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Seen and noted

Guest comments for featured Sony Cybershot spot

 GUEST COMMENTS   UK    July 19, 2007 04:05 (Edited: February 17, 2023 04:19)
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A few words from John Allison, Fallon London.


When you peruse someone's i-tunes you can get a pretty good idea of who they are (for instance my creative partner Chris Bovill's collection has hundreds of different covers of "Its raining men" by the weather girls). Photos are the same, they define who you are, which is why Facebook and Flikr are so popular. "You are what you shoot." came from this truth. Stylewar shot the ads beautifully, as if the camera had some kind of "photohead" lens giving you a revealing insight into various people's collections.




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Guest comments for featured spot

 GUEST COMMENTS   EUROPE    July 19, 2007 03:54 (Edited: February 17, 2023 04:19)
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Guest comments from Poppe van Pelt, Founding Creative Partner of independent Amsterdam-based ad agency SELMORE:


For the viral campaign we were looking for a shooting location that oozed depression and really underlined the concept of the campaign that NationalJobBank.nl can rescue people from their dead-end jobs. We wanted this former Eastern European style of a gloomy office look and feel. And guess what? Instead of having to travel to Kiev or Albania, we found the perfect location in our own country. In this sad business park in Wormerveer, The Netherlands. Goes to show that boring office environments are a universal phenomenon that is not limited to a particular country or region. As the icing on the cake we found Polish director Miron Bilsky, whose interpretation best fitted with what we had in mind, while his totalitarian working approach got us 47 (!) shots in one day!

But the crucial element that really got this viral campaign going was the fact that you could send it to friends and colleagues with a personalized company name in a neon sign on top of the building in the opening shot; without any Eastern European censorship, by the way - so people could send funny or silly company names to each other, again underlining the fact that they needed to switch jobs.”


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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7743_SR_redings.jpg



... and the other spots are equally good!




Click here to view Help is on the way





https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7744_SR_office_plant.jpg



Click here to view Office plant


Guest comments for featured Yellow Pages spot

 GUEST COMMENTS   NEW ZEALAND    July 19, 2007 03:42 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7653_yellowpages_still.jpg

Guest comments from Rob Beamish & Hilary Badger, Saatchi & Saatchi, Auckland.

This was a weird shoot, since almost nothing you see in the ad actually existed. The hands, glasses, bottles, port-a-loo and tongs were all created in 3D at Animal Logic. A lot of the shots were actually made up of stills, which somehow came out the other end looking seamlessly integrated.

Mark Malloy and Animal spent ages working out the hands’ characters. We wanted the hands to be industrious and capable little workers. But within the group of hands, individuals also have their own personalities. One hand’s a bit dumb and walks up the driveway the wrong way stuck under a glass. Another hand is the leader, pointing out the way for all the rest. Every time you watch the ad, you notice more and more things that individual hands are doing. We were blown away by the level of detail Mark and Animal brought to the job.

The music, Bath Time in Clerkenwell, which came complete with toilet flushes, seemed perfect for the ad.


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Guest comments for featured ORANGE spot

 GUEST COMMENTS   UK    July 19, 2007 03:35 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7738_orange_gigs.jpg



Some background from Micah Walker, CD, Fallon london.


"Gigs and Tours" is one of five ads we made for the "Life, as you like it" campaign for Orange. Each ad has its own original song, sung by ordinary people, about the things in life they like, and is accompanied by a kind of personal, theatrical tribute to go along with the lyrics.

They were built and shot on location in South Africa, with a group of art directors and set artists working on each; a few as collaborations and others with independent artists in London and Cape Town. We did it that way so we could keep them individual and personalised, yet still working together as a set.

Ringan Ledwidge directed the entire campaign and Nick Foley Oats oversaw the talented collection of artists and set builders who helped us make the campaign a reality.

It was hell of a lot of hard work, but genuinely fun to make for all involved.


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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7739_Orange_tank.jpg


Another nice spot from the series ... "Pay as you go"


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GUEST JUDGE: BEST AD OF THE WEEK

 GUEST JUDGE /BEST AD OF THE WEEK   SOUTH AFRICA    July 19, 2007 03:29 (Edited: February 17, 2023 04:19)
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Kirk Gainsford, Creative Director of Lowe Bull, South Africa, is this week's guest judge. Kirk selects his bestad of the week from last week's featured TV & print /outdoor.







BEST AD OF THE WEEK - TV:
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TV

The big budget beautifully animated piece from coke or the simple well executed Hydro spot? The coke work is very entertaining, well crafted with amazing animation. But, I chose the Norwegian Hydro commercial for this week's best, it's charming. For entertainment value and surprise it was the more unexpected of the two.



VIEW THE SPOT



BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7530_CBG Dulux Cameleon UK 1600.jpg

PRINT

I think the best print this week is the chameleon ad for Dulux.
It is a little more engaging.



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New Nokia work from Grey London & Gorgeous/Park Pictures

 TV   UK    July 19, 2007 03:06 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/astronaut.jpg



Description
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Astronaut walking in striking urban futurescape get help from his Nokia navigation system to arrive at his surprising destination.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    July 18, 2007 08:59 (Edited: February 17, 2023 04:19)
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New print work for Drench water ... from CHI & Partners



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    July 18, 2007 08:57 (Edited: February 17, 2023 04:19)
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Stichting LaLuz recruits young professionals for ideal organizations. Their knowledge and experience can help ideal organizations and the good causes they fight for. The campaign aims at specific groups of professionals: computer experts, pr-specialists, lawyers and financial experts.


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Nice Shirt Films & the Social Club's new work for Swedish Rail

 TV   EUROPE    July 18, 2007 06:27 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/SJHeroes.jpg



Description
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Use the train, save energy....Yes, Heroes really was the track used!




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Beartrap ... from GPY&R Sydney, and @radicalmedia

 TV   AUSTRALIA    July 18, 2007 06:01 (Edited: February 17, 2023 04:19)
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Where's Paul when you need him??!!!



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Potato Hunting ... nice new spots from DDB Stockholm

 TV   EUROPE    July 18, 2007 05:44 (Edited: February 17, 2023 04:19)
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Description
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OLW know that to make the best crisps you need the best potatoes. Wherever they are, wherever they hide, the Potato hunters will stop at nothing to find the finest potatoes on the planet.



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Charming new Belgacom work from VVL BBDO, Belgium.

 TV   EUROPE    July 18, 2007 05:36 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/Belgacom.jpg



Description
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Amazing all you can do today.




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I'm Irresistible .... 4Creative, London

 TV   UK    July 18, 2007 05:16 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/irresistible.jpg


Description
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Festival goers, performers, workers and volunteers at Glastonbury 2007 raised the roof on climate change this weekend with over 70,000 new supporters signing up to the UK’s I Count campaign to stop climate chaos.

Soundtrack by Malakai, this film features many famous faces including T4's Alex Zane, Richard Coyle, Billy Elliot star Jamie Bell, actress Sophia Myles, Terra Naomi and cool new band The Metros




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From AMV BBDO & Gorgeous

 TV   UK    July 17, 2007 23:28 (Edited: February 17, 2023 04:19)
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Description
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Nicorette can help everyone quit smoking




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New from Saatchi & Satchi NZ & Exit Films

 TV   NEW ZEALAND    July 17, 2007 22:52 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7653_yellowpages_still.jpg


Description
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An industrious army of small black creatures lends a hand to someone with a lot of work to do.




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Lowe Mexico's new work for MTV's SWITCH global campaign

 TV   SOUTH AMERICA    July 17, 2007 22:26 (Edited: February 17, 2023 04:19)

WWF 'TIGER'

 TV   CHINA    July 17, 2007 22:15 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/tiger.jpg




From Ogilvy & Mather Beijing, a new spot for WWF ... "Tiger".




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New Anchor spot from CHI & Partners, and HLA

 TV   UK    July 17, 2007 22:03 (Edited: February 17, 2023 04:19)
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Nice subtle, feel-good stuff in this new TV commercial for Anchor butter, from CHI & partners, London & HLA.



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New Lexus spots from Caviar LA & Team One

 TV   USA    July 17, 2007 06:09 (Edited: February 17, 2023 04:19)
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Description
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This compelling campaign re-interprets the iconic relationship established between Lexus and the subtle yet powerful implications of a ball bearing. As a body of work, the films are an evocative choreography of movement and a technical demonstration of all aspects of performance. The perfect portrait : an elegant design defined by a symbiosis of power and control.

'Precision' demonstrates the engineered perfection of Lexus. A daring game, the movement of the ball bearing is entirely dependent on the precision handling of the Lexus IS 250.



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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7659_rw_ballbearing_pr.jpg

Description
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This compelling campaign re-interprets the iconic relationship established between Lexus and the subtle yet powerful implications of a ball bearing. As a body of work, the films are an evocative choreography of movement and a technical demonstration of all aspects of performance. The perfect portrait : an elegant design defined by a symbiosis of power and control.

'Ball Bearing' represents an alternate reality : the world in which the ball dropped. The IS 250 traverses a sea of 600,000 ball bearings. Shot in camera, the film illustrates the quality control and handling afforded by the Lexus AWD system.


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Untitled's Mark Gilbert & Lowe Roache Toronto - new Zoo work

 TV   CANADA    July 17, 2007 06:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7609_MG Toronto Zoo Leprechauns.jpg

Description
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Two Leprechauns recount their run in with a T-REX to promote Dinosaurs at the Toronto Zoo



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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7611_MG Toronto Zoo Mermaids.jpg



Description
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Two Mermaids talk tabloids about the Dinosaurs (Giant Dinosaurs at the Toronto Zoo!!!)



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Independent Selmore hires Head of New Business from 180

 LATEST NEWS    July 17, 2007 05:59 (Edited: February 17, 2023 04:19)
Independent Selmore hires Head of New Business from 180

Amsterdam, 16 July 2007 - Today independent creative agency Selmore in Amsterdam announces the hire of Rachel Booth who will be heading and developing the agency's international new business department in the role of New Business Director.

Rachel Booth, from the UK, comes from illustrious agency 180 Amsterdam where she ran the international new business department for more than 4 years. Rachel was responsible for all of 180's new business and marketing efforts and also worked closely with the management on many global pitches.

Rachel Booth: "I've heard nothing but brilliant things about Selmore, and as the agency grows and becomes more international it's a really exciting time to join. I am very much looking forward to helping them in their mission". Rachel adds: "Not to say that it wasn't a hard decision to leave 180, who are also in a terrific period of growth, I was lucky to be a part of that."

"We are very pleased to have Rachel on board" says Bas Korsten, Selmore's Creative Director and co-founder "This senior hire underlines Selmore's international ambitions. The experience Rachel brings is of incredible value to our agency. On top of that, she's a genuinely nice person."

###

Selmore Amsterdam is a fully independent, single-location, creative agency founded by 4 renowned Dutch creatives and a creative planner/MD in January 2005. The agency overlooks the city of Amsterdam from the 9th floor of the famous Amsterdam Post CS building. Today, Selmore's client roster includes: Coca-Cola Netherlands, Jumbo Supermarkets, Skoda, Unilever (Conimex Oriental Meal Solutions), Thomas Cook Travel, Vrij Uit holidays, Neckermann, Hachette Filipacchi Media, Fortis ASR Insurance, Sky Radio, Viva Magazine, Volkskrant (National newspaper), Nationalevacaturebank.nl (Jobsite), MTV Networks Germany. www.selmore.com


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    July 14, 2007 00:40 (Edited: February 17, 2023 04:19)
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Announce that Freddie Flintoff drives a Touareg.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    July 14, 2007 00:36 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7655_DSC00762.JPG

The air got cleaner on July 1st when the smoking ban was introduced in England.

However, Honda has been making our air cleaner for over thirty years, with the development of environmentally-friendly low-emission engines.

So this piece sought to hijack the publicity surrounding the ban and highlight the new Civic Hybrid from Honda – a car that massively reduces CO2 emissions.

Empty matchbooks were created and placed on pub bars in Central London two days before the ban was enforced.


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KIWI KLEENS

 AMBIENT TV   SINGAPORE    July 14, 2007 00:20 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7698_kiwikleen-mime.jpg



Guerilla advertising to promote the cleaning power and effectiveness of the Kiwi Kleen brand of glass cleaner in a fresh new way.


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    July 14, 2007 00:19 (Edited: February 17, 2023 04:19)
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    July 14, 2007 00:15 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7690_payatpump.jpg



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    July 14, 2007 00:10 (Edited: February 17, 2023 04:19)
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The council wanted people to drive into town (strange, I know) This ad appeared in the cars for sale classified section of the local papers to remind people you can always find a park in town.


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RAZR REVAMPS

 PRINT   CHINA    July 14, 2007 00:06 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7636_RAZR Perfect Guy.jpg

After two successful years of RAZR sales, the RAZR family needs some additional sustaining work to reinject interest into the series.


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SMART ADULT CONTENT

 PRINT   PHILIPPINES    July 14, 2007 00:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7635_Tissue.jpg


SMART Adult Content Services print ad in FHM that increased profit by 50% in a month.


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COOL SLIDER

 PRINT   CHINA    July 14, 2007 00:01 (Edited: February 17, 2023 04:19)
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A cool slider from Motorola needs some love and attention.


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TUNE WIRELESSLY

 PRINT   CHINA    July 14, 2007 00:00 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7633_Motorola Z6-1.jpg



Motorola Z6 allows its user to listen to tunes wirelessly through s9 bluetooth headphone.


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    July 13, 2007 23:57 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7632_Taxi back.jpg


Advertise the upcoming seminar with australian ad guru Jonathan Kneebone


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    July 13, 2007 23:47 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7614_Virgin tassie BB.jpg



Interesting answer to a retail brief promoting Virgin Blue flights to Tasmania.

(for those of you who are unaware of the region, you'd need to look at a map of australia & tasmania)


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Guest comments for the featured spot

 GUEST COMMENTS   UK    July 10, 2007 03:35 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/Motorola_Hakko.jpg


Some background from Fredrik Bond, director on the Motorola "Hakko" spot.


My Sonny London girl Helen Kenny called me up on a dark and stormy night. I was sitting in my small Knotting Hill flat reading THE PHANTOM. “I hope you’re sitting down,” she said. She slowly told me about the weird and perverse request from Motorola...black, tar like, killer cables attacking Hakko a naked, Finnish boy in his student apartment in Paris.

My first reaction was one of terror – as a few years earlier I had a traumatic experience dealing with a rubber baby running loose in an Eastern European hospital. Secondly, I had never heard of the black, flying, killer cables. Where do they live? What do they eat? But most importantly where would I find them? Many questions...so little time.

I got on the phone with the crazy and wild people from Ogilvy in Singapore. I asked them why they didn’t go with a director who has a death wish or an Eastern European film student.

They had heard of my rubber baby experience and were adamant that I do it for them. I was the chosen one.

As the days went by, each morning I lingered longer and longer in my bathtub - staring at my hair going down the drain. How would I go about this?

After extensive research we finally found a lead at The Mill in London. The company had previous experience in wrangling my rubber baby and other wickedly mean apparatuses. For a few weeks we went into The Mill’s hazardous, circus training camp with their bold and reckless wranglers and did many, many previsuals. There was a lot of blood, sweat and tears. The big team of wranglers put their heart and soul into taming the digital cables. One or two of the wranglers even disappeared in the dark basement at The Mill´s headquarters and was never found again. Bless them all.

The only service production company in the world that dared to take up on our challenge and partner with Sonny London on this quest was Monika Kristl in Prague. Just like us, she has a team of death defying, tattooed renegades at Dawson Productions who fear nothing.

My next, big, hard challenge was to get the right crew onboard. I needed a crew of gritty brigands full of piss and vinaeger – the kind of people that can withstand a melee of vicious, psychotic cables in a closed off environment – and for 4 days no less.

After 30 seconds of thinking, I decided to approach the most adventurous people I could think of. Ben Seresin, my DP, had just come off the PIRATES OF THE CARIBBEAN and flew in with his own Russian fighter plane. He arrived with fat, burning cigar smoldering in his mouth. Jeremy Hindle, my art director, stepped off a suspicious cargo boat straight from the dark and wicked streets of Toronto with his big white smile and famous belly. After extensive set drawings and numerous late nights, he and local AD, Onza, finally built an amazing set that would stand up to the black flying cables and planned nuclear explosion.

They built our set in Barrandov studios, next to the set of the new Narnia movie. We had a lot of great exchanges between the two crews and sets...they had their vicious lions and we had our black German cables. We had local Czech catering, they had posh L.A. catering…different, but both equally dangerous to deal with. Ben, with still puffing on the same stoagie, put a killer light on the set. A piano was placed on set and we were ready to let the cables in!

My production manager, Lara Baldwin, had arranged the cables to come in via Germany - the only country that would let the cables out on public roads. Five large German men pulled up with their armored trucks outside Barandov studio late on the night before the shoot. It was raining heavily.

My assistant David cocked his gun and told everybody to step back into the studio, behind the protection barriers, as the doors to the trucks opened. The Germans stepped into the dark womb of the trucks. Everyone fell silent in anticipation of the deadly, voracious cables.

As I watched the cables come out, I could see that they where rolled up in bundles and, to my surprise, I realized that the cables didn’t move very much...as a matter of fact...not a bit. Where were the killer cables? Ben pulled off his flying goggles. He huffed and threw his cigar to the ground .

For 4 long, loooooong days we all stood and watched the cables painstakingly placed in thousands of positions – every imaginable variation across every square inch of the set.

Hakko, our young Finnish exchange student was as patient as could be while intimately entangled with the black wires. We stood in our khaki action gear whilst sipping tea as the oxygen went low in the studio and most of the crew fell asleep around us.

Our quick thinking animator Hitesh from The Mill, noticed I was dozing off and was kind enough to keep my eyelids propped open with a pair of pine matchsticks. Reassuringly, he whispered, "Don’t worry Fatty Freddie,...Ill fix it in post.”



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New Virgin Mobile work from McKinney

 TV   USA    July 05, 2007 06:35 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7583_Virgin_Jacob.jpg



Description
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FIRST SPOTS FOR VIRGIN MOBILE BY MCKINNEY




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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7584_Virgin_Juan.jpg




Click here to view Juan










https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7585_Virgin_Kelli.jpg



Click here to view Kelli


Smith & Foulkes ... new work.

 TV   UK    July 05, 2007 00:38 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/platform.jpg

From the release ...

Directing duo Smith & Foulkes of Nexus Productions have just been invited to direct the title sequence for the debut PLATFORM International Animation Festival.
 
The mission of this first major US animation festival is to give artists from around the world a non-commercial forum that allows for their continued inspiration and growth. The festival’s six-day program includes premieres and retrospectives, rare screenings, guest speakers, exhibitions and workshops with leading artists.
 
The title sequence tells the story of a little white cubes epic journey to join the PLATFORM box party. The sequence was blocked out as 3D animation with camera moves and every frame of animation planned out. The moves were then taken on to the shoot to act as reference.

Smith & Foulkes used a Canon Digital SLR camera linked up to a laptop allowing them to capture frames and play them back checking the shots as they went along.  By shooting digitally Smith & Foulkes ended up with a much larger image size to work with when compared with the normal 35mm motion picture frame.  These frames were then taken into After Effects and Photoshop for a clean-up where people and rigs from shots were removed.  A final grade was then added in Flame.

Smith & Foulkes added, “Its not often you get the chance to do pretty much what the hell you like, so we took the opportunity to get our hands dirty – with pigeon muck mostly.  The PLATFORM Festival supports a very DIY aesthetic so we wanted to reflect this working within whatever physical constraints on set that were thrown at us, be it the vagaries of the British weather or whatever location we could beg for the day.  It was fun to find as many creative solutions as possible to get the footage, from integrated 3D for the ship to a nine-inch long toy truck suspended in the air.  That to us is what PLATFORM is about - using any technique, high end or handmade, to tell a story.”



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Guest comments for featured spot

 GUEST COMMENTS   AUSTRALIA    July 05, 2007 00:29 (Edited: February 17, 2023 04:19)
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Some background from the creatives Scott Glennon and Jason Ryan, JWT Melbourne.



Patrick Hughes, director of the Falcon Ute ad, loves blokes.

Not in a handlebar-moustache kind of way. He's just really into the dumb shit blokes do. Right from our first meeting he was able to bring a lot of that dumb shit to our ad.

We shot the spot in Ballarat. It's a regional hub a little over an hour out of Melbourne. When Patty spent a night in the town on a recce, he was woken up at 3am by the local lads doing 'circle-work' in their utes outside his hotel window.

We had found 'Utopia'.

Shutting down the city centre during the shoot, we made page two of the local daily newspaper. Slow news days are fairly common around Ballarat.

The art department kept astounding us. The world's biggest cardboard box. The beer suit. And Mr. Frothy. Just follow the pretty ,flashing lights to beer heaven.

Into post and Iloura created the valley of the tool shops; the kind of retail precinct sadly overlooked by narrow-minded civic planners.

Set to a sensational track courtesy of Phil Kenihan and our idyllic blokedom had finally become a reality.


... and from the director, Patrick Hughes:

My goal was to create a dreamland styled montage, one that would pay homage to all those wonderfully tacky 1950’s ideals of perfect suburban neighbourhoods and freshly manicured lawns but with one exception, our dreamland would be populated by beefy Aussie blokes, riding beefy Aussie utes…sweet.


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Guest comments for the featured spot

 GUEST COMMENTS   USA    July 05, 2007 00:24 (Edited: February 17, 2023 04:19)
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A few words from the creatives, Debbie Karnowsky, John Dolab, & Chip Kettering, Campbell-Ewald Los Angeles.



Well, let’s see.

Start with a simple, humble idea:
illustrate the physical and emotional disruption that one experiences in life after a car accident.

Collaborate with a brilliant director (Noam Murro at Biscuit Filmworks) and his wonderfully talented editor (Avi Oron at Bikini Edit).

Make absolutely certain that you don’t get in their way.

Sit back and enjoy the ride.

Yeah, that about sums it up.

Cheers.
John + Chip + Debbie


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GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   UK    July 05, 2007 00:18 (Edited: February 17, 2023 04:19)
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David Dao, Creative Director of Cunning London, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.







BEST AD OF THE WEEK - TV:
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TV
I got home just in time to review this week's ads with my daughter Nastassja, before putting her to bed. Apart from jumping up and down on the table and trying to sit on my PowerBook, she was pretty focused. Her favourite was the MTV donkey trying to save the planet (very funny). I quite liked the Amstel Light ad, which made me laugh and Nastassja clap.

However, the best of the bunch has to be Barnardo's - 'Never give up' because the message has clarity and the acting conviction. It's not about the swearing, it's about the subtext. Also, last week I came across the press ad in the Metro and I actually brought it into work and showed a few people because I thought it was so restrained and brilliantly simple. And yes I did text the number and it would be great if everyone reading this did too (Text BELIEVE to 84862).


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BEST AD OF THE WEEK - PRINT/ OUTDOOR
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PRINT
I must confess when I viewed this work Nastassja was getting a bit restless (it was way past her bedtime), which meant focusing on some print advertising was not really a priority. If an ad was going to get my attention it had better be fucking quick and be saying something worth listening to. Then I saw the Rock Trust ad about childhood memories.

This ad works on so many levels. Emotionally it's spot on. Visually it tells so many different stories and triggers so many different insights into a child's quality of life. For me however, the thing I like most about this ad is, intentionally or not, it says that sometimes a child's life, on the surface, can often seem perfectly normal and in many ways triumphant but in reality be utterly horrid. (Text ROCK to 84858 to donate £3).

I'm afraid Nastasja didn't think much of it though. She fell asleep. Contented. Alright for some.



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Nice work in a tough category - from BBH London

 TV   UK    July 04, 2007 23:24 (Edited: February 17, 2023 04:19)
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Persil "Ghost"

Description
------------------------------------
Client Brief: To follow up the excitement and awareness created around the European launch of new Small & Mighty



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