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Seen and noted
Brandless product-less teasers Uncle Yaris ... from Europe This series started with :15 sec teasers that aired without any product placement or knowledge of what the spots were for. Along with major print media of Uncle Yaris doing his thing across Canada on Billboards, and numerous other huge media print exposure again without the product being revealed. This got the entire country buzzing with Who's Uncle Yaris?? Then a few weeks later the :30sec spots with the product placement aired and are still running on air and soon in cinema. To view the complete 30 sec "Born in Europe" spot click (& credits).... HERE Following on from last week ... From creative Chris Kelly... This one wrote itself. The brief was something to really scrub your turnips for! Love is such a personal thing, so many people have commented on what was so great about the movie for them and they've all been different. That's Tony - he talks to everyone in a different way - he's a male that's cross-generational and cross-cultural. And women love him - even though he has a thing for visualizing rooting rabbits. It has 4 stories in one; Tony's love of Edna; Tony's strange 'scrapbook' like view of the world and what his world means to him; good love versus bad love; and erotic love versus heart felt love. Scott Otto Anderson from Independant Films directed this spot. On the bottom of his report card, I tick the box beside "FIGHT TO GET". Give me more brave clients (like Roses Only) that understand humour and it's power to move people. I think many clients believe creatives sit around unshaven coming up with wacky ideas. But the nature of this project couldn't be any further from that perception. We agonised over every little detail - right down to the very last pixel of the website interface - all with the consumer's next action in mind - buying roses and flowers To view the spot click (plus full credits) .... HERE Interesting idea for integrated media Foreign language swearing motivates Goodgoll Vendramin (Canada) has created a series of spots for Alpine Lager's Gold medal win in the beer world cup (there's a world cup for beer?!). It shows provocative girls speaking in their native Italian / German with expletives bleeped out. To see what they're REALLY saying you have to go to the website. Clever. Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (CD/AD), Robert McDougall (CW) Director: Gary McKendry Prod. Co.: Cirle Production 
  Man sprays hatstand with Lynx. Girl can't resist. Instant pole dancer. Nice.  In new work from director James Spence & Zig Canada, limited budgets call for extra dedication ... couldn't afford fake bullets! Client: Silver Wave Film Festival Title: Gunshot Creative team. Mark Puchala & Michael Clowater Agency: Zig Inc. Director: James Spence Production Co: Brown Entertainment (Brown25.com) Editor: Marco Pazzano @ Panic & Bob Music & Sound Design: RMW Regional agency employs time lord This stylish series of ads features an enigmatic "Time Lord" who can manipulate time in order to demonstrate the benefits of TransACT's High-Tec. Agency: ZOO Creatives: Ken Buchan (Copywriter/Art Director) Roger McAuliffe (Copywriter) Creative Director: Ken Buchan Director: Serge Ou Production Company: Bearcage Productions Account Management: Fiona Boughton, Peter Ring. Producer: Doug Merriman Agency in house Producer: Paula Garner Editor: Chris Bamford Special Effects: Heather Cocquio & Luke Bicevskis  If he'd taken the toll road, he'd be there for her! Production Co: Area 51 Films, SM Director: Theodore Melfi DP: Mateo Londono EP: Phyllis Koenig & Preston Lee Producer: Jolie Chitwood Agency: Marshall Advertising & Design/ Costa Mesa Executive Creative Director: Diana Marshall Creative Director: Roger Feldman Art Director: Mike Voornas Copywriter: Roger Feldman Agency Producer: Nancy Skenderian Spec Spot for Match.com A spec spot (with a bit of a twist) that shows how rough it is out there in the dating circuit Copywriter: Andy Beach Copywriter: Jason Moore Director: Jason Moore Producer: Alex Naufel Director of Photography: Leo Veras Editor: Tim Fender Quiet Storm, London ... virally motivating Quiet Storm makes motivational video to sell lunch In 80 seconds of convincing motivational video we don't get one McDonalds logo ... or tune. Just an in situ mention. This guy's good.  Fallon continues the United series featuring Gershwin's American in Paris Starting up a production company  From Baz Milas, producer at fledging production company Elevator Films bestads: So what lured you from the high flying life of a freelance producer to heading up a start-up production company? Baz: cos I figured I could make more money for less work but I seem to be working harder than ever before, for less, but its a lot of fun so thats cool. bestads: How did you select Bruce Allan as your director of choice? Baz: after a very rigorous and exhaustive list of multiple choice questions bestads: Is the director/ producer relationship a bit like a marriage & if so who wears the pants? Baz: I wear the pants 100% of the time and let Bruce think he actually wears them bestads: Im liking this marriage analogy. So .... A marriage of convenience? & how do the creatives fit in? (diagrams optional). Baz: we always create lots of space for them bestads: I happen to know youve done quite a few spots already in a very short time (because I read your blurb!). Whats the secret there? Do you think agencies are genuinely interested in trying new directors or does it come down to we wanted Noam Murro but you guys were cheaper? Baz: The good news is we arent cheaper. However we do strive to get the dollars up where they count . bestads: Do you find that the scripts coming through reflect your start-up status or can you be a bit more daring because of it? Baz: Love being daring getting a cow to run on the beach is pretty daring bestads: So whats your most recent project & would you like to take this opportunity to suck up to the creatives? Baz: Heres the list: Monty Rich Reg at FAME; Eron Steve Ali Julia at Saatchis; Roger Katrina Luisa Arren Michael Dave Rod Ben Tom Mac at M&C; Mick and Ian Kaija Whybin/ TBWA ...All our supporters . bestads: Is now a good time to link to those red cross spots? Baz: hopefully they got a lot of people to give some blood we did we shot all three spots in a long day. To view the spot click .... HERE The flexibility of line animation  New work from Studio Aka, London How do you represent 50,000 doctors in 30 seconds? and jam loads of ingredients into a pack of muesli? ... line animation Comedy Central - they HAVE to be funny Putting words into her mouth   The Eiffel Tower or the ..... ummm In this new Renault work from Publicis UK, comparisons are made between Britain & France to get across he point "twice the va va voom". All done with a light & cheeky tone.  In new spots from Love Communications, people trade places according to their investment skills ... or lack of Client: Genesys Wealth Advisors Agency: Love Communications Agency Producer: David Steindl Art Director: Paul Hoyne Copywriter: Siimon Reynolds Creative Director: Siimon Reynolds Director: Darren Ashton Producer: Michael Carlton Bad news is easier to take when it's sung.   a series of amusing spots from McDonalds for their sponship of Australian Idol Art Director: Andrew Crocker, Charlie Cook, Misha McDonald Copywriter: Andrew Crocker, Charlie Cook, Misha McDonald Creative Director: Richard Selbourne Executive Creative Director: Garry Horner Agency Producer: Carlin Smith Director: Barney Catchlove Production compnay: Red Herring Virals ... well worth catching Are viral agencies underrated? Sydney viral agency, LAVA communications, has completed a couple of good spots for Xbox that have had worldwide exposure, yet we've heard a few of the bigger agencies describe viral agencies as .... 'the viruses of ad agencies'. From inside the world of virals Steven Hirst, CD LAVA Communications, comments ... : "Some truth in that. Your mind has to work in some sick ways to succeed virally. Ultimately, however, we are creating what consumers actually want to see via branded entertainment, so are doing the best by the client and consumer. Communication mediums have evolved and so to must the message to achieve cut-through. The art of viral has become a proven science and one of the most cost effective marketing mediums ever. Virals are healthy and well worth catching!"  CREDITS Agency: LAVA communications Production Company: LAVA communications Creatives: Darren Arbib, Steven Hirst Directors: Darren Arbib, Steven Hirst  A couple of very nice new adverts from Mother London Go to the main page to see "Inquisitive Kid" The other in the series is "Gameshow" ... equally good. (Isn't that 3 weeks running for Mother London on the main page?) Not often you hear a good radio spot! Don't use the wrong pen during exams! One of a series of nicely written radio ads for Bic pens. Agency: SMART Melbourne Writers: John Mescall, Rebecca Newman, Malcolm Chambers To listen to the spot click HERE   Using the unexpected to get the message across. Nice. Product: Canadian Paraplegic Association (Charity) Title: Streaker Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (Creative Director / Art Director) Robert McDougall (Creative Director / Writer) Agency Producer: Angela Carroll Director: Jamie Way Prod. Co.: Millenium Country: Canada If you don't think the edit is important .... It's all in the edit! "The Shining" - from a slightly different perspective. To view the spot click .... HERE  A new Sheilas Wheels campaign is set in an Aussie Outback style ... except for the shielas that is.  Director: Graham Rose Producer: Michael MacMillan Production Co: The Pink Film Company Client: esure Title: Sheilas Wheels Client Producer: Serena Freeman Creatives: Chris Wilkins/Sian Vickers The bestads "Choice" Award Old news ... but a beautiful photo At the bestads awards a few months back in June, we awarded 6 international gold, 6 silver, plus a select few best Australasian Awards. All great work needless to say. However the one spot that seemed to slip though without enough recognition (although it has since done pretty well) was the L&P "Stubbies" TVC. Sadly it didn't transcend language & cultural gulfs but it was always a favourite of ours here at bestads. So we sent the very special "choooooiiiiice" award through to the lads at MT Group.  With such an extensive selection of men to choose from, this is the place to try them on for size. Agency: WRC New Zealand Creative: Bobbie Mckay Creative Director: Nigel Corbett Director: Brian Challis / REPUBLIC Tea Tree Oil Anti Dandruff Shampoo - Indonesian style A golf buggy drives across a grassy frame, collecting golf balls. As it passes through frame for the last time, it wipes on the Tea Tree Oil pack, followed by the Anti Dandruff Shampoo super. Simple! Client: Martha Tilaar Product: Tea Tree Oil Title: 'Golf Buggy' Agency: David Indonesia Production House: RT Films Director: Jeff Jaffers CD: Gary Caufield Writer: Gary Caufield Post: G1 Gritty new work from the Phillipines "Doormat" - An edgey hard-hitting new spot from the Phillipines THE CAMPAIGN AIMS TO CREATE MASS PUBLIC AWARENESS OF THE PLIGHT OF FILIPINO DOMESTIC WORKERS ABROAD, ESPECIALLY WOMEN, WHO ARE VICTIMS OF VERBAL AND PHYSICAL ABUSES, RACISM AND DISCRIMINATION. Client TEODORA Production Company BREW PRODUCTIONS Guest comments from Publicis Conseil Paris From Publicis Conseil, Paris, Copywriter Eric Helias and Art Director Charles Guillemant with some background to their new Renault Clio Film "Reincarnation". bestads: How did you come up with the idea? Was it in response to a specific part of the brief? E&C: This campaign sees the launch of the third generation of the Clio and to emphasize the rarity of this model's longevity we chose to focus on the cars' spirit. We imagined the Clio quite simply had everything you could ever dream of encapsulated in one car. Whatever its shape and size, the Clio has it all. We thought that using reincarnation was a new and amusing way to demonstrate this. bestads: The ghost cars all seem to be older groovy cars. How did you choose these? E&C: Cars that are no longer wanted or could be considered as dead would never look like brand new cars, and as you know, were not allowed to show recognisable models (except Renault, of course), so as a means of demonstrating our concept we opted for old fashioned, period cars. bestads: Great music track! How did you arrive at that? E&C: Having listened to tons and tons of tracks, we arrived at this old tune that gives an interesting dialogue between the modernity of the images and the infamous track of Marilyn Monroes. bestads: Shooting in & around Paris ... Tricky? E&C: In fact, the location was Budapest not Paris as we needed lots of different locations in one city, the shoot took about 11 days. bestads: Do you have to come up with an idea that will work across several languages ... An idea that travels? E&C: Yes, definitely, the idea should translate across all languages. It should certainly work internationally. ... according to Matthew Luke and John ..... Guest comments from John Kane, from Matthew Luke & John. A friend starts up a business selling sex toys no less. Now there has to be an opportunity to do some interesting work in that. Then he says that it's aimed at the girls, so it gets even better. So, together with Matt and Luke we spend a few months coming up with lads sex jokes. But our girlfriends didn't think they were funny because they were for lads. Then we thought, 'lets revoice the classic 80's porn movies, but this time for women'. That's it. So we got our hands on twelve movies by John T. Bone, rights included. From there we spent many nights at home fast forwarding porn movies looking for the edits without dangly bits while my partner kept saying 'Ew...what's he doing down there?' While we just kept saying to be quiet, it was work. A great excuse to watch porn if there ever was one. After that people in work were convinced every time they passed that we were on porn sites, when it was just an innocent edit in iMovie. And then to the voice-overs. Anybody who has seen 'Hercules Returns Live' will know why Troy and Sally were perfect. It was the best days fun we ever had in the studio. 'Omelette and spritzer' wins it for me. Credits: a recent viral email campaign produced in Australia by John Kane (ex. Head of Art, Leo Burnett Sydney) and his previous colleagues Luke Crethar and Matt Devine (now of The Glue Society Sydney). Drop in & we'll shoot you.
New aids work ... "The Know Is Spreading"   "The Know Is Spreading" In this great new aids awareness spot from CP+B & Believe Media, a mural moves through an urban landscape. Nice track ... beautifully crafted ... simple message. However "the know" isn't spreading as fast as it could - they didn't send us an mpeg. Otherwise you could view it right HERE No advertising website is quite complete without mentioning Crispin, Porter+ Bogusky. We are now complete.   Mars - a good strategy in a tricky category ... from AMV BBDO London Basically Mars makes suggestions for how to "make your day" In the first execution Different route we see a guy who ignores his normal commute to work seeing the same old sights and faces, day after day after day. Instead he takes a different route to work. The second execution, Overdress, we see a young woman dressing up for what looks like a night on the town but turns out to be a regular Monday at work. The spot suggests how nice it would be to feel as good about Monday morning as a night out .... Agency Producer: Abbie Ferrand Art Director: Chris Kelly Copywriter: Rob Webster Director: Jim Gilchrist Executive Creative Director: Paul Brazier Sprint: the "yes-man" re-invented The yes-man concept continues The ads focus on how Ford product engineers are rarely in their offices and need to work where the cars are, whether engineers are with suppliers or in test labs. So their desk phones have been replaced with 8,000 Sprint walkie-talkie wireless phones so the engineers can communicate from wherever they are. By extending their workplace these employees can be more efficient, which is helping Ford to shorten the timeframe from concept to showroom. Real results speak for themselves, and the yes-man concept is a fun way to attract attention to those making a difference in their businesses by using Sprint to make virtually any place a workplace, said Jon Soto, co-executive creative director at Publicis & Hal Riney. Underwater filming to create a surreal look
MIDDLE EAST
October 11, 2005 21:24 (Edited: February 17, 2023 04:19)
 Impressive underwater SFX created by Golden Square for Intergum, the biggest chewing gum manufacturer in the Middle East. With Intergum launching a new brand of chewing gum, director Trevor Roberston wanted to represent the freshness of the new gum through an ethereal world centred on Turkeys Miss World, Azre Azil. The aim was to show Azre moving like a mermaid in water, whilst she actually appeared to be on dry land. To create a dreamlike world, where Azre could move with the fluidity and grace of a mermaid, Trevor enlisted Mike Valentine, one of the worlds leading underwater cameramen to film Azre in Pinewood Studios D Screen underwater tank. Shooting at high speed, Azre was captured performing underwater, with her hair and flowing clothes swirling around her. She was then composited on to a magical grotto background, moving like an illuminated mermaid. Title: . Chain Reaction Product:................... Neogum Production company: .. Quiet Storm Director: Trevor Robertson Producer: Kate Pirouet DOP: . Mike Valentine Agency: ... Y&R, Istanbul YOUNG GUNS AWARD DEADLINE LOOMS!!! YOUNG GUNS AWARD DEADLINE LOOMS!!! The entry deadline for the 5th YoungGuns International Awards has been extended until Friday October 21st. The organisers have again this year put together a top line up of international judges, so make sure you get your work entered in time and judged by the best in the business. As for their upcoming events, the YoungGuns Forum is being held on Friday November 18th, with the winners & finalists exhibition and party on the following Friday, November 25th. For any questions regarding entry, you can email admin@ygaward.com or visit http://www.ygaward.com  A cute new spot for Birds Eye features the pea car & a snappy tune. Creative Director: Rosie Arnold Copywriter: Matt Waller Art Director: Dave Monk Agency Producer: Jane Bessey Production Company: Hungry Man - London Director: Blue Source CREATIVE HOTSHOP OF THE YEAR 2006 THE AUSTRALIAN CREATIVE HOTSHOP OF THE YEAR 2006 AWARDS NOW INCLUDE FIVE CATEGORIES FOR: ** ADVERTISING ** DESIGN ** PRODUCTION ** POST PRODUCTION ** SOUND & MUSIC The "hottest" company in each category will be announced in February 2006, based on the creative quality and craftsmanship of their campaigns/projects/ideas in 2005, with special commendations for each state and category. Simply compile a selection of your best, most innovative work as a hardcopy print-out and (where applicable) a video/DVD. ENTRIES CLOSE 25 NOVEMBER 2005. Stylish new Lexus spot for Dentsu Canada via Bruce Dowad. Stylish spot for Dentsu Canada via Bruce Dowad. LOS ANGELES, October 7, 2005 With his latest spot, Lexus Moments via Dentsu Canada, director Bruce Dowad of Bruce Dowad Associates, Los Angeles endeavored to create a visceral experience both surprising and iconic. The ad presents a series of poignant captured moments both stock and shot that are projected on what appears to be a screen. Throughout the spot, a voice-over describes life as a series of such moments. As the camera pulls back, we see the images arent being projected on the screen rather its the solid line of the road, and the breaks in the film arent being caused by the projector, they are being caused by the roads dividing lines. The spot ends with the Lexus motoring down the road of life headlong into the future. Lexus (Canada) - Moments Production Company: Bruce Dowad Associates/ LA Circle Productions/ Toronto Director: Bruce Dowad DP: Bojan Bazelli EP: Jessica Carlson (BDA), Karen Tameanko (Circle) Producer: Merrie Wasson Agency: Dentsu/ Toronto Creative Catalyst: Glen Hunt Art Director: Deborah Prenger Agency Producer: Amanda Loughran Patts creatives out the door
PEOPLE
October 11, 2005 00:29 (Edited: February 17, 2023 04:19)
 Patts creatives out the door SYDNEY: The creative director of George Patterson Sydney, Mark Dove, and his partner, senior writer Andy Flemming, have left the merged agency of George Patterson Y&R, and it is believed only one Patts creative remains at the new entity. The agency confirmed Dove is gone but would not reveal what changes have been made to the creative department ahead of a planned announcement, possibly next week. Publicis Mojo creative director Mike Stanford will replace Dove. At the time of WPPs takeover of The Communications Group and the merger of the two agencies in August, CEO Hamish McLennan claimed there would not be many staff redundancies as a result. "Both organisations are quite lean," he said. Story supplied by Australian CREATIVE magazine. Saatchi & Saatchi blitzes Caxtons
AWARD NEWS
October 11, 2005 00:26 (Edited: February 17, 2023 04:19)
 Saatchi & Saatchi blitzes Caxtons HAYMAN ISLAND: Saatchi & Saatchi was the standout winner at the 31st annual Caxton Awards held on the weekend, snaring seven gongs, as well as the renamed Quinlivan Black Award, all for its work on Toyota. Arnold and Marketforce picked up three gongs each, Young & Rubicam won two, while JWT, BMF, Perth-based Gatecrasher Advertising and Clemenger BBDO Sydney scored one gong each. Story supplied by Australian CREATIVE magazine. Not the usual approach to pension funds There's a bit of a twist in this new work from US based Backyard for AMF pension funds (for Forsman & Bodenfors). TITLE: The planet ADVERTISER: AMF Pension PRODUCTION: COMPANYSocial Club PRODUCER: Magnus Theorin DIRECTOR: Jesper Ericstam PRODUCTION MANAGER: Henrik Lundqvist AGENCY: Forsman & Bodenfors PRODUCTION MANAGER: Anna Chantre COPY WRITER: Jacob Nelson ART DIRECTOR: Lotta Ågerup AGENCY PRODUCER: Magnus Kennhed « First « Previous Next » Last » 2 of 3 |
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