Seen and notedNew Print WorkNew Print WorkGoaFest 2007 awardsAs part of the lead up to GoaFest 2007 awards (India), Leo Burnett Mumbai has created a series of spots. Here's a couple .... Click here to view arty farty ideas Click here to view Viral Ideas more info at www.goafest.com New Print WorkValentino Rossi's Motorcycle (M1 Yamaha) came in a tour to Colombia and it was exhibited in the mayor cities of the country. Creating a lot of expectation. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
AUSTRALIA
February 11, 2007 21:57 (Edited: February 17, 2023 04:19)
melbourne's cbd as a maze. (warning ... the campaign PDF file is 1.7MB ... quite a bit bigger than usual ... to allow for detail. bestads) Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
AUSTRALIA
February 08, 2007 10:44 (Edited: February 17, 2023 04:19)
Outdoor poster for local fresh food market. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
SOUTH AMERICA
February 08, 2007 10:39 (Edited: February 17, 2023 04:19)
Xplora Magazine, is a mountain magazine, each page contains useful information for climbers and outdoor lovers. The idea use two side by side pages, between them appears a climber trying to climb the ice or the snow (white pages). Link ------------------------------------ Click here to view this ad New Print WorkMS GULLIVER WE PRESUME?To promote the oversize trend in sunglasses the classic Gulliver image was used with a modern twist. Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
NEW ZEALAND
February 08, 2007 10:16 (Edited: February 17, 2023 04:19)
This ad ran as a double page spread in leading interior design / home improvement magazines. Link ------------------------------------ Click here to view this ad 8 OUT OF 10 CATS PREFER WHISKASGuest comments for featured Vaseline spot "How you feel"A few words from the creatives, Lorraine Tao & Elspeth Lynn, Zig Toronto. This spot for Vaseline was designed to be seen on the big screen in movie theatres before a show. If you cant tell on your computer, each scene shows skin reacting to an iconic movie scene (goosebumps appear, sweat appears, hair goes up on the back of a neck). We used surround sound to try and give the audience that same experience to demonstrate the point we were making about their skin. Go to the main page or Click here to view this spot Guest comments for featured spot "Mr Blonde"A few words from Sam Walker, Mother London, creative on "Mr Blonde": "We wanted to move the campaign on and the logical conclusion was to take the Orange Film Board out of the boardroom and onto the set to see the films that they'd actually funded. The opportunity was there to see how the films were intended to be, the Orange guys' ludicrous comments to the leading actor and the resulting film after they'd finished with it. We tried to treat the opening sequence with as much integrity as we possibly could. We wanted to people to believe that the film that was originally being shot, could, if Orange hadn't got hold of it, actually have been an interesting movie." Go to the main page or Click here to view this spot Guest comments for featured spot "Flowers"A few words from Mickael Zonnenberg & Joseph Dubruque, Marcel Republique, France, the creatives on this spot. The selling points of high-definition are often, from a creative viewpoint, rational facts such as the realism of image, the quality of colors or even the number of pixels. When we created this spot, we wanted to go beyond this stage and focus on the emotional potential of HD. Emotion is triggered not only by the image but also by the way one looks at it. What we wanted to express is that through HD, beauty is not only designed to be looked at but also meant to be felt. Bringing beauty to its most powerful dimension, isnt that the first goal of High Definition ? We picked flowers as a universal symbol of beauty appealing to the senses (smell, touch and sight). More than a million flowers have been used for that spot , in other words, Bangkoks weekly flower supply. From the very beginnning, Rob Sanders wanted to be as realistic as possible. No special effects have been used in this spot. We tried to create a sensory experience, a total immersion deep into the beauty. Go to te main page or Click here to view this spot Guest comments for featured spot "Boogeyman"Some behind the scene-isms from the Perlorians: Most of our Goulet stories aren't fit for network television, but here's a few tidbits: Mr. Goulet has great energy on set and from that twinkle in his eye you can see that he clearly relished his role as the "bad guy." He had so much residual energy, in fact, that after takes of the more physical scenes, he would run off the set and punch the Perlorians. Hard. And with an evil laugh. Mr. Goulet entertained the crew by always doing just a little more destruction to the rented office space than the script called for. Never hesitating to do things like pouring coffee on computer equipment, destroying floor lamps or actually eating memos and paper notes (followed by some more director punching). By the end of it we all understood the importance of keeping Robert Goulet away. Shooting happened directly adjacent to a working office. At one point during the shoot, a complaint came in from that office to "turn down the radio." The music, however, was Mr. Goulet performing (at full volume) a spontaneous selection of Broadway favorites for the wardrobe and makeup girls. The spot was shot on location in Toronto literally across the street from the theatre where Mr. Goulet got his start in the early 1960's in the first production of the musical Camelot, which moved from there to Broadway and established Goulet as a superstar. Between takes, he would look out the window at the theatre and tell stories of getting out of speeding tickets in his new Corvette by offering the traffic cops free tickets to his show (again, the evil twinkle). The Perlorian Brothers Go to the main page or Click here to view this spot Guest comments for featured spot "Umbrella"Some background from THEY: To ensure the 'floating' through the air of the advisors looked as natural as possible, we've put the actors in a harness and we've hoisted them into the air. To do so, we had to make a hole in the umbrellas - so that the cables could go through them and pull them straight up. One of the casting criteria was 'no fear of heights' - as you can imagine. Depending on the shot, we've had one or more actors dangling above Rotterdam. Although it was quite a astonishing sight in itself, this approach really made the commercial look very natural and therefore all the more impact-full. You can see (and almost feel) the wind waving through the hair and flapping the coats of the advisors as they float. So now you know these are all actual movements, and not computer animated effects. Click here to view this spot Guest comments for featured spot "Pulp Culture"A few words from the director, Tom Reilly. "Four men grown men playing with dolls for two weeks. Superglue, plastic breasts, booze and lipstick. The production process always seems to reflect the subject matter." And from the creatives: "Pulp magazine wanted to relaunch themselves as everything to do with pop culture. So we made an ad about everything to do with pop culture." Go to the Main page or click here to view this spot From Publicis LADO C, Spain - for RenaultQuite amazing stuff from Publicis LADO C: Description ------------------------------------ A safety campaign for Renault brand. Creative Commentary ------------------------------------ We decided to make an optimistic point of view about safety, no crash test, no accidents. Only life Click here to view this spot Description ------------------------------------ The objective of lizard commercial is to change consumer behavior to be more concern and picky about the type of ceiling material they use. As SHERA Flexy board supports them with the benefit of tough and not cracking after installation. Click here to view this spot FEEL THE MAGIC WANDFrom Lowe Bull South Africa ....Don Pedro and his ... um ... "magic wand". Click here to view this spot BBH & Rogue's new Flora spots. Click here to view "Scan" Description ------------------------------------ THE BRIEF 70% of us have hearts that arent as healthy as they could be. Thats why heart disease is the worlds biggest killer. The problem is that people take their hearts for granted, they usually dont think about them until its too late. Click here to view "Runner" Clemenger BBDO Melbourne's new Mercedes-Benz work.Description: --------------------------- The commercial was shot in two parts. The first, a 45 second mini movie. No logo. No branding. Just our story. We then made the intrigued viewer wait a few more ads before we played the 15 second follow up that showed the C-Class in all its moving glory, and the Mercedes logo. Click here to view "Thief" - part one Click here to view "Thief" - part two New from Ogilvy Shanghai/GuangzhouDescription ------------------------------------ Pearl River Draft Beer was the first draft beer produced in China. To ensure purity and prolonged freshness, it's produced in completely sealed conditions. This commercial was created to showcase this quality. Click here to view this spot DDB Stockholm's new El Macostillo
February 07, 2007 08:17 (Edited: February 17, 2023 04:19)
El Maco is now back in Sweden for the next six weeks. But what does the little Mexican do for the other 46 weeks a year? Click here to view this spot Click here to view this spot New McDonalds work from Sydney Film Co & Leo Burnett.Creative Commentary ------------------------------------ Kids tend to see things a little differently to the rest of us. A simple trip to McDonalds heads in a more magical direction. Click here to view this spot Inner Child spoof from BWM & SumoHere's the best & the rest of the weekend's Superbowl offerings. Firstly & bestly ... the Perlorian Brothers & Emerald Nuts - as featured on the main page. See the "Guest Comments" from the Perlorians as well. Click here to view Boogeyman Then there's This one from BBDO New York for FedEx: Click here to view "Not What it seems" Then there's this one for GM from Deutsch Los Angeles: Click here to view "Robot" ...and LatinWorks Marketing's work for Bud: Click here to view "Classroom" and thanks to AdAge / AdCritic you can see all of the Superbowl work here! CLICK. from the PR release .... Fallon UK & Saatchis UK Help Save Planet with Draws Adma Competition. Draw Pictures well-received script-writing competition from last summer has now culminated in its apex with the production of two polished, broadcast-worthy 30-second spots that encourage us to reduce carbon emissions. Click here to view "suicide" Click here to view "Sand" Description ------------------------------------ When you drink and drive, Actually you are testing the cars safety with your own life. Creative Commentary ------------------------------------ Weve been asked by Pernod Ricard to remind its drinkers to drink responsibly. So we show the consequences to people - that they will look like real dummies if they drive a vehicle drunk. We hope the chilling effect can stop people from testing the cars safety with their own life by drink driving. Click here to view this spot Ogilvy NZ's new Rebel sport workDescription ------------------------------------ TVC campaign to promote the Rebel Sport Super 14 in New Zealand Creative Commentary ------------------------------------ Lucky undies, rotating mouthguards, power breakfasts, family 'tabuas' and more. To communicate the idea that The Rebel Sport Super 14 has become a New Zealand ritual, this new spot shows a montage of personal rituals being practiced by iconic players of the series. Click here to view this spot GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
February 07, 2007 06:39 (Edited: February 17, 2023 04:19)
Vincent Raffray, Creative Director / Partner, tonic communications Dubai, will be this week's guest judge. Vincent will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: "Melting Moms" One or two tight little ads this week, with the number one spot going to theTruth.coms powerful melting moms. I also enjoyed Wangkanai Sugars rabid elephant and Contrapuntos simple Smart Car spot. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR "Duvet" Not very many good campaignable ideas this week, but I think that guys around the world would hate me if I didnt give Che Men's Magazine the top place. Its funny, the girl is hot and its a great merchandising idea. 10 points to Duval Guillaume. In second place Id go for Greenpeaces solid idea for a mural. As for the rest Mars - OK. Carlsberg - The if we made route feels a bit 90s. Aerial - Contrived. Eurostar - Sperm and eggs - need I say more. Click here to view this ad New Print WorkPart of a new print campaign that reinforces Fedex's position as the experts at delivering in China. Link ------------------------------------ Click here to view this ad New Print WorkNike's in-store poster campaign. (This one's been around for a while but it's only just turned up on the bestads desk.) Link ------------------------------------ Click here to view this ad EAT OUTNew Print WorkThe Shanghai Tennis Masters Cup involves the top eight players in the world. But not many people know how amazing top-level tennis can be. So we highlighted to them the kind of skill and talent that was on display. As part of the campaign, we used a Human Tennis Ball and a Trampoline Racket to demonstrate what a powerful serve was all about. Link ------------------------------------ Click here to view this ad New Print WorkStudent volunteers were asked to wear this shirt and placed artificial blood on their heads to dramatize an accident caused by not wearing a helmet. The campaign received a lot of feedback not only from the students and faculty staff. A PR was published on a leading Vietnamese and English newspaper. Link ------------------------------------ Click here to view this ad New Print WorkEveryone knows that men like women. And if you add women to things that guys like, well hotdamn! In other words, The Heartbreakers campaign is back. These print ads were running in Playboy so we wanted our lovely ladies to stand out from all the other beauties in the magazine. Illustration allowed us to have more fun with the idea. We wanted to be clear that these images were essentially a guys ultimate fantasy. We chose to illustrate a hot woman riding a gigantic bass, a sultry, seductive woman sitting on an oversized pair of sunglasses on a poker table, a hot Midwestern woman riding a giant horseshoe, and a sexy woman surfing on a remote control. We emphasized the wink in the ads by writing really clichéd, silly headlines to go with each image. We intended the illustrations to look like classic Americana t-shirt art in a nod to that great time in our history. Link ------------------------------------ Click here to view this ad SCALEXTRICSNew Print WorkThis campaign for the International Action Network on Small Arms highlights the shattering effect of gun deaths with the aim of reducing the possession of small arms. Link ------------------------------------ Click here to view this ad « First « Previous Next » Last » 3 of 4 |
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