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Seen and noted

News from the Art Directors Club NY

 AWARD NEWS   USA    November 09, 2005 20:38 (Edited: February 17, 2023 05:19)
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From the Executive Director

This is the time of year when the ADC unveils its Annual Call for Entries. Ernest Lupinacci and his terrific team at Anomaly have created a dazzling poster for the 85th, which will soon be on its way. For the first time, it will also premiere on our new dedicated website, www.adcawards.org.

Getting into this show earns you a secure place in history. You'll keep company with the legends that march through 85 years of Art Directors Annuals, tracing the path of advertising and design from 1920 into the future. Be part of that record. Inspire your peers and future generations.

And if you take home a cube, it'll give you a whole new idea of heavy.

Here's to your best.
Myrna Davis

------------------------------------------------------------------------
Young Guns

Online registration for the Young Guns 5 competition will open on December 1st. In the meantime, we asked and they answered. Below are some thoughts from Young Guns 4 winners.

Stefan Boucher writes ... "I remember how excited I was when I found out that I got chosen as a Young Gun. One of the best creatives age 30 and under in the whole damn world?! Now that's bragging rights. And a swift kick in the ass, too: Time to get serious! Time to pull out all the stops and see what's possible. Being named a Young Gun isn't the end of the race, it's the sound of the starter pistol. Who wants to peak at 30?


Julia Hoffman reports ... that since winning YG4, she has designed the bestseller "America The Book," with Jon Stewart, which took a full 5 months of her life. She continues to freelance. In addition, her website had 1200 hits in the month of the young guns opening, September 2004.
Julia writes, "Suddenly I got emails from all over the world, and a chinese magazine published an article on me. Freelance clients started to have more respect for me, and I could ask for more money. Personally it may change my life drastically, my lawyer said it will benefit me a lot in the greencard application that I am starting to go through right now.

Some advice to people who are only out of school for a year or two (as she was then): "Wait for the next Young Guns to submit your work, if you can. You should be really proud of the work you submit, because that's what the people will know you for, that's the first impression in the real world."

 TV   CANADA    November 09, 2005 07:29 (Edited: February 17, 2023 05:19)
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Injecting some glamour into the branding of the channel’s annual jungle-fest

Studio aka Director Grant Orchard and team have given Aussie bugs the full drag queen makeover as they shimmy in time to the disco hit ‘I Will Survive’.

Client: ITV Networks
ITV Producer: Sam Kracmar & Simon Mitchell
ITV Art Director: Crawford Wilson
Director: Grant Orchard
Studio Aka Producer: Nikki Kefford
Animators: Dave Antrobus, Yoris VanHulzen, Ben Boquelet

Renault Evolution from Publicis Conseil, Paris

 TV   CANADA    November 09, 2005 07:24 (Edited: February 17, 2023 05:19)
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In just 30 seconds a baby grows, grows, & evolves into a .... car?

Sounds a bit crazy, but it works well.

Agency: Publicis Conseil - Paris
Executive Creative Director: Marco Calant
Associate Creative Director: Marcel Ceuppens
Production Company: Smuggler
Director: Stylewar

W+K Amsterdam & EA

 TV   CANADA    November 09, 2005 07:11 (Edited: February 17, 2023 05:19)
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Amazing FX in the new W+K spot for EA's "Harry Potter"

In the Spot, Michael Gambon (Dumbledore) invites the young viewer to practise the water spell. He shows the viewer how to execute the spell and, while he is doing that, a huge dragon escapes from the spell book and rampages around Dumbledore’s office setting light to papers and knocking things over. Dumbledore captures him and returns him to the spell book. The spot concludes with Dumbledore addressing the student (viewer) and saying, “ Never mind, I’m sure you’ll soon Master the Magic”.

Creative Directors Don Shelford + Joe de Souza
Art Director Sezay Altinok
Copywriter Joe de Souza
Account team Jill Ervine + Anna Blank
Producer Annabelle Meyer

Production company Paranoid Projects, Paris
Director Sam Tourneux
Producer Astrid Serafini

guest comments for featured spot "Thirst Fighters"

 GUEST COMMENTS   USA    November 03, 2005 21:34 (Edited: February 17, 2023 05:19)
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From Josh Frizzell, director, Curious Film:

This job was a joy to work on. It was meant to look like a low budget earnest local mini DV doco, so we shot it on mini DV which was incredibly liberating. We shot the hell out of it, ad libbing the actors and trying all sorts of gags. There were times when the whole crew were giggling like schoolgirls. Of course the harsh reality of sixty seconds (and clients) meant the end result was very close to the original board, but we had a lot of fun getting there and I feel the tonality and mood of the shoot is all there on screen. Watch out for the four-minute version with everything in it!

Agency v Agency

AUSTRALIA    November 03, 2005 02:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/foosball_city.pngWORLD SERIES FOOSBALL!!!!
(excluding most of the world)

Two radio spots were written for the Radar Recruitment Foosball 2005 advertising agency grand final held at Home Nightclub in Sydney Australia on Thursday the 3rd November 2005.

To hear one of these radio spots click ....
HERE
Copywriters: Sam Saunders / Hal Kirkland (pictured below getting ahead of the game)
Engineered by Matt Perrott @ Beamo
Talent: Matt Wills @ RMK / Saunders / Kirkland
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Canada ... more good work!

 TV   EUROPE    November 03, 2005 00:34 (Edited: February 17, 2023 05:19)
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Boy meets ... ummm

In a nicely subtle spot from Saatchis Canada, a guy meets an attractive woman at a bookstore, but when they talk ...

Agency: Saatchi & Saatchi Canada
Executive Creative Director: Brett Channer
Assoc Creative Director: Simon Creet (CW)
Assoc Creative Director: Simon Duffy (AD)
Agency Producer: Sumit Ajwani
Director: Duane Crichton
Prodn Co: Spy Films

16 years in the making

 TV   AUSTRALIA    November 03, 2005 00:27 (Edited: February 17, 2023 05:19)
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Looking at road accident survivors, rather than deaths.

A TWO MINUTE COMPILATION OF GREY MELBOURNE'S TAC COMMERCIALS THAT TELLS US THAT 46 PEOPLE A DAY ARE SERIOUSLY INJURED ON THE ROADS.

From Nigel Dawson, CD, Grey Melb:

A COMMERCIAL THAT TOOK 16 YEARS TO MAKE. ALL IT NEEDED WAS A MAGIC TRACK FROM POWDERFINGER. AND MANY THANKS TO THE DIRECTORS AND ALL THOSE INVOLVED IN THE 30 PLUS COMMERCIALS FEATURED.

The spot was created to introduce the first pay-per-second mobil

 UNDER EXPOSED   INDONESIA    November 02, 2005 22:19 (Edited: February 17, 2023 05:19)
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From O&M Indonesia:

Apparently sales sky rocketed by 250% in the first month of airing.

To view the spot click ....
HERE

Convincing FX in the new spot for Lemsip

 POST PRODUCTION   CANADA    November 02, 2005 22:09 (Edited: February 17, 2023 05:19)
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Love & Glassworks bring the Lemsip pack to life.

'The three commercials feature a cute animated Lemsip box, literally administering relief to its ailing cold-sufferer.The clever little chap even tracks down his charge’s car keys, administers a head massage and flags a cab. How very handy!'

Title: LITTLE HELPER
Advertising Agency: CHEETHAM BELL JWT
Agency Creatives: PAUL BENNETT & LISA SIMPSON
Agency Producer: ANNELISE SMITH
Production Co: LOVE
Director: BEN DAWKINS
Post: GLASSWORKS

News from Rushes

 PEOPLE   CANADA    November 02, 2005 21:55 (Edited: February 17, 2023 05:19)
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VISUAL EFFECTS ARTIST DAVE KIDDIE
JOINS LEADING VFX TEAM AT RUSHES


Rushes Postproduction Ltd is delighted to announce the appointment of highly experienced and talented visual effects artist, Dave Kiddie. (that's him there there)

Dave has built up an astonishing list of credits over the last seven years gaining extensive experience on high-end commercials for the likes of Coca-Cola and Barclays as well as working on music videos for some of the world’s biggest artists including Kylie’s ‘Can’t get you out of my Head’ and The Streets ‘Blinded by the Lights’. He has also worked on slick and stylised feature films such as Mean Machine and broadcast work for the BBC amongst others.


Lots of good work coming out of Canada at the moment!

 WORTH A LOOK   EUROPE    November 02, 2005 21:50 (Edited: February 17, 2023 05:19)
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Sound is a big part of the picture ...

... as we see in this new spot from Publicis Toronto

To view the spot & credits click ....
HERE


Electronic Arts Battlefield 2 Modern Combat through W+K

 TV   CANADA    November 02, 2005 04:18 (Edited: February 17, 2023 05:19)
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From W+K Amsterdam ...

In our fully integrated campaign (online digital basecamp, TV, print, outdoor, POS, PR) we take a fictional journalist and put him into the middle of the digital battlefield to find out what's new in 'today's war'.

Ken Chappel has amazing white teeth, a stitched-on smile and is a ‘real life’ war correspondent with a difference – he is reporting from within a video game. In these two spots, ‘Hotswap’ and ‘Multiplayer’, Ken is green-screened into the game and the heat of the action, giving us the low-down, in his own particular fashion, on the greatest war on earth.

Creative Directors: Don Shelford, Joe de Souza
Art Director: Anders Stake
Copywriter: Mike Farr
Producer: Neil Henry
Production company: Exposure Films UK
Director: Jake & Jim




Guest comments for featured spot "Egg Money"

 GUEST COMMENTS   USA    November 02, 2005 03:38 (Edited: February 17, 2023 05:19)
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Some background info from Mother London

We had the pleasure of shooting Egg with the directing duo Ne-o. It all took place in a shopping centre in the inspiring town of Chatham, Kent, with seventeen 6ft guinea pigs. We shot our human guinea pigs going about their usual shopping routine; as any Egg card bearing guinea pig would do. It was then onto shooting the heads of 17 of the real things. 24 hours of carrot and celery dangling later, we had all the head and mouth movements we needed to move onto editing at Marshall Street Editors to find 'what heads would go where'. Then onto post at Glassworks to seamlessly stitch them together, create our model city and stick the proverbial cherry on top. To create the effect of the guinea pigs being in a small model environment, a final digital macro blur was added. Another sterling performance from Anthony at Factory with Sound and dialogue and we had the lot, a micro world of walking, talking, shopping, research guinea pigs. Beats perfume.

"You have the qualities to be an Army officer" says Publicis

 TV   CANADA    November 02, 2005 03:24 (Edited: February 17, 2023 05:19)
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Army experiences intercut nicely with life experiences

Agency: Publicis UK
Art Director: Alistair Ross
Copywriter: Robin Garton.


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The new ads feature real officers. They are initially shown in civilian situations using one of the qualities required by Army Officers. We then cut to an Army situation where they are using the same quality in a different environment. One execution, entitled ‘Peace Maker’, shows a civilian nightclub owner diffusing a confrontation outside his club. The ad then cuts to show the same man as an Army officer calming down a potentially hostile situation at a checkpoint. The two worlds are juxtaposed throughout the ad. The voice over says ‘Diplomacy is just one of the qualities you need for a career as an army officer. Explore your potential at officerqualities.mod.uk’.

Reginald Pike Launches Reginaldo

 LATEST NEWS   EUROPE    November 02, 2005 03:10 (Edited: February 17, 2023 05:19)
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Pikers aim for world domination

Reginald Pike has launched REGINALDO an affiliate company in the US to represent new comedy directors Lena Beug and Brian Lee Hughes.

Lena Beug, winner of the International New Director Award at 2005 Shark Awards comes from MTV, where she worked as a Senior Art Director and also directed the iconic Intro Guy and Mean Girl.

Former Senior Art Director at TBWA Chiat/Day SF, Brian Lee Hughes has been directing spots for the last eight months - including youth-orientated projects for Coca Cola, Pepsi, Burger King and Energizer.

Crappy old ads

AUSTRALIA    November 02, 2005 00:51 (Edited: February 17, 2023 05:19)
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Find out which crappy old ads your creative director worked on (or starred in) & we'll try to track them down & post them.

The good people at Xtreme Information have kindly offered to supply old ads from the zillion ads on their database. (mainly UK, Europe, & Aust/ NZ). So if you want to embarrass your CD, a colleague, the opposition, let us know the spot details & Xtreme will try to track it down.
(By the way, bestads is non-downloadable, but if you need copies of any spots, these guys do it for a living: xtreme@xtremeinfo.com.au)

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