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Seen and noted

New Skittles website.

 LATEST ONLINE   USA    August 09, 2007 09:07 (Edited: February 17, 2023 05:19)

More of the BBDO NY Guinness work

 TV   USA    August 09, 2007 08:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7969_ninja.jpg



Guinness "Ninjas".


Link
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Click here to view this spot


New Barclays spot from MJZ

 TV   USA    August 09, 2007 08:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7968_barclays.jpg





Link
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Click here to view this spot


More of the JEEP work from Cutwater

 TV   USA    August 09, 2007 08:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7967_Jeep_Fun.jpg



Following on from the JEEP spot on the main page ...


Link
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Click here to view this spot


Here’s the latest from Biscuit director Russ Lamoureux and vfx

 TV   USA    August 09, 2007 08:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7966_roadkill.jpg



Description
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“Roadkill” is part of a major campaign initiated by Almighty for the NB Zip technology. It was made in conjunction with the site http://www.nbzip.com/
Developed by Almighty, New Balance’s Digital and Non-Traditional Agency of Record, the campaign focuses on the ‘Positive Energy’ of the NB ZIP™  shoes, playing on an ‘Energy In, Energy Out’ message.


Link
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Click here to view this spot


"Peel Out" .. New Subaru spot from Plum Productions & DDB NY

 TV   USA    August 09, 2007 07:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7947_Subaru_Peel Out.jpg



Description
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paper dolls and editorials come to life



Link
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Click here to view this spot


GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   HONG KONG    August 09, 2007 07:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Patrick_Tom_sm.jpg





Patrick Tom, Creative Director, Eight Partnership, Hong Kong will be this week's guest judge. Patrick will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.







BEST AD OF THE WEEK - TV:
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7893_arnet.jpg

TV

There were a lot of brilliantly produced spots this week, but I'd have to say my favourite was the one that cost the least to produce (at least 1/100th less than the others). The Arnet spot is an absolutely absurd idea right down to the first-time-iMovie-user-generated execution. It gave me a pretty good chuckle. And how can you not like Irene Cara?



Click here to view this spot



BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jul/tn_7863_board JT blogs.jpg



PRINT

My vote for best print this week would definitely go to the Jornal Da Tarde Classified work. Itâs brilliant. So incredibly simple and engaging. It was an excellent idea to take what would normally be a pretty mundane and stale execution in print/online out into the ambient space, so I hope that's where it stayed. Well done.





Click here to view this ad




New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    August 09, 2007 02:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Aug/tn_7942_ANOLON_SILVER BEET.jpg



Meyer Cookware has launched a new campaign to raise the profile of its premium cookware brand Anolon. The print campaign, created by The Surgery, targets those who love to cook with the key message that Anolon is for 'those in the know,' tapping into the insight that people who enjoy their time spent in the kitchen share an unique knowledge and understanding about cooking. The campaign will run in key women's, food and lifestyle titles from July, with media handled by OMD.

Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    August 09, 2007 02:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Aug/tn_7952_vampen_e_min2400x3000_300dpi.jpg



Lamp ... or vase?



Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    August 09, 2007 02:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Aug/tn_7957_MIC-Beading.jpg



The campaign is set in the imaginary world that exists within the creativity of a crafter. It seeks to connect emotionally with crafters via the poem, while stimulating and inspiring them visually through the world that's been crafted on the page. It positions Michaels as the store that truly understands crafters and their needs.



Link
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Click here to view this ad


LIVITA POLE VAULT

 PRINT   MALAYSIA    August 09, 2007 01:59 (Edited: February 17, 2023 05:19)

PLUG INTO WOMEN'S RIGHT

 PRINT   MALAYSIA    August 09, 2007 01:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Aug/tn_7960_plug.jpg

OBJECTIVE: TO CREATE AWARENESS OF WOMEN'S RIGHTS AND THE ABUSES COMMITTED AGAINST THEM AND THE NEED TO HELP VICTIMS OF ABUSE.

Click here to view this ad


If you're a creative, this is WELL WORTH A LOOK!

 LATEST NEWS   AUSTRALIA    August 08, 2007 23:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Aug/SuperVirals_logo_sml.jpg


This just came in from SuperVirals.com & it looks like a very interesting idea! It takes advantage of the user content phenomena, but with decent content drawn from YOU good people out there. So ... read on:



SuperVirals now live!

Get rewarded for your ideas at www.supervirals.com

SuperVirals is a new website where top brands throw down the gauntlet for you to create cut-through content.

It's where great ideas see the light of day. No approval committees. No research groups. No crazy deadlines. Just simple one-sentence briefs ...

Upload your video, image or audio ideas and, as they get shared across the web, the SuperVirals scoring system decides the winner.

Currently up for grabs is AUD $3,000 in cash and over AUD $6,000 of cool mambo gear, shipped to wherever you are in the world. An aerobatics flight and a skydiving trip are also yours to be won.

Check out www.supervirals.com now.



Here's a couple of examples. Also, well worth a look:

https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Jun/7494_PaperPlane.jpg



Click here to view Plane Crash Investigation











https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Jun/7493_Graphiti.jpg




Click here to view Graphiti Artist


From O&M Mumbai

 TV   INDIA    August 06, 2007 09:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/the bird.jpg



Description
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A boy sets a bird free.



Link
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Click here to view this spot


From Campbell-Ewald/LA

 WORTH A LOOK   USA    August 06, 2007 08:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7935_headwind.jpg


We featured one of this series a little while back, but the others are well worth a look as well.


Description
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Relaunch HelpPoint service - one call and Farmers will take care of the problems caused by an accident or loss.

Creative Commentary
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Many thanks to Noam Murro, Shaun, Jay, Avi, Nerissa, Nick, and Simon.

Link
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Click here to view this spot


From Campbell-Ewald/LA

 WORTH A LOOK   USA    August 06, 2007 08:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7936_morningritual.jpg


We featured one of this series a little while back, but the others are well worth a look as well.


Description
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Relaunch HelpPoint - one call to Farmers will take care of problems caused by an accident or loss.

Creative Commentary
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Many thanks to Noam, Shaun, Jay, Avi, Nerissa, Nick and Simon.

Link
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Click here to view this spot


WINNIE THE WHO?

 PRINT   SOUTH AFRICA    August 06, 2007 06:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Aug/tn_7929_CL2003-6_0021490.jpg

Brief: To come up with print ad that talks to the general public, to donate old kids book for unprivileged schools. The Jupiter Drawing Room, South Africa, delivered.

VIEW THE AD


New Shreddies spot from Ogilvy Toronto

 TV   CANADA    August 02, 2007 09:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7847_shreddies-15-02.jpg



Description
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The Brief: Make people think of Shreddies again.

Creative Commentary
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Shreddies are a Canadian cereal that look like little brown squares. Which is pretty much how people were thinking of Shreddies: brown and boring. So we reinvented the product to get people to look again. The campaign has 2 TV spots, a print campaign, a promotion, we even redesigned the packaging.

See the rest of the campaign here:
http://meanwhile.wordpress.com/2007/07/12/diamond-shreddies/

Link
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Click here to view this spot


Guest comments for featured spot

 GUEST COMMENTS   UK    August 02, 2007 04:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jul/7905_smirnoff.jpg


Comments from the Creatives, Rob Spicer and Adam Griffin, JWT London:

Rarely do you get the chance to work on such a big production and work with some of the most talented people in the industry. But when you do, it allows you to focus on what’s really important – making sure the vision you had in your head makes its way onto the screen.

More info on the ad:

This ad sees the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years. All kinds of objects are thrust up from the depths of the ocean and thrown ashore, purifying the sea sea.


Link
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Click here to view this spot


New SPEC spot from Tony mcneal

 TV   USA    August 02, 2007 03:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Aug/7913_hallway.jpg



Description
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Levi's are just as worthy.



Link
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Click here to view this spot




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