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Seen and noted

Play rugby online

 INTERACTIVE   AUSTRALIA    August 07, 2008 02:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15447_jetstarscreenshot.jpg
To promote Jetstar’s association with the Rugby League World Cup 2008, Rodeo Melbourne created an addictive, retro-styled web game where fans duck, dodge and weave a variety of foes in an effort to win tickets to the RLWC08 Grand Final. The game takes Jetstar’s fun personality and works it into a branded game where users can share among friends, compete on the leaderboards, sign up to the JetMail mailing list and win great prizes.

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Lose a sock, Boston?

 AMBIENT TV   USA    August 07, 2008 02:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_15794_IMG_1314.jpg
Hundreds of lost, red socks appear in L.A. Laundromats to welcome Manny Ramirez. To mark the All-Star batsman’s move from the Red Sox to the Dodgers, Ground Zero dropped hundreds of these red socks in Laundromats across Los Angeles.

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Guest judge: Marty Cooke, chief creative officer, SS+K New York

 GUEST JUDGE /BEST AD OF THE WEEK   USA    August 06, 2008 18:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/USE-THIS-marty%20cooke%20feb08.jpgIn 2000, Marty Cooke scratched a long-felt itch and left the traditional advertising world. He found a new life when he joined 3 former political consultants at SS+K.
As partner and chief creative officer, his job is to infuse creativity into all aspects of the firm's work. He likes to say SS+K is a master of all trades and jack of none. And he has the proof. In the past six months, the iconoclastic firm has won major awards in every category: advertising, interactive, pr, design and effectiveness. [two gold One Show Interactive pencils, a Cyber Lion, a Webby, an Andy, a Sabre and Anvil for pr and a Gold Effie.]
Under his leadership, SS+K has created a seminal big urban game for Qwest cell phones, the world's first interactive cinema game for msnbc.com, live text projections for Credo Mobile and stealable wall art for the New York Knicks.
He worked with the Lance Armstrong Foundation and Nike to propel an unlikely yellow wristband into the LIVESTRONG international phenomenon with over 70 million sold. Currently, he and SS+K are working on Barack Obama's presidential campaign.
Before joining SS+K, Marty worked for over twenty years as an award-winning copywriter and creative director at some of the best advertising agencies in the country. He learned his craft at Scali McCabe Sloves and at Doyle Dane Bernach as Helmut Krone's last creative partner [he says he was Dennis the Menace to Krone's Mir Wilson]. He then joined Chiat/Day for a nine-year run where he became the only person to be Creative Director of three Chiat/Day offices [New York, London and Toronto]. While there, he was credited with the conception and launch of Fruitopia, a product Time magazine would name one of the top ten product launches of the year.
Other notable work includes British Airways' most successful new product launch, the flatbed, the Travelers 'This Is Not An Umbrella' campaign and in the distant past, the controversial 'Reeboks Let U.B.U.' campaign.
Born in Columbia, Tennessee, and featured in the D&AD book 'The Copy Book. How 32 of the World's Best Advertising Writers Write Their Advertising', Marty currently lives in SoHo with his wife and two children.

BEST TV
The great thing about the internet is that it refuses to stay online. Every time you turn around, it's wormed its way into this or that corner of our world, including traditional media. Once we absorb the verbal and visual vernaculars of the online world, there's no way that how we write, how we approach visuals and design and how we think about concepts themselves can remain untouched. It's a good thing. It's what's making the business so much fun these days. The 2nd Creative Revolution isn't just digital. It's affecting everything we do.
So my vote for 'best tv spot' in this batch is the Pepsi 'Open Source' commercial. I don't know if the people in the little box are real people making real suggestions. It doesn't really matter. This is user-generated content as if every punter on the internet had Tarsem's amazing visual imagination and umpteen hundred thousand dollars to spend. It's an interesting conceit and I found myself riveted, waiting to see the next Tarsem confection bringing to life the next outlandish suggestion. I also like the way it continues Pepsi's end run around Coke. The digital age is about nothing if it's not about personal creativity. And once again, Pepsi has gone one up on its red rival. It's a very good spot. And, it's French.
My pick for 'runner-up' is the Jeep spot from New Zealand. It's always a little difficult to judge just how effective a spot is that plays off a local event you haven't experienced. But if we take them at their word, they faithfully recreated an event that the whole country had seen ad infinitum [their version of the OJ car chase?] and tacked on a new ending. Nice idea. Right on strategy. But while I appreciate the concept, I couldn’t help but feel a little underwhelmed by a Jeep driving over a fallen tree. We've all seen Jeeps and Land Rovers and Pathfinders perform much more amazing feats. So I'd put this one in the 'good, but not great' category.

BEST PRINT
In my review of the tv spots, I made the observation that the internet was changing print. I then went on to judge this print. Within 6 clicks of my mouse, I was proven wrong. I know I'm supposed to pick a 'best' and a 'runner-up' but this lot makes that pretty difficult. Forced to choose the least bad as 'best', I land on the 'Mr Blue' ad for ESPN. A clever visualization of the old idea that ___________ (insert your program here) is so good, you'll never leave your couch, you potato you. And wow, what admirable retouching!
The rest of the ads here are a mystery to me. Oh, the retouching is again wonderful. But at least 2 of them leave the reader with a hugely negative impression of the product. I'll start with the most egregious: the Seiko 'Awake!' ad. A mousetrap snapping on my fingers. Are you kidding? That's a good thing? Waking up is painful enough.
Next in line is the Lux 'Club' ad. So let me get this straight: my skin will be so smooth, the beautiful women at this club will think I'm a 10-year-old boy? Yeah, that little kid's going to get some action tonight. For me, it's creativity run amok. It visualizes a 'benefit' in the sanitized vacuum of an ad agency while losing touch with how an actual human being might respond. Adult supervision, please.

BEST OUTDOOR
Phew! I hate being so negative. This category is all good to very good. I like the broad definition of outdoor here. But putting aside the question of how a direct mail piece is 'outdoor', my choice for runner-up is the ESPN 'Eyeballs'. The media message about delivering eyeballs isn't new, but making the eyeballs do double duty as baseballs and soccer balls works. And it looks like it was done with a high degree of craft.
I have a tie for 'best'. O&M/Beijing sent in DHL'Van' and 'Courier' as separate entries, but they're clearly 2 parts of 1 campaign. I return to the theme from my tv review: here's the internet literally influencing another medium. The idea of huge cursors out in the real world works beautifully to convey the message about online tracking. Simple, relevant, intrusive, new. Just what a good piece of advertising ought to be.
And in closing, I'd like to give a nod to BBH's lovely outdoor board for the Audi Avant. Classically classy.

A car that sees things

 PRINT   UK    August 06, 2008 05:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_15788_audiavant48.jpg
Barlte Bogle Hegarty (BBH) London launched the new Audi Avant.


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Minimum price. Maximum impact.

 PRINT   THAILAND    August 06, 2008 05:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15781_air_pollution_rate.jpg
BBDO Bangkok announces prices of their retail goods in a different way.

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Pay for only what you need

 TV   MALAYSIA    August 06, 2008 04:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15785_Grapes.jpg
To advertise UMobile 018 prepaid into the market, Cheil Singapore plays off the proposition of "Pay for only what you need".

VIEW THE 'GRAPES' SPOT
VIEW THE 'HENNAH' SPOT
VIEW THE 'TEH TARIK' SPOT

A breathe easy moment

 TV   PHILIPPINES    August 06, 2008 04:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15780_Picture_22.png
This breathe easy moment is brought to your by Drixine Nasal Spray via DM9JaymeSyfu, Manila.


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It's better when you see it

 RADIO   AUSTRALIA    August 06, 2008 03:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
An entertaining radio campaign from RazorJunior Sydney that promotes SBS Television as the complimentary Australian Olympic Broadcaster.

PLAY THE 'TABLE TENNIS' SPOT
PLAY THE 'GYMNASTICS' SPOT
PLAY THE 'EQUESTRIAN' SPOT

Have fun out there

 TV   AUSTRALIA    August 05, 2008 19:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15774_Havefunoutthere_still_01.jpg
Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy.

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Cool down for a better life

 TV   AUSTRALIA    August 05, 2008 19:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15772_Ejercito10.jpg
Vegaolmosponce Argentina show us that if we all cool down a bit life gets better.

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Go Skittle yourself

 VIRAL   UK    August 05, 2008 19:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15770_KIM_Knitting.jpg
TBWA London and Thomas Thomas Films have created two virals for the 'Go Skittle Yourself' Skittles campaign encouraging users to take part in an online video community.

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Make a whale tail

 TV   AUSTRALIA    August 05, 2008 19:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15762_ifawthumb.jpg
A tvc to go with the recent print posting on BestAds. One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean. The Republic of Everyone ask: "Please go to project551.org and upload your whale tail photo."

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Was it something we did?

 PRINT   AUSTRALIA    August 05, 2008 19:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15763_was_it_something_we_did.jpg
Tactical print ad from BMF Sydney for Dare iced coffee, claiming a little bit of responsibility for the closure of 61 Starbucks stores Australia wide.

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Harnn gets under your skin

 PRINT   THAILAND    August 05, 2008 06:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15764_Harnn_Back.jpg
Y&R Thailand show the deep relief you can get with Harnn Massage Balm.

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VIEW THE 'LEG' AD
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An ad done by everyone

 PRINT   AUSTRALIA    August 05, 2008 04:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15759_ifaw551_1.jpg
One dozen photographers. 26 familiar faces. Over 500 photos so far and counting. This photographic project has been created to show that young or old, lawyer or labourer, the people of Australia support Government action to stop whaling in the Southern Ocean.

When complete the photos collected from the project will be assembled into a Big Book and presented to the Rudd Government.

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Mother takes responsibility

 TV   AUSTRALIA    August 05, 2008 04:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15757_Mother.jpg
Smart Sydney relaunched the energy drink Mother in a very honest way.

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Fight the fuzzies

 TV   AUSTRALIA    August 05, 2008 04:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15752_Fuzzies.jpg
JWT Sydney shows that with Kellogg's Sultana Bran, kids can fight the fuzzies at school.

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Keep tabs on your parcel

 AMBIENT TV   CHINA    August 05, 2008 02:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15664_DHLOnlineTracking-Courier-E.jpg
Ogilvy Beijing organised for a group of couriers to be posted around the Beijing's Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel.

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The search for leaders

 PRINT   NEW ZEALAND    August 05, 2008 00:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15753_NZ_Army_RIVER.jpg
New campaign from Saatchi & Saatchi New Zealand to recruit leaders and strategists into the Army as officers.

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VIEW THE 'ROCKS' AD
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Keeping bullbars out of the city

 PRINT   AUSTRALIA    August 05, 2008 00:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15751_Coffin_Ad.jpg
Marmalade Melbourne highlight the dangers of having bullbars in city metropolitan areas.

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Amnesty blackout

 TV   NEW ZEALAND    August 04, 2008 20:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15745_black.jpg
HooperNagel Auckland release Amnesty International NZ's 2008 fundraising TVC.

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Dunking Oreo

 AMBIENT TV   USA    August 04, 2008 20:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15746_Oreo.jpg
DraftFCB New York dunk an Oreo into a glass of milk.

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You can't get a closer look

 DIRECT MARKETING   SINGAPORE    August 04, 2008 01:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15740_ESPN-DM.jpg
Saatchi & Saatchi Singapore redesigned sportsballs to look like eyeballs in this DM piece for ESPN.

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Rendezvous with death

 TV   USA    August 04, 2008 01:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15743_XBox_Rendezvous.jpg
From director Joseph Kosinski of Anonymous Content, T.A.G. SF, and Venice-based Digital Domain comes Rendezvous, the new trailer for the Xbox 360 blockbuster game, Gears of War 2. The Delta Squad is back in full effect providing a chilling, adrenaline fueled look at what gamers can expect. We open on the back of soldier Marcus Felix dragging the body of an enemy Locust. Fellow soldier and best friend Dominic Santiago lays on the floor struggling for survival. Marcus hands Dominic his weapon and continues on his quest for a “Rendezvous with death.” A deep, eerie voice narrates* the soldier’s determination as he fearlessly enters a battle depicted by violent gunfire, evil locusts and splatters of blood. It is clear, as in the past - the Delta Squad will not fail nor falter.

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Stop the clock

 PRINT   SINGAPORE    August 04, 2008 00:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15742_OLAY_CLOCK_1.jpg
Saatchi & Saatchi Singapore stop the clock with Olay.

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Recharge your ipod this way

 VIRAL   THAILAND    August 02, 2008 23:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15726_2Capture_iPod_2.jpg
BBDO Bangkok promotes CitiRewards.com using another youtubish clip.

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Sick day for a sick kid

 OUTDOOR   AUSTRALIA    August 02, 2008 23:30 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_15727_Hand.jpg
To promote the Children's Hospital Foundations Australia "Sick Day for a Sick Kid", De Pasquale Brisbane placed a giant hospital arm band on a sculpture of a hand in the city.

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24 hours of watching

 PRINT   SINGAPORE    August 02, 2008 23:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_15737_Mr_Blue.jpg
A print campaign via Saatchi & Saatchi Singapore promoting 24hr Sports on ESPN

VIEW THE 'BLUE' AD
VIEW THE 'BROWN' AD
VIEW THE 'WHITE' AD

TXT driving

 VIRAL   NEW ZEALAND    August 02, 2008 23:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15725_Distract_Thumb_crop.jpg
Driver distraction is a growing problem in New Zealand. Each year a staggering number of serious crashes are caused by drivers using their cell phones behind the wheel. The challenge given to Clemenger BBDO Wellington was to not only show people just how dangerous that is, but to let them actually experience it for themselves. To execute this idea we created a world-first: live, instantaneous, mobile-to-website texting. To experience how the campaign worked outside of New Zealand, we needed to create this video and therefore entered this work in the TV/Viral/Integrated category.

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Time and life

 PRINT   BRASIL    August 01, 2008 23:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15505_Watchs_I.jpg
Time and life. If you don´t have the first, you don´t have the second. A series from Neogama/BBH Sao Paulo.

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Inspiring invention

 TV   USA    August 01, 2008 23:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15716_Suction_Tires_TV_Screen_Garb_5_RC.jpg
Publicis & Hal Riney, San Francisco build on the success of the first phase of this program designed to inspire invention in children. “There’s something really exciting about leveraging the creativity of our own team to try and inspire creativity and innovation within a new generation of kids. The new work shows kids creating innovative solutions to their problems, communicating that everyone has the power and imagination to invent anything,” said chief creative officer Roger Camp.

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PLAY THE RADIO SPOT

Relieves most types of pain

 TV   MEXICO    August 01, 2008 22:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15715_Defeat_frame.png
Flanax the analgesic from Bayer relieves almost every type of pain as shown in this spot from BBDO Mexico.

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Play with patterns

 TV   AUSTRALIA    August 01, 2008 19:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15695_LIBRA_2.jpg
A spot via Clemenger BBDO Melbourne and Curious Film showing the colorful patterns of Libra Tampons.

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Lots of free stuff

 TV   AUSTRALIA    August 01, 2008 19:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15697_Meteor.milk.jpg
Publicis QMP Dublin wants to promote Meteor's new PrePay offer of free texts and calls to student customers. An impartial, slightly wonky, magic mobile genie appears to unsuspecting mobile users giving them an offer of a lifetime.

VIEW THE 'MILK' SPOT
VIEW THE 'HANDCREAM' SPOT
VIEW THE 'BBQ SAUCE' SPOT

Online rewards

 TV   THAILAND    August 01, 2008 19:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15696_1Capture_Ong_Bak_Part2.jpg
BBDO Bangkok create awareness of the Citibank site where cardholders can redeem their points online and get attractive gifts. "We created Youtubish videos & emailed the hyperlinks to cardholders. Our recipients expected to see some bizarre and funny clips. That's exactly what they saw, of course, along with our key message," said copywriter Weerachon Weeraworawit.

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The power of beauty

 PRINT   AUSTRALIA    August 01, 2008 19:05 (Edited: February 17, 2023 05:19)

Risky business

 PRINT   USA    August 01, 2008 19:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_15702_Ocala_Jai_Alai_1.jpg
22squared, Tampa promote online gambling site Ocala Jai Alai & Poker via this magazine campaign

VIEW THE 'TRUCK' AD
VIEW THE 'LADDER' AD
VIEW THE 'CROCODILE' AD


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