Seen and notedMEMORY ERASERThe idea for this banner ad was to have the consumer feel how Alzheimer's disease can affect you, erasing information you possess, whether you want it to or not. Grupo Gallegos, Long Beach invited the audience to learn more about the disease. VIEW DETAILS Grey Milano campaign that asks if you get pleasure from discovering information about crime stories Detective Magazine is for you. VIEW THE 'GARDEN' AD VIEW THE 'LIBRARY' AD Children recount what they want to be when they grow up in this spot by DDB Paris for Greenpeace. VIEW THE SPOT VIEW THE SPOT (LOW-RES) GET A REAL CARStrawberry Frog Amsterdam and Czar's Lieven Van Baelen with a call for motorists who want a real car. VIEW THE SPOT Many people suffer all kinds of emotional stress in their everyday lives but have no one to turn to to get the help they need, so Lifeline has made the 24th of July a day to 'Stress Down' in return for making a financial donation to help keep their help line running. VIEW THE SPOT Andiamo is a Mediterranean restaurant in Brisbane, Australia. This ad appeared on a backlit sign. The film from the backlit extended through to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect. VIEW THE POSTER BLOOD ON THE STREETSSaatchi & Saatchi New Zealand covered a busy Auckland street in gore to promote TV2's screening of Kill Bill, one of the bloodiest movies ever made. VIEW THE BILLBOARD Cerebos Australia has launched a new campaign for Riva instant coffee. The film, developed by Sydney agency colman rasic carrasco launches this week in high rating programs and is squarely targeted at attracting a younger coffee drinker. Cerebos are currently the third player in an instant coffee category dominated by Nestleâs Nescafe and Douwe Egbertâs Moccona brands, which together hold over 80% of the category between them. The film was directed by Nathan Price and produced by New Zealand based production company Capital City Films, and shot on location in Auckland. VIEW THE SPOT Three Drunk Monkeys, Sydney have created the first advertising campaign to air on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, a new ABC Television Series produced by Andrew Dentonâs Zapruderâs Other Films. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format hosted by Will Anderson. The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty. The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising. The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category. The scenes from all ads will also be available on The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at www.abc.net.au. A final phase of the campaign, exposing advertising tricks of the trade, will then be released a week before the series commences. The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer. VIEW THE 'GRUEN BANK STAGE 1' SPOT VIEW THE 'GRUEN BANK STAGE 2' SPOT VIEW THE 'GRUEN BANK STAGE 3' SPOT VIEW THE 'GRUEN BEER STAGE 1' SPOT VIEW THE 'GRUEN BEER STAGE 2' SPOT VIEW THE 'GRUEN BEER STAGE 3' SPOT VIEW THE 'GRUEN CREAM STAGE 1' SPOT VIEW THE 'GRUEN CREAM STAGE 2' SPOT VIEW THE 'GRUEN CREAM STAGE 3' SPOT STIHL GOINGEuroRSCG Sao Paulo has created a unique print campaign printed with fluorescent ink, which glows in the dark. With the lights on, you see one image. When the lights are off, a new, disturbing, image will appear. VIEW THE 'ANNIE' AD VIEW THE 'EMILY' AD VIEW THE 'PETER' AD The objective of this campaign via DDB Sydney is to raise both awareness and funds for Sydney Childrenâs Hospital Randwick, a dedicated childrenâs hospital, committed to the holistic care and well being of extremely sick kids, often needing complex specialist care. Narrated by actress Miranda Otto this spot tells the tale of Mary the Braveheart and her extraordinary battle with heart disease. Sir John and his brave knights, representing Sydney Childrenâs Hospital's doctors and nurses, come to Maryâs aid. Demonstrating the lengths they go to, to help children live happily ever after. VIEW THE SPOT THIS SHOULDN'T BE HERETo fight pedophilia by encouraging people to report it, Lew LaraTBWA Brasil placed childrenâs pieces of underwear among adultâs ones in the underwear departments of stores. VIEW THE AMBIENT Act now for the future is a Government website offering tips on sustainable living for the future of the planet. The Brief to Marketforce, Perth was to come up with an inexpensive outdoor campaign that gives people hope by encouraging small changes to their lifestyle that make a big difference in maintaining the natural beauty of the planet. VIEW THE FIRST BILLBOARD VIEW THE SECOND BILLBOARD VIEW THE THIRD BILLBOARD Forsman & Bodenfors and Social Club Sweden show that true individualists now are able to now design their own car according to their personal style. VIEW THE SPOT CHEW ON THISIn this idea for the Cancer Patients Association, via VGC, Mumbai, a free Cancer Sachet was given away with every packet of chewing tobacco to heighten awareness of oral cancer. The sachets were fake and contained 'cancer crabs' instead of tobacco. VIEW THE IDEA To dramatize the fact you always get the lowest price at Carrefour, O&M Malaysia took the typical supermarket price offer ad and made it even more cluttered. The ad is packed to the brim with products and oozing with bright red flashers. After all, with its âlowest price guaranteedâ policy, every price in Carrefour is worth shouting. VIEW THE POSTER HANGMAN COOKIEGrey Hong Kong also used a cookie giveaway to commemorate International Human Rights Day which emphasizes the UN resolution on abolishing the death penalty. A rope is used to hang the man in the biscuit pack. People who donate money to Amnesty International can purchase this at the exhibition, and then untie the rope to save the man from hanging. A small booklet attached lightheartedly suggests other uses of rope. VIEW THE IDEA THE KEY TO PRISONPlaying off a common way to duplicate keys in prison, Colenso BBDO Auckland embedded a key imprint and the showâs details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden. VIEW THE IDEA BANISH THE DEATH PENALTY WITH A GUNSHOTTo commemorate International Human Rights Day which emphasizes the UN resolution on abolishing the death penalty Grey Hong Kong used ambient in a street carnival in HK. A prisoner with a gunshot is put up as poster in the street to attract the attention. People can show their support to the UN resolution on abolishing the death penalty by taking the gunshot away from the prisoner, thus freeing him from death. Each gunshot is a sticker featuring the Amnesty website, where people can show further support to the resolution. VIEW THE IDEA Mailplus wanted to position their pick up and delivery service as second to none when it comes to reliability and efficiency. DDB Sydney created a campaign-able idea where anything other than perfect service would have fatal consequences. The TV shows a Mailplus courier delivering a mattress to a falling sky diver whose parachute hasnât opened. The mattress arrives just in time along with the line âRight place. Right time. Every timeâ demonstrating the exemplary service only Mailplus can deliver. VIEW THE SPOT TIRED OF BORING RADIO ADS?ImpactBBDO, Abu Dhabi were tasked with launching BKP's flash new studio in Abu Dhabi. PLAY THE 'TWO TARTS' SPOT PLAY THE 'CONFESSIONAL' SPOT TAP THE RATNew campaign from TBWAChiat Day New York and Tool of North America that shows the extra lengths that hotels go to to make sure they get a good review on Hotels.Com VIEW THE 'BUBBLE BATH' SPOT VIEW THE 'TAN' SPOT VIEW THE 'CAR' SPOT NIELSEN ENDORSES RUIZ NICOLI LINEASSpanish ad agency Ruiz Nicoli Lineas relaunches in Spain and to the European market. VIEW THE FIRST SPOT VIEW THE SECOND SPOT A new ad for âTouch of Fruitâ created by Chemistry Ireland. "We were aided and abetted by a geological photographer, the herculean efforts of our retoucher, Ray, and our secondary school geography teachers," said art director Nicole Sykes. VIEW THE POSTER Imagine an Oscar Awards' Night. A woman makes her winner's speech. She thanks everyone who made her award possible... but, with the help of a Motorola camera-phone, every single one of these jobs has been done by her. PLAY THE SPOT New Surfrider Foundation work from Y&R Paris. VIEW THE 'EEL' AD VIEW THE 'LOBSTER' AD VIEW THE 'OCTOPUS' AD VIEW THE 'SEA HORSE' AD Saatchi & Saatchi Toronto created a parody of well-known musicals in order to broaden the appeal of Evil Dead the musical. The campaign has generated a great deal of consumer intrigue and social dialogue. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Leo Burnett, Sydney reinforces Heineken's credentials as a completely Natural premium beer. VIEW THE SPOT THERE'S A HOLE IN MY BELLYNet#work BBDO, Johannesburg were briefed to create TV commercial positioning Fritos crisps as the in between snack, to fill up on the run. Ever been so hungry it felt like you had a hole right through you? If you're in advertising you probably feel like that right now. When hunger strikes, you need to get something in your belly. VIEW THE SPOT MAKE MUM PROUDNet#Work BBDO, Johannesburg were briefed to develop an integrated campaign for The Loerie Awards 2008, South Africa's largest annual advertising awards show. Why do people want to win awards so badly? Is it the money? Is it the fame? Or is it simply to make our mums proud of us? VIEW THE 'POO' SPOT VIEW THE 'SOCCER' SPOT VIEW THE 'CONCERT' SPOT WHEN IT COMES TO THE CRUNCHIn this spot for Steers via Kim James, Johannesburg, a friend confronts his mate about his mate's sleepwalking problem. But because the Nachoburger is so crunchy, the mate doesn't hear the important bits. VIEW THE SPOT It's a colour explosion for Havaianas from AlmapBBDO, São Paulo. VIEW THE 'HIPPIES' AD VIEW THE 'SEMI-NAKED' AD VIEW THE 'RAINBOW' AD VIEW THE 'COLOR' AD VIEW THE 'THERAPY' AD VIEW THE 'HAPPIER WORLD' AD Bicoastal Epoch Films director Matt Lenski puts a 'Scorsesian' spin on inter-office communications in two new comical :30s "Meet the Team" and "Communicators" for Comcast Business Class out of Berlin Cameron United, NY. The spots feature office employees shifting in and out of slow-motion like pro athletes engaged in battle. A macho, NFL Films-like voiceover further glorifies these titans of the cubical world. VIEW THE 'MEET THE TEAM' SPOT VIEW THE 'COMMUNICATORS' SPOT Saatchi & Saatchi Brussels provide the cure for very sore throats. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD The danger created by SMS writing and reading while driving is shown here in this Orange ad from Shalmor Avnon Amichay/Y&R, Israel. VIEW THE AD « First « Previous Next » Last » 2 of 7 |
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