Seen and notedYou never know what comes to youAwareness campaign for Groupama Insurance via Grey Budapest. Low budget, shot in home video style. The spots started on the web and later were aired on national TV. VIEW THE 'GLIDER' SPOT VIEW THE 'JAVELIN' SPOT The feeling of trying to get outSweden makes it big in JapanPart of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month. VIEW THE AD Making sure you don't fallNicolai Fuglsig directs this Acura campaign for RPA, Santa Monica. VIEW THE 'FIST' SPOT VIEW THE 'BULLET' SPOT VIEW THE 'DIVE' SPOT A nicely produced spot on global warming directed by Flavio Mac for McCann Erickson Portugal. VIEW THE SPOT Dozens of content directors helped create this spot for Ford via Ogilvy London. VIEW THE SPOT VIEW THE SPOT (HIGH RES) DDB Vancouver wanted to make milk more socially relevant to teens. Rather than preaching the benefits of milk, the new BC Dairy campaign demonstrates the consequences of not drinking enough milk. VIEW THE 'GIANT MONSTER' SPOT VIEW THE 'FOOSBALL' SPOT A man pulls into a parking lot and side-swipes a parked car. He doesn't have to worry though, because nationwide is on his side. VIEW THE SPOT Lifeboat for global warmingTo demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line âStop Global Warmingâ and our clientâs website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions. VIEW THE AMBIENT These unbranded 'teaser' ads from Human, Sydney ran in newspapers as well as outdoor sites in the week leading up to the launch of NRMA Insurance's Unworry campaign. VIEW THE FIRST AD VIEW THE SECOND AD Treat your feetThis campaign from Saatchi & Saatchi Simko Geneva was inspired by traditional deluxe goods print advertisements similar to those seen in beauty and glamour magazines and then placed in these magazines. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Asthma affects one in every six children - a fact highlighted in this spot from M&C Saatchi Sydney. VIEW THE SPOT Guest judge: Hector 'Shara' Benitez, BBDO Mexico
This week's guest judge is Hector 'Shara' Benitez, a Group Creative Director at BBDO Mexico, this year winning the first lion for the agency in 32 years, for its client, Campbell's.
Before Shara started his career in advertising, he was leading an Electrojazzpunk Mariachi band, where he was discovered at a wild advertising party. That was 12 years ago. Since then, he has worked at FCB, then he moved to BBDO, and from there, he and his team have won numerous awards in Mexico and overseas. Someday he vows he will come back to the stage. One day. Thanks for this opportunity guys, this week we have very different and great ideas from all around the world. (once I have said the formal introduction, let's bring out the tequila shots!) This week we have 18 examples that show that the only thing that a huuuuuge budget cannot buy, are great ideas⦠BEST TV Hmmmmm, anyone said anything about budget crisis in the industry? Well, this week we have huge budgets in these tv commercials. And sometimes this could be a problem to deliver a great idea, why? I DON'T KNOW! That's the case with Guinness from Saatchi & Saatchi London, where I can see the idea, but I can't see the creativity. And similarly for the Premier Foods tvc. And what about AXE? Am I the only one who would like to see something different with this product? Without a doubt, great execution, but⦠Ok, the work for Oberto Beef Jerky is sooooo funny, but I really enjoyed overall, the ad for Microsoft. The first time I saw the Apple campaign, you know? That one "Hi. I'm a Mac ...", I really had no idea what Microsoft could do it against this, but I think that the people from Crispin have developed a great campaign, so insightful. Maybe they need to work on some funnier executions, but so far so good. The winner: Microsoft from Crispin Porter + Bogusky, Miami. And I hate PC's. BEST PRINT Sometimes, the simplest isn't the best, but this time, it is. Dynamo Washing Detergent From Saatchi & Saatchi Malaysia. A great execution, and the copy is great. The rest of the work is cool as well, but why I like this one is because it's totally unexpected when you see the brand. I also like the art direction for Reach from JWT, but definitely, top points to Dynamo. BEST OUTDOOR BC Lottery corporation from TBWA Vancouver. Simple and engaging. It offers an idea to talk about it, and is using a simple billboard, but in a different way. I also liked the media use for The Heart of the City from Colenso BBDO, but the BC Lottery piece deserves a well served tequila shot! Salud! Dynamo print work from Saatchi & Saatchi Malaysia. VIEW THE 'ARTIC' AD VIEW THE 'CLIFF' AD VIEW THE 'JUNGLE' AD This ad from M&C Saatchi Sydney ran near the popular puzzle section of the MX newspaper, so that people would be likely to have a pen hand to complete the ad. VIEW THE AD Unilever and Axe launched two new variants: Axe Day and Axe Night. They are both introduced by the same tvc called âSquaresâ which was created by VOP Argentina and directed by Armando Bo of Rebolucion. VIEW THE SPOT Ground Zero LA introduce Oberto Beef Jerky through a completely integrated effort. "We wanted to exploit a timeless dynamic between alpha males and their sidekicks. It's an age old relationship and it was a perfect fit for our target," says Curt Detweiler, Partner and Executive Creative Director at Ground Zero. VIEW THE 'JUMP THE PIER' SPOT VIEW THE 'TACHE' SPOT Old hearingDDB New Zealand's brief was to raise awareness amongst young people about the dangers of prolonged exposure to loud music. PLAY THE 'DANCE PARTY' SPOT PLAY THE 'CONCERT' SPOT An obsession with sexy socksNew campaign for Olympia women's Showsocks via Y&R Paris. Lingerie pour les pieds. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Singapore soars for a higher purposeThe brief was to distill the complexity of Singapore's fully integrated, highly flexible, and operationally relevant Third-Generation Air Force, into a simple, emotive film. Marrying the concepts of formidable force in cutting-edge technology and the unwavering spirit of its members, DDB Singapore has created an inspiring corporate and recruitment campaign for the Republic of Singapore Air Force (RSAF). The idea evolves from the depiction of Wind as an element that delivers strength to people wherever and whenever it's needed. It is an idea that defines the very essence of the RSAF: it's there for a higher purpose. VIEW THE SPOT Quit poking your eyeLasik Surgery Clinic via DM9JaymeSyfu Manila highlights the risk of sticking foreign objects into eyes for the sake of better vision. VIEW THE AD The solution to boring foodDDB New Zealand shows how Seriously Good mayonnaise can make food more exciting in this simple print campaign for Heinz. VIEW THE 'CARROT' AD VIEW THE 'FRENCH FRIES' AD VIEW THE 'LETTUCE' AD A bomb you'd keep in your kitchenTo bring attention to the Super 7 jackpot, TBWAVancouver created an artificial rainbow projecting high-powered lights and colored gels into the sky above this billboard. VIEW THE AD The Australian Director's Guild needed a viral ad to generate interest in their 2008 conference. The theme of the conference, 'creative collaborations', inspired this mockumentary about the often unusual individuals who make up the film industry. Directed by Ben West through Soma Films. VIEW THE SPOT A spot from TBWA New Delhi about a half man and half robot who vegetates in front of the Moserbaer LCD TV changing channels spelling the future of tv viewing. VIEW THE SPOT Any reason to attend is a good reasonGet young professionals in New York City to attend the YAI Brighter Futures Society charity event. PLAY THE 'EVAN' SPOT PLAY THE 'GEORGE' SPOT PLAY THE 'RACHEL' SPOT Magic salad plate storiesTradesmen tell their stories in this radio campaign that follows on from the TV and internet to advertise Four'N Twenty's remarkable scientific salad breakthrough - The Magic Salad Plate. PLAY THE 'BUILDER' SPOT PLAY THE 'ELECTRICIAN' SPOT PLAY THE 'PLUMBER' SPOT Super effective fly catcherAs we head in to summer, Republik New Zealand wanted to remind consumers of the super sticky properties of Rentokils non toxic fly papers. VIEW THE AD Microsoft is now taking action against the series of "I'm a mac" ads from Apple. The spot via Crispin Porter + Bogusky, Miami aims to repair Microsoft's brand image by showing how people are proud to be PCs. VIEW THE SPOT Everything is open and possibleOpen Polytechnic had long been positioned as providing learning for those that could not attend traditional institutions. Ogilvy Wellington's challenge was to reposition open learning as the preferred method of learning for the way we now live - which is characterised by new technology, flexibility and lifelong change. Showing OP as the perfect education provider for this world, makes it not a necessity, but a preferred choice, and reinforces Open Polytechnic as a leader in providing 'Open Learning for an Open World'. The brief called for a sweeping statement of leadership, based in new possibilities and change. So we wrote one. Then we brought it to life with type design and animation as big and distinctive as the message itself to create something unique, striking and memorable. VIEW THE SPOT GRT Radisson fires up seafood in this print campaign via JWT India VIEW THE 'PRAWN' AD VIEW THE 'FISH' AD VIEW THE 'SQUID' AD Get your business to be spottedYellow Pages are telling businesses not be missed in 2009 in this print ad via ImpactBBDO Abu Dhabi. VIEW THE AD Rok Vegas, at the New York-New York Hotel & Casino, is a brand new nightclub that features all genres of music in a complete sensory-overload environment. Rok Vegas is the first ever club with a 360 degree video screen for an Imax-like club experienceâthrobbing music, pulsating lights and motion graphics surround the club and create a high energy, chaotic environment that can best be described as fun and sexy with an irreverent and edgy attitude. LA-based independent creative agency David&Goliath wanted to establish a brand image that would communicate what Rokâs âsexy, confident attitudeâ is all about. Through print and outdoor ads, the brand lets people know that Rok Vegas is THE club to come to for a high energy, donât-give-a-f***, good time. David&Goliathâs goal was to generate excitement and momentum for the launch of the hottest new nightclub on the Vegas Strip. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD « First « Previous Next » Last » 2 of 7 |
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