BBH London and GSD&M have both taken to the air, but for very different products.the big question is what takes your fancy ... the Air force or Scotch Whisky.
Click here to view "Dogfight" from BBH London
GSD&M launched a documentary style U.S. Air Force campaign Do Something Amazing that features real Airmen and the amazing things they do everyday. Campaign is the first since USAF Weve been waiting for you campaign that launched in 2003.
As user-created content sites such as YouTube and GoogleVideo rapidly increase in popularity, Air Force Recruiting Service wanted to create a campaign that features similar, authentic, non Hollywood work. The Do Something Amazing work features Airmen in action as they fly and fight, call in air strikes, jump out of airplanes as well as their personal, unscripted take on what they do.
We want viewers to say that could be me doing those amazing things. In addition, we want to highlight all the unique roles that the Air Force plays in defending the country, states Lee Pilz, USAF account director at GSD&M.
The DSA campaign encompasses TV, print, webisodes and a new website with over an hour of unscripted videos, Airmen profiles, interactive and downloadable features.
Click here to view "Thunderbird" from GSD&M
Murray White, Creative Director, Springer & Jacoby Amsterdam, will be this week's guest judge. Murray will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.BEST AD OF THE WEEK TV.
Television:
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Now although I enjoyed the splendour of the Vic. Tourism spot more, my vote has to go to the Crispin offering. Its a nice little spot but link through to the Snapalope website and you have a fine example of the integrated thinking that makes them great and creates a world for Slim Jim. Reconstituted meat reconstituted as an animal again and then hunted for meat yeah, thats cool.
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(On a side note: I found it absurd that in a country where the majority of people dont have electricity, and subsequently TV, the guys from BBDO Cape Town think they can then sell candles using the media. Bad rationale guys.)
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Click here to view this spotBEST AD OF THE WEEK - PRINT
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Press:
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As with those judging recently I wasn't really inspired by anything this week.ÃÂ Nonetheless, I have to give the nod to the Amnesty ad from TBWA/Paris. It's simple, clean and effective enough.
Click here to view this ad
ALERT - Entries for the 6th YoungGuns International Awards close next Friday October 13th.Follow the instructions at http://www.ygaward.com to make sure you get your work entered in time; and be in the running to win the huge US$20,000 first prize as the 2006 YoungGun of the Year (there are no additional uploading charges for entering your work ONLINE).
Chuck McBride (TBWAChiatDay North America) is the overall YoungGuns Jury Chairman this year and along with a select number of regional jury chairmen, will be flown to Sydney in early November to deliberate and decide on the bullet-winners and the overall winner for this years show. For further information, please contact livia@ygaward.com or visit http://www.ygaward.com
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