Seen and notedNew from Exile films & MTVDescription ------------------------------------ Lotto is a game of chance with tiny small chances of winning lots of money. And still theres always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of mankind is based on positive thinking, on believing in your ability to change your life. The Evolution spot is a dramatization of this. The first monkey to have fallen from the tree must have been an optimist that was strongly objected to. The Lotto brand wants to support optimism, because YOU NEVER KNOW. Link ------------------------------------ Click here to view Evolution Link ------------------------------------ Click here to view "Houston 1958" The new Renault Clio campaign from Publicis LADO C, Spain:
March 05, 2007 16:58 (Edited: February 17, 2023 05:19)
The new Renault Clio campaign from Publicis LADO C, Spain: Description ------------------------------------ The connection between the songs and the moods. Link ------------------------------------ Click here to view "Whale" Link ------------------------------------ Click here to view "Petals" Link ------------------------------------ Click here to view "Beetle" Mastercard work from McCann Erickson, New YorkFrom McCann Erickson, New York: Creative Commentary ------------------------------------ MasterCard Worldwide Corporate Business to Business TV. MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted was for the ad to look Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling. Link ------------------------------------ Click here to view this spot New from Goodby Silverstein and PartnersDescription ------------------------------------ If you can talk to your kids about other serious topics, then have confidence you can talk to them about Drugs. Creative Commentary ------------------------------------ These feel real. They look a little dark. Very awkward and quiet for TV spots. This is the lighter of the three. A smile. Link ------------------------------------ Click here to view this spot New Print / outdoor / ambientCall for entries for Young Director Award 2007 Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientA print ad that demonstrates what a good motor oil does - it keeps the motor going on and on. A moving ad in a non-moving media. Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientA print & outdoor campaign for the TV show PRISON BREAK. An interactive labyrinth tattooed to a mans chest. An actual pen was attached to the posters so consumers could try to find their way through the labyrinth (= out of the prison). Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientHuman trafficking is the fastest growing criminal industry in the world. It's the most urgent human right issue today. With this campaign we wanted to awake people to think what's happening around them as well as activate them against human trafficking. Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientIn this ad, we introduce a famous artist who suffered from schizophrenic. We show what this work would have been like if an effective treatment had been available. Link ------------------------------------ Click here to view this ad Link ------------------------------------ Click here to view this ad JOIN THE CITY ROCK CLIMBERSIn order to attract CT city dwellers to the sport of climbing, we utilised local newpapers to comuincate that the City Rock Climbing Centre offers everything you need to become an expert climber. Click here to view this ad New Print / outdoor / ambientThis campaign fuels the division between opposing armies, GDI and NOD, in EAs Command & Conquer game. By playing the role of the two armies, the media landscape becomes the battleground to recruit players. As befits their establishment status, GDI embark upon a slick recruitment drive using traditional media channels (core PC gaming titles). The armys approach is a hard hitting, yet effective advertising campaign that dramatizes the effects the war against NOD is having on the civilian GDI population. In contrast the army of NOD use guerrilla tactics - small space media and outdoor for the underground recruitment of prospective players. Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientThe challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientNew Print / outdoor / ambientMasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling. Link ------------------------------------ Click here to view this ad « First « Previous Next » Last » 4 of 4 |
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