April 05, 2013 07:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f3aa_0000.png&width=200Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public's viewing pleasure.

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Vivienne Westwood: Mannequins

 AMBIENT TV   ITALY    April 05, 2013 07:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6bbd7_0000.png&width=200British designer Vivienne Westwood gives black eyes and bruises to the mannequins in her store window to highlight domestic abuse. Agency: Leo Burnett Milan.

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Ketel One: The Pour

 OUTDOOR   NETHERLANDS    April 05, 2013 07:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb0582.png&width=200180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it.

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Free Pollard: Obama

 POSTERS   ISRAEL    April 05, 2013 07:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52155_free+pollard.jpg&width=20028 years in prisonThese billboards were published in central and specific points on Obama"s planned road trip during his official visit to Israel on 20-22, and were there to greet him on his way. Jonathan Pollard is an American who passed classified information to Israel while working as an American civilian intelligence analyst. He pleaded guilty and received a life sentence in 1987. Because his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Agency: Saatchi & Saatchi, Tel Aviv



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Fiat: Roxanne

 PRINT   FRANCE    April 05, 2013 06:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52206_Fiat_Roxanne.jpg&width=200Fiat has released a new print campaign via Leo Burnett, Paris.

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Schusev State Museum of Architecture: Discover the full story

 PRINT   RUSSIA    April 05, 2013 06:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52213_MSU.jpg&width=200The aim of this Saatchi & Saatchi Moscow campaign was to make this museum known for the wide audience of people and raise interest of Muscouvites and tourists to the architecture of the city in whole. The images demonstrate that real history is hidden behind the front of each building, and all what we know about it is only the top of the iceberg.

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Perrier: Secret Place

 TV   FRANCE    April 05, 2013 02:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7f7d1_0001.png&width=200If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier. Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy. Ogilvy & Mather Paris produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.

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Dr Pepper: Mountain man

 TV   USA    April 05, 2013 02:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5e501_0001.png&width=200Dr Pepper TEN has launched 'Mountain Man', the latest spot in its hyper-manly campaign via Deutsch LA. The spot, directed by Stacy Wall via Imperial Woodpecker, continues the tongue-in-cheek, hyper-manly advertising that launched the low-calorie soft drink in late 2011.

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Google: Nose

 TV   USA    April 05, 2013 02:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F91da2_0000.png&width=200Google's 2013 April Fools' Day promo.


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Audi A4: Technology that thrills

 TV   SPAIN    April 05, 2013 02:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd2daf_0000.png&width=200What good is technology if it isn't to thrill? Agency: DDB Spain.

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McDonald's: Nuggets Diving Board

 AMBIENT TV   TAIWAN    April 05, 2013 00:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24276_0003.png&width=200McDonald's and Leo Burnett Taiwan creates a larger than life dipping fun experience to announce new sauces for it's iconic nuggets.

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Sonicare Toothbrush: Stick with technology

 TV   USA    April 04, 2013 22:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f3a8f_0002.png&width=200Why, at a time when human beings have evolved to such high degrees of technological innovation, do we continue to scour our teeth with what is essentially a stick with bristles on it -- a 5,000 year old technology that predates writing? Agency: O&M New York.

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