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Seen and noted

Habbekrats Reclame Amsterdam make their own contribution

 TV   EUROPE    June 14, 2006 06:53 (Edited: February 17, 2023 05:19)
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A commercial made by Habbekrats Reclame Amsterdam, getting in to the football world cup spirit.

The message to Germany .... "Bring it on!"


To view the spot click ....
HERE

Guest comments for featured spot "Black Ballons"

 GUEST COMMENTS    June 14, 2006 06:47 (Edited: February 17, 2023 05:19)
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A few words from Sassy Havyatt & Frank Muller, GPY&R Melbourne, creatives on "Black Balloons":

Only two shots in the commercial feature real balloons. Can you guess which ones aren’t CGI?

More of the VW campaign from DDB London

 TV   UK    June 14, 2006 06:44 (Edited: February 17, 2023 05:19)
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Following on from this week's featured VW spot "Tea", here's a few more in the campaign. Great work. We love 'em all ... and retail at that!


To view Hidden Camera click ....
HERE

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To view Horses Mouth click ....

HERE














To view Test click ....

HERE

Guest Comments for the featured United Airlines spot "Night"

 GUEST COMMENTS    June 14, 2006 02:44 (Edited: February 17, 2023 05:19)
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It's about time we featured one of the United spots in the "Rhapsody in Blue" series. They've all been brilliant. Now ... Some background from Stuart D'Rozario and Bob Barrie, Fallon Minneapolis, Creatives on the featured United TV work.

This new installment of United's animated campaign is directed by
Oscar-winning animator Alexander Petrov and focuses on international business travel. The spot was created with the Russian animator's unique technique of painting on glass with his fingers.

The creative concept:

The story is about a businessman who is up at night in Asia jetlagged.
Rather than sit and work or watch TV in the hotel room, he decides to go out and explore the new city -- an exotic world of lights, people, and experiences. Through an explosion of paint and color, and an
Asian-influenced version of "Rhapsody in Blue", the commercial brings to life the unique Eastern culture. At the end of the spot, tired but
content, our businessman heads to the airport. As the sun begins to rise, he finally falls asleep in the comfort of a United plane.

Guest Comments for the featured spot "Incredible Women"

 GUEST COMMENTS    June 14, 2006 02:40 (Edited: February 17, 2023 05:19)
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A few words from Tom Hudson & Lee Goulding, Lowe London, creatives on the Rexona spot.

Rexona 'Super Woman'

"The actress is called Dreya Weber. An incredible aerial artist who's worked with Madonna. Her bit was done for real against blue screen.

Everything else - cars, people, buildings, shadows - was created by the cgi pixies at Glassworks in London.

Noam Murro was there as well holding a camera and wearing his underpants outside his tights."


FROM THE MAKERS OF POP CULTURE

 CREATIVE VIEWOINT    June 12, 2006 14:07 (Edited: February 17, 2023 05:19)
JWT Worldwide hosts a panel discussion with
Martin Sheen, Michael Patrick King, and Craig Davis; led by Arianna Huffington.


London – June 12, 2006 – JWT Worldwide, the largest advertising agency in the U.S. and the fourth largest in the world, today announced that it will bring together actor and political activist Martin Sheen, Sex and the City executive producer Michael Patrick King, JWT Worldwide chief creative officer Craig Davis, and HuffingtonPost.com cofounder and editor Arianna Huffington at the Cannes International Advertising Festival for a panel discussion on upping advertising’s ante to compete with other forms of media that are creating big ideas that drive popular culture.

Themed “From the Makers of Pop Culture,” the panel, to be moderated by Huffington, will take place on Wednesday, June 21, at 11:00–11:45 a.m. at the Debussy Theater in Cannes, France.

“Because we live in a 24/7 media world, reality and fantasy have merged,” says JWT Worldwide chairman and CEO Bob Jeffrey. “It’s sometimes hard to tell the difference between news and entertainment—or between entertainment and marketing. But the consumer can figure out the difference, and the most desirable consumer has a knack for choosing the good stuff as well as for blocking commercial messages. That raises the bar for advertising. And that makes it imperative that we learn from our betters in every medium so we can make programming that’s as powerful and entertaining as theirs.”

Sheen, who played President Josiah Bartlet on The West Wing, and King, who produced, directed, and wrote episodes for Sex and the City featuring main character Carrie Bradshaw, have both participated in “big idea” American television shows that created iconic role models with impressive reach and wide appeal.

The West Wing’s Bartlet is the perfect American president: learned but with the common touch; partisan but with a talent for creating coalitions; wise, effective, popular. Sex and the City’s Bradshaw speaks to real women because she’s successful but also openly fragile and human.


The fact that these role models are fictitious has made them no less appealing or important to audiences around the globe. And the impact of their shows has been far more significant than any advertising campaign. This raises several important questions:


What can the advertising industry learn from TV shows like these?
How did these shows manage to stay creative, fresh, and edgy?
How can advertisers be as compelling and achieve the same reach?

“I’m thrilled to be leading a conversation that seeks to understand how ideas evolve into forces in culture, and how advertising, in its quest to evolve with the fast-changing media landscape, can achieve the same effect on the same scale,” says Huffington, whose influential, heavily read blog, HuffingtonPost.com, landed her on Time magazine’s 100 People Who Shape Our World. “This discussion is about exploring new ways of resonating with consumers.”

About the Panelists
Martin Sheen, having already portrayed John F. Kennedy and Robert Kennedy, seemed the perfect choice for President Josiah Bartlet on The West Wing, which ran for seven seasons on NBC. For that role, he received five Emmy nominations for Outstanding Lead Actor in a Drama Series and won a Golden Globe for Best Performance by an Actor in a TV Drama, as well as two SAG Awards for Outstanding Performance by a Male Actor in a Drama Series. He’s a veteran political activist who has steadfastly refused all pleas that he run for office.

Michael Patrick King served as executive producer of Sex and the City. For his work as a writer on the series, he was nominated for three Emmys and two Writers Guild Awards. As a director, he was twice nominated for an Emmy and won once. For the show’s last five years, he wrote the season’s premiere and final episodes. He’s currently developing new TV projects.

Craig Davis is JWT Worldwide’s chief creative officer. Since joining JWT two years ago, he has led the agency’s creative transformation, introducing a new network point of view and new creative standards, and upgrading talent. He was instrumental in winning the global HSBC account and helped secure the launch of Vodafone’s 3G network. Before joining JWT, Craig was regional executive creative director for Saatchi & Saatchi in Asia/Africa, where he drove the agency to become the No. 1 creative network in the region. He was named Asia’s first Advertising Person of the Year by Campaign Brief Asia and one of the world’s Top 100 advertising people by Advertising Age. Craig has judged at Clio, One Show, D&AD, and many other award shows, and is on this year’s Cannes Titanium jury.

About the Moderator
Arianna Huffington is cofounder and editor of the innovative group blog HuffingtonPost.com. She’s also a nationally syndicated columnist for Tribune Media, the author of 10 books, and cohost of the political-roundtable show Left, Right & Center on public radio. Her most recent book is 2004’s Fanatics and Fools: The Game Plan for Winning Back America.

YOU CAN NOW ADVERTISE ON bestads!

 FROM BESTADSONTV    June 08, 2006 06:29 (Edited: February 17, 2023 05:19)
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Yep ... you can now advertise on bestads! see the banner at the top of the page? ... just like that.


Interested? want some prices? want some reach & readership info?


Click on "contact us" in the menu bar above, & send us an email.

Silver Awards Winners 2006

 AWARD NEWS    June 07, 2006 07:48 (Edited: February 17, 2023 05:19)
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The bestads SILVER Winners for 2006 are now on the main page.





And the SILVER award winners are:






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Stella Artois - Ice Skating Priests



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Orange - Blackout



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Orange - Dance



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Think - Cameraphone



https://www.bestadsontv.com/news/upload/Toyota_Humanity.jpg


Toyota - Humanity



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CANAL Plus - March of the Emperors

Photos from the 2006 Prodigy BestAdsOnTV Awards!

 AWARD NEWS   AUSTRALIA    June 07, 2006 06:45 (Edited: February 17, 2023 05:19)
Check out the photos from the 2006 Prodigy BestAdsOnTV Awards.

The night was a huge success with much alcohol consumed and advertising viewed!

Thanks again to Prodigy Film for their generous sponsorship of the night.

We hope everyone had a great time!


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