Seen and notedHOW CHEAP CAN YOU GO?
TV
September 26, 2007 08:19 (Edited: February 17, 2023 05:19)
In this spot via DDB Chicago, two office workers compare how cheap their clothes, shoes, ties and haircuts are, eventually interrupted by a female staffer who tells them about the McDonald's Dollar Menu. VIEW THE SPOT NATURAL BORN HITTERS AT THE CRICKET TWENTY 20 WORLD CHAMPIONSHIPStandard Bank is sponsoring the South African Cricket Team during the inaugural Twenty 20 World Championship. TBWAHunt Lascaris created the line âNatural born hittersâ and calls on all South Africans to âGet behind our teamâ. To bring the concept onto a billboard, they placed a smoke machine between the bat and the ball. When the smoke machine goes off, it gives the illusion that the ball has been hit with so much power, it is smoking. VIEW THE AD 180'S WORLD CUP VIRAL FOR ADIDASHopefully this piece shows that Dan Carter, the All Blacks, and adidas believe that if you work hard enough, believe in yourself and have others believe in you then anything is achievable. Itâs not impossible to start by playing in the back garden and end up at the World Cup. And who knows, maybe even winning it? Says copywriter, Nick Marzano: âWhilst shooting the Dan Carter sequence in Southbridge, Danâs parents invited us to their house a couple of streets away from the ground to have some lemonade and check out the posts and field his Dad had built for Dan to practice on when he was a boy. Because the main crew needed to go on and shoot Richie McCaw in Kurow, Stuart and I decided that we would split up and I should take a couple of the cameramen from Documentary crew and shoot Dan showing us around. We shot the whole spot in 30 minutes, it was totally unscripted apart form a couple of scribbles on a scrap of paper, just Dan and his Dad at home in the backyard, having a kick around, a good laugh and talking about old timesâ VIEW THE SPOT LONG LASTING STABILO HIGHLIGHTERSTo capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps â non-stop from morning to night. VIEW THE AD The Dairy Farmers of Canada are using short tvcs in their new push that has just gone to air. In total there will be 50 spots in the campaign â all created by Head Gear Animation for Due North Communications, Toronto. The Campaign runs to Christmas and as each spot is completed, it begins airing. The agency requested that they be made odd, quirky yet also rich. The concept is to have a different look for each spot, which was a wonderful opportunity for Head Gear as they got to pull out all the animation stops. The campaign draws on the full range of animation styles including stop motion, claymation, cel, 2D, and collage, VIEW THE COMPILATION EMBRACE YOUR CURVESA new campaign from Saatchi & Saatchi New Zealand to encourage larger-breasted women to embrace, rather than conceal, their curves. Until recently, women with C-J cups had little choice but functional, beige bras designed for older women. Fayreform is changing this with supportive, sexy bras. VIEW THE AD ELLE OF AN INTERACTIVE STORE CONCEPTFun stuff for New York Fashion Week 2007. Passers by activated film clips for Drummergirl, Bombergirl, Jokergirl, Tubagirl and Bubblegirl etc, created by The Glue Society (already featured on bestads). Human Locator is an interactive visual system developed by Freeset and designed expressly for advertising. Drawing on cutting edge computer visualization techniques to track full body movement in real time, it allows consumers to actively participate in and interact with advertising. At the same time the system provides advertisers with measurable viewer data. Human Locator brings the interactivity of the Internet to real-world environments. Client: Elle MacPherson Intimates Agencies: MindShare/Destination Media Group Media partner: Inwindow Outdoor Technology: Human Locator (www.freeset.com/locator/) Film clips: The Glue Society via @radical.media Video Edited By: Paul Jacob Bashour MECHANICS: GIVE UP YOUR DAY JOBEuro RSCG, Buenos Aires has created a series of print ads for Honda that highlight the car's mechanical superiority. VIEW THE 'MASSEUR' AD VIEW THE 'ORIGAMI' AD VIEW THE 'CHEF' AD GREAT BALLS OF CABLES
PRINT
September 25, 2007 14:52 (Edited: February 17, 2023 05:19)
Businesses all over the world are throwing out their cables in favor of IBM BladeCenter. Out With Cables. In With Blades. A new print series out of Ogilvy, New York. VIEW AD ONE VIEW AD TWO VIEW AD THREE To highlight the 11% alcohol content of EKU 28 â one of the strongest beers in the world â this campaign from Grey in Hong Kong warns drinkers about the potential dangers of going overboard. VIEW THE URINAL SPOT VIEW THE VOMIT SPOT VIEW THE COW SPOT VIEW THE STOOL SPOT LET'S KEEP ON DREAMING OF A BETTER WORLDBROADBAND NOW AVAILABLE HEREAmbient from Chi & Partners London that lets people know that the Carphone Warehouse now does broadband. VIEW THE AD VIEW A CLOSEUP VIEW A SECOND CLOSEUP THE LOST WORLD IS RIGHT BEHIND YOUGrey Hong Kong also applied an ambient idea for another film on Star Movies. For The Lost World stickers were stuck on the side mirrors of cars, creating the illusion of a real T-Rex charging towards the car to devour the occupants. VIEW THE AD CATCH ME IF YOU CANTo promote the forthcoming attraction on Star Movies â and to capture the essence of the movie, Catch Me If You Can â Grey Hong Kong placed life-sized visuals of Leonardo DiCaprio and Tom Hanks on different panels of a revolving door. As the door turns, you get the visual simulation of Hanks desperately trying to catch hold of a fleeing DiCaprio, but never succeeding. VIEW THE AD WALES SLAUGHTER JAPAN (FOR A CHANGE)Shortly after the Welsh Rugby team slaughtered Japan 72-18 in the Rugby World Cup, this ad for International Fund for Animal Welfare, created by JWT Sydney, appeared in Sports media across Australia. VIEW THE AD SANDISK AMBIENT GETS NOTICEDLibraries and DVD rental shops were used by JWT Bangkok to illustrate the huge capacity of the SanDisk Thumb Drives. VIEW THE LIBRARY AMBIENT VIEW THE DVD AMBIENT Punters hallucinate after an HP experience, in this series of spots directed by Jim Jenkins via O Positive Films, New York for agency Goodby Siverstein & Partners, San Francisco. VIEW THE 'TREEFROG' SPOT VIEW THE 'PARROTS' SPOT VIEW THE 'FISHES' SPOT McCann, San Francisco has launched the Xbox game Halo 3 with a dark and moody commercial directed by Rupert Sanders via MJZ, Los Angeles. VIEW THE SPOT ORANGE INSIDE OUTThe outside comes indoors in this surreal spot for Orange via agency Vitruvio Leo Burnett, Madrid. VIEW THE SPOT Cutwater, San Francisco has put to air a spot for Motorola's RAZR2, directed by Michel Gondry via Partizan, Los Angeles. VIEW THE SPOT Clemmow Hornby Inge and Partners, London has put to air a beautifully crafted commercial for Lexus, focusing on the car's green credentials, directed by Adam Berg via Stink, London. VIEW THE SPOT HOME IS THE MOST IMPORTANT PLACE IN THE WORLDRobert/Boisen & Like-Minded, Copenhagen has put to air a filmic spot for Ikea, directed by Martin de Thurah via Bacon, Copenhagen, with the idea that home is the most important place in the world. VIEW THE SPOT FIND SOMEONE LOST IN A WARLowe in Singapore has created a print campaign to raise awareness of the Commonwealth War Graves Commission's online find a relative facility. VIEW THE 'ARNHEM' AD VIEW THE 'GALLIPOLI' AD VIEW THE 'SINGAPORE' AD Miles Calcraft Briginshaw Duffy, London has aired a disturbing anti-gun spot on behalf of the Metropolitan Police, directed by Ben Dawkins via Stink, London. TRIDENT is targeting 13 to 19 year olds in a bid to dissuade them from becoming the gunmen of the future. The campaign features radio and TV ads produced from real prisoners' views to bring the message home: "Don't blow your life away". VIEW THE SPOT Lowe London has put to air its latest epic, 'La Bouteille', for Stella Artois, directed by Martin Krejci via Stink, London. A bottle of beer has never been this elusive. VIEW THE SPOT Fight boredom campaign for entertainment.ie, the irish online listing web site, via Cawley Nea TBWA. A simple campaign to point out that boredom is indeed a very bad thing. VIEW THE 'SHAVE' SPOT VIEW THE 'DUST' SPOT VIEW THE 'BANDS' POSTER VIEW THE 'GLOVE' POSTER STRAWBERRY ALARM CLOCK BARES ALLThere are better ways to wake up. A new viral spot for FM104's morning show, Strawberry Alarm Clock via Irish agency, Bonfire. VIEW THE SPOT WHY BREAST RESEARCH IS SAFER ONLINEShort video promoting a new online bra-fitting service at Zafu.com, directed by David Munro @ Kontent Films, San Francisco. VIEW THE SPOT A new brand campaign for seek.com.au, Australia's number 1 job site, via agency Leo Burnett, Melbourne. Says the creative team: "We humans are always seeking something better. A faster lane in traffic, the closest car park, more money. What an insight for Seek to own." VIEW THE SPOT In this new campaign for BBVA Banco Francés personal loans, via Euro RSCG Buenos Aires, near death experiences provide the impetus to get that loan today. VIEW THE 'RALLY' SPOT VIEW THE 'SPEEDBOAT' SPOT VIEW THE 'SHARK' SPOT AN INTELLIGENT MODEL: IS THERE SUCH A THING?An unusual conversation about quantum physics draws a contrast between "intelligent" catwalk models and the latest model of Ricoh printers, in this spot directed by Marc Furmie via Filmgraphics for agency Love Communications, Sydney. VIEW THE SPOT MOTHER INKS LONDONMother's latest campaign from Discovery channel - promoting their new series on London Ink. The tattoos on the sculptures have been designed by Louis Malloy, the star of the show. He is the Beckhamâs tattooist. They are also giving away three different tattoos in the Observer on Sunday 23 September. They were each designed by the three other stars of the show: Dan Gold, Phil Kyle and Nikole Lowe. All of the tattoos are based on combining classic tattoo iconography with London imagery and are based around the idea âLondonâs Getting Ink.â Mother will be âclean stencillingâ city sidewalks next week while the sculptures are up. So the city itself will be getting tattooed. The swimmer is 35-feet long and will be in Potterâs Field at Tower Bridge from Sept 18-23 and will then be moved to Greenwich Park. His tattoo is a classic Japanese Carp shown on a bed of chips and newspaper with a Japanese wave-style splash of vinegar on top. The girl is 18-feet long and will be sticking her head into a normal-sized photo booth. She will be in Victoria Station for two weeks starting Sept 20. Her tattoo is a âglorious pigeon,â which is a stylized pigeon done up like a classic âwar eagleâ tattoo, complete with tattered feathers and a gimpy foot. VIEW SWIMMER VIEW SWIMMER (CLOSE-UP) VIEW GIRL VIEW GIRL (CLOSE-UP) The brief was to create awareness of XM radio in cottage country where there is only one radio station - 'The Moose FM'. Says GJP CD Gerald Flach: "People have only ever known this one station so it will proove to be hard to crack into this market. So we made the moose vengeful and angry." VIEW THE AD RUGBY IN THE CAPITAL OF LOVEBDDP&Fils, Paris has created an outdoor poster to promote capitalise on the Rugby World Cup. If you don't get the idea here is what the agency has to say! : "Le Comité Régional du Tourisme d'Ile-de-France souhaite donner l'envie aux londoniens de visiter "The Capital of love" en faisant une représentation décalée de l'évènement de la coupe du monde et du monde la mode parisienne..." VIEW THE AD THERE'S NOTHING LIKE A BOY'S NIGHTCheeky stings to promote boy's night on a local TV station in Ireland. VIEW THE 'LESBIAN' SPOT VIEW THE 'TOP' SPOT VIEW THE 'GAS' SPOT « First « Previous Next » Last » 2 of 5 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |