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Seen and noted

L'Odeur .... from Avion Film Productions

 TV   CANADA    July 04, 2007 22:55 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7533_lululemon.jpg



Description
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Ad for an edible fragrance. Prelude to Lululemon's dry workout wear.



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From The Darkroom @ Partizan & AKQA London.

 TV   UK    July 04, 2007 22:47 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7596_master_your.jpg



From The Darkroom @ Partizan & AKQA London.



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New from Revolver Film & Badjar Ogilvy

 TV   AUSTRALIA    July 04, 2007 20:08 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7588_BMW 3.jpg


Description
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This 45 second film begins with the new BMW 3 SERIES Touring, rocketing along the edge of the Earth’s atmosphere. We follow as panel work jettisons from the vehicle and gracefully floats into the atmosphere, as it remodels itself throughout the BMW 3 SERIES range, from the Touring to Sedan, to the Coupe then finally, the Convertible.



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From CHE Melbourne & Renegade

 TV   AUSTRALIA    July 04, 2007 20:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7541_ConnexforCancerDay.jpg


Description
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Once a year, Connex (a Melbourne train operator), donates part of its ticket sales to Peter Mac, a Cancer Centre seeking cures for cancers. To promote the day, we spelt out the message with the widely recognised Connex tickets. By using large numbers of people to add part of each letter, we could reflect the community-involvement of the campaign too.

Creative Commentary
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The idea was simple, but we knew the execution would be a challenge on a low budget. We’re thrilled that Richard and Julius from Renegade put so much into this project.



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From Sydney Film Co & Hakuhodo Japan.

 TV   JAPAN    July 04, 2007 09:47 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7558_Nissan.jpg


Japan's latest 'robot effort' for the new compact urban SUV. One of three ads where this man-operated 'Powered Suit' shows off in the way only a 3.5m chunk of metal can. Robot design by legendary anime creator, Shoji Kawamori (Macross, Patlabor).



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New work from The Campaign Palace Melbourne & the Sweet Shop

 TV   AUSTRALIA    July 04, 2007 08:56 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7535_DJ.jpg



Description
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If you're a bit sluggish and not feeling 100% Daily Juice gives you that body wake up you need to get you back on track

Creative Commentary
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We wanted a simple idea that clearly demonstrated how you can feel when you're not at your best. The idea of inflatable people was born from this. If you're feeling a bit flat Daily Juice will give you the boost you need.



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More Nike Plus from W+K Amsterdam

 TV   EUROPE    July 04, 2007 08:27 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7547_NIAP4751_30s_Paula_Still02.jpg




Description
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Paula Radcliffe returns from her first hiatus from running, with a slightly new outlook on the sport.


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From Exit Films & Whybin TBWA Melbourne

 TV   AUSTRALIA    July 04, 2007 08:18 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7573_10.jpg



Description
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Camp Quality are an organisation consisting of volunteers who spend time with children suffering from cancer, helping them forget their pain.



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    July 03, 2007 07:20 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7520_Cure.jpg


Connex Melbourne is donating $1 for every train ticket sold on July 26 to help raise funds for Peter MacCallum Cancer Centre.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    July 03, 2007 07:07 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7505_polly-coffe-strong-01.jpg



The campaign shows the silhouette of a mansion in the middle of the night, just one window with the lights on and the signature Premium Strong Coffee



Link
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Some background to featured film

 TV   EUROPE    July 03, 2007 05:29 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7567_CocaColaWorld.jpg




Description
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Wieden+Kennedy Amsterdam has made the five-minute long animated New World of Coca-Cola documentary.

W+K Amsterdam came up with the idea of taking the visitors into a behind-the-scenes animated 'documentary' about the Happiness Factory, where a film crew interviews the workers going about their business. For this film, real people working at Coca-Cola were interviewed and their responses placed in the mouth of the animated characters of the Happiness Factory.

The World of Coca-Cola is the number 1 indoor attraction in Atlanta and the number 2 corporate attraction in the world. Opened in 1990, World of Coca-Cola has averaged around 800,000 visitors per year since its conception. Aiming at going one step further and keeping up with the new generation of corporate attractions, the New World of Coca-Cola opened to visitors in April 2007. For this launch, Coke asked W+K Amsterdam to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke Side of Life: the New World of Coca-Cola documentary



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From PRODIGY & GPY&R Melbourne

 TV   AUSTRALIA    July 03, 2007 00:03 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7565_screenshot_19.jpg



Description
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Set under the big angry ball in the sky, otherwise known as the Australian sun, the spot presents the brighter side of fast cricket pitches, dry creek beds and scorched lawns.

In keeping with the brand's iconic status, the spot has a cinematic feel and features aussie blokes making the best of it in Australia's 12 month summer.

Shot in a way that likens the Australian landscape to a flaming barbecue, icy stubbies of VB Midstrength developed by VB's resident scientists (a chimp and his sexy sidekick) are a welcome site for parched viewers.

Creative Commentary
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"Of course it was the community service aspect that really excited me," says Bullock of Prodigy. "If there's anything I can do to alleviate thirst in Australia, I'm only too happy to help."



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New work from PRODIGY & DDB Sydney

 TV   AUSTRALIA    July 03, 2007 00:00 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7566_screenshot_01.jpg



Description
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The spot features Solano Island’s smooth talking Minister for Pleasure taking the audience on a fun tour of a tropical paradise where the key trade is Solano confectionary and the locals are content and forever happy.

Layered with offbeat and outlandish humour, “Solano Island” combines a strong visual and musical performance to entice people to visit the island. On Solano Island, the water is bluer than blue, the sun always shines and attractive locals wearing only a loincloth and satisfied smile will gladly give each other five hour massages.


Creative Commentary
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“Resources for shooting the spot were scarce as we were the first and last film crew to ever be allowed on the island but the Solanese people were just too good to be true and made the process an absolute pleasure,” says Bullock of Prodigy. “If I could live on any tropical island filled with ridiculously good looking natives and an endless supply of lollies it would definitely be Solano Island.”



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