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Seen and noted

You never know what comes to you

 TV   HUNGARY    September 25, 2008 20:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16859_groupama_glider_scrsht.jpg
Awareness campaign for Groupama Insurance via Grey Budapest. Low budget, shot in home video style. The spots started on the web and later were aired on national TV.

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The feeling of trying to get out

 PRINT   AUSTRALIA    September 25, 2008 20:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16853_CEREB0080_410x262_C.jpg
303 Perth tries to get out with this print ad for The Centre for Cerebral Palsy.

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Sweden makes it big in Japan

 OUTDOOR   SWEDEN    September 25, 2008 20:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16858_TV6small.jpg
Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.

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Making sure you don't fall

 PRINT   PHILIPPINES    September 25, 2008 19:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16844_biker.jpg
With Ayala Bancassurance life has guarantees via Dentsu Phillipines.

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The power of strength

 TV   USA    September 25, 2008 19:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16850_Acura_Fist.jpg
Nicolai Fuglsig directs this Acura campaign for RPA, Santa Monica.


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Don't give up

 TV   PORTUGAL    September 24, 2008 22:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16839_Querus.jpg
A nicely produced spot on global warming directed by Flavio Mac for McCann Erickson Portugal.

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The future is now

 TV   UK    September 24, 2008 22:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16834_FORD.jpg
Dozens of content directors helped create this spot for Ford via Ogilvy London.

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VIEW THE SPOT (HIGH RES)

Must drink more milk

 TV   CANADA    September 24, 2008 21:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16823_Picture_7.jpg
DDB Vancouver wanted to make milk more socially relevant to teens. Rather than preaching the benefits of milk, the new BC Dairy campaign demonstrates the consequences of not drinking enough milk.

VIEW THE 'GIANT MONSTER' SPOT
VIEW THE 'FOOSBALL' SPOT

Accident forgiveness

 TV   USA    September 24, 2008 21:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Sep/16822_nationwide_1.jpg
A man pulls into a parking lot and side-swipes a parked car. He doesn't have to worry though, because nationwide is on his side.

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Lifeboat for global warming

 AMBIENT TV   CANADA    September 24, 2008 21:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16819_Offsetters_Stunt_1200.jpg
To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions.

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The power of Un

 PRINT   AUSTRALIA    September 24, 2008 21:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16829_Power_of_Un_Teaser_Press.jpg
These unbranded 'teaser' ads from Human, Sydney ran in newspapers as well as outdoor sites in the week leading up to the launch of NRMA Insurance's Unworry campaign.

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Stronger teeth for your dog

 PRINT   FRANCE    September 24, 2008 21:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Sep/tn_16818_conserve_Pedigree_poster.jpg
Dentastix gives your dog stronger teeth as shown in this print ad from TBWA Paris.

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Lingerie for fun

 PRINT   CANADA    September 24, 2008 21:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16821_Scarlet_Lingerie_lowres.jpg
Rethink Communications Vancouver show that life's more fun in Scarlet Lingerie.

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Hot menswear

 PRINT   INDIA    September 24, 2008 21:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16816_Derby_Club.jpg
Hot clothing is promoted in this campaign from 1pointsize Mumbai.

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Treat your feet

 PRINT   SWITZERLAND    September 24, 2008 07:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16794_Bracelet.jpg
This campaign from Saatchi & Saatchi Simko Geneva was inspired by traditional deluxe goods print advertisements similar to those seen in beauty and glamour magazines and then placed in these magazines.

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HSBC understands your business

 TV   UK    September 24, 2008 07:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16815_HSBC_WashingUp_Stills.0003.jpg
JWT London launch the new positioning for HSBC Commercial Bank.

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Blowing out the candles

 TV   AUSTRALIA    September 24, 2008 06:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16807_asthma_2.jpg
Asthma affects one in every six children - a fact highlighted in this spot from M&C Saatchi Sydney.

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Guest judge: Hector 'Shara' Benitez, BBDO Mexico

 GUEST JUDGE /BEST AD OF THE WEEK   MEXICO    September 24, 2008 02:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/HECTOR-BENITEZ-BBDO-MEXICO.JPGThis week's guest judge is Hector 'Shara' Benitez, a Group Creative Director at BBDO Mexico, this year winning the first lion for the agency in 32 years, for its client, Campbell's.
Before Shara started his career in advertising, he was leading an Electrojazzpunk Mariachi band, where he was discovered at a wild advertising party.
That was 12 years ago. Since then, he has worked at FCB, then he moved to BBDO, and from there, he and his team have won numerous awards in Mexico and overseas. Someday he vows he will come back to the stage. One day.

Thanks for this opportunity guys, this week we have very different and great ideas from all around the world.
(once I have said the formal introduction, let's bring out the tequila shots!)
This week we have 18 examples that show that the only thing that a huuuuuge budget cannot buy, are great ideas…

BEST TV
Hmmmmm, anyone said anything about budget crisis in the industry?
Well, this week we have huge budgets in these tv commercials.
And sometimes this could be a problem to deliver a great idea, why? I DON'T KNOW!
That's the case with Guinness from Saatchi & Saatchi London, where I can see the idea, but I can't see the creativity. And similarly for the Premier Foods tvc. And what about AXE? Am I the only one who would like to see something different with this product? Without a doubt, great execution, but…
Ok, the work for Oberto Beef Jerky is sooooo funny, but I really enjoyed overall, the ad for Microsoft.
The first time I saw the Apple campaign, you know? That one "Hi. I'm a Mac ...", I really had no idea what Microsoft could do it against this, but I think that the people from Crispin have developed a great campaign, so insightful.
Maybe they need to work on some funnier executions, but so far so good.
The winner: Microsoft from Crispin Porter + Bogusky, Miami.
And I hate PC's.

BEST PRINT
Sometimes, the simplest isn't the best, but this time, it is. Dynamo Washing Detergent From Saatchi & Saatchi Malaysia. A great execution, and the copy is great.
The rest of the work is cool as well, but why I like this one is because it's totally unexpected when you see the brand. I also like the art direction for Reach from JWT, but definitely, top points to Dynamo.

BEST OUTDOOR
BC Lottery corporation from TBWA Vancouver. Simple and engaging. It offers an idea to talk about it, and is using a simple billboard, but in a different way.
I also liked the media use for The Heart of the City from Colenso BBDO, but the BC Lottery piece deserves a well served tequila shot!
Salud!

Save your colours

 PRINT   MALAYSIA    September 23, 2008 22:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16809_Dynamo_Arctic.jpg
Dynamo print work from Saatchi & Saatchi Malaysia.

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Check your moles

 PRINT   AUSTRALIA    September 23, 2008 22:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16808_melanoma-foundation-lo.jpg
This ad from M&C Saatchi Sydney ran near the popular puzzle section of the MX newspaper, so that people would be likely to have a pen hand to complete the ad.

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Not for general viewing

 TV   ARGENTINA    September 23, 2008 22:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16800_Axe_Squares_01.jpg
Unilever and Axe launched two new variants: Axe Day and Axe Night. They are both introduced by the same tvc called “Squares” which was created by VOP Argentina and directed by Armando Bo of Rebolucion.

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Don't be a sidekick

 TV   USA    September 23, 2008 22:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Sep/16797_Sidekick_with_Stake_in_Chest.png
Ground Zero LA introduce Oberto Beef Jerky through a completely integrated effort. "We wanted to exploit a timeless dynamic between alpha males and their sidekicks. It's an age old relationship and it was a perfect fit for our target," says Curt Detweiler, Partner and Executive Creative Director at Ground Zero.

VIEW THE 'JUMP THE PIER' SPOT
VIEW THE 'TACHE' SPOT

Old hearing

 RADIO   NEW ZEALAND    September 23, 2008 09:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
DDB New Zealand's brief was to raise awareness amongst young people about the dangers of prolonged exposure to loud music.

PLAY THE 'DANCE PARTY' SPOT
PLAY THE 'CONCERT' SPOT

An obsession with sexy socks

 PRINT   FRANCE    September 23, 2008 06:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Sep/tn_16790_DPOlympia_AppartementE.jpg
New campaign for Olympia women's Showsocks via Y&R Paris. Lingerie pour les pieds.

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Singapore soars for a higher purpose

 TV   SINGAPORE    September 23, 2008 06:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Sep/16793_RSAF.jpg
The brief was to distill the complexity of Singapore's fully integrated, highly flexible, and operationally relevant Third-Generation Air Force, into a simple, emotive film.

Marrying the concepts of formidable force in cutting-edge technology and the unwavering spirit of its members, DDB Singapore has created an inspiring corporate and recruitment campaign for the Republic of Singapore Air Force (RSAF).

The idea evolves from the depiction of Wind as an element that delivers strength to people wherever and whenever it's needed. It is an idea that defines the very essence of the RSAF: it's there for a higher purpose.



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Quit poking your eye

 PRINT   PHILIPPINES    September 23, 2008 06:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16789_THE_LASIK_SURGERY_CLINIC_TACK.jpg
Lasik Surgery Clinic via DM9JaymeSyfu Manila highlights the risk of sticking foreign objects into eyes for the sake of better vision.

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The solution to boring food

 PRINT   NEW ZEALAND    September 23, 2008 06:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Sep/tn_16784_Watties_mayo_carrot.jpg
DDB New Zealand shows how Seriously Good mayonnaise can make food more exciting in this simple print campaign for Heinz.

VIEW THE 'CARROT' AD
VIEW THE 'FRENCH FRIES' AD
VIEW THE 'LETTUCE' AD

A bomb you'd keep in your kitchen

 PRINT   AUSTRALIA    September 23, 2008 06:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16783_Keen_sCurry.jpg
Badjar Ogilvy Melbourne explodes with flavor in this print ad.

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Get your hands on the pot

 OUTDOOR   CANADA    September 23, 2008 02:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16788_lottorainbow.jpg
To bring attention to the Super 7 jackpot, TBWAVancouver created an artificial rainbow projecting high-powered lights and colored gels into the sky above this billboard.

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Calling on all freaks

 TV   AUSTRALIA    September 23, 2008 00:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16643_ADG_FULLEDIT1720_1.jpg
The Australian Director's Guild needed a viral ad to generate interest in their 2008 conference. The theme of the conference, 'creative collaborations', inspired this mockumentary about the often unusual individuals who make up the film industry. Directed by Ben West through Soma Films.

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The future of LCD televisions

 TV   INDIA    September 22, 2008 19:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16780_moserbaer_lcd__35_secs_1040.jpg
A spot from TBWA New Delhi about a half man and half robot who vegetates in front of the Moserbaer LCD TV changing channels spelling the future of tv viewing.

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Any reason to attend is a good reason

 RADIO   USA    September 22, 2008 19:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Get young professionals in New York City to attend the YAI Brighter Futures Society charity event.

PLAY THE 'EVAN' SPOT
PLAY THE 'GEORGE' SPOT
PLAY THE 'RACHEL' SPOT

Magic salad plate stories

 RADIO   AUSTRALIA    September 22, 2008 19:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Tradesmen tell their stories in this radio campaign that follows on from the TV and internet to advertise Four'N Twenty's remarkable scientific salad breakthrough - The Magic Salad Plate.

PLAY THE 'BUILDER' SPOT
PLAY THE 'ELECTRICIAN' SPOT
PLAY THE 'PLUMBER' SPOT

Super effective fly catcher

 PRINT   NEW ZEALAND    September 22, 2008 19:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16779_rentokil_spidey.jpg
As we head in to summer, Republik New Zealand wanted to remind consumers of the super sticky properties of Rentokils non toxic fly papers.

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The "I'm a PC" combat

 TV   USA    September 22, 2008 09:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16778_PC_snap.png
Microsoft is now taking action against the series of "I'm a mac" ads from Apple. The spot via Crispin Porter + Bogusky, Miami aims to repair Microsoft's brand image by showing how people are proud to be PCs.


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Everything is open and possible

 TV   NEW ZEALAND    September 22, 2008 09:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Sep/16769_open_world.jpg
Open Polytechnic had long been positioned as providing learning for those that could not attend traditional institutions. Ogilvy Wellington's challenge was to reposition open learning as the preferred method of learning for the way we now live - which is characterised by new technology, flexibility and lifelong change. Showing OP as the perfect education provider for this world, makes it not a necessity, but a preferred choice, and reinforces Open Polytechnic as a leader in providing 'Open Learning for an Open World'.

The brief called for a sweeping statement of leadership, based in new possibilities and change. So we wrote one. Then we brought it to life with type design and animation as big and distinctive as the message itself to create something unique, striking and memorable.

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Let the fire begin

 PRINT   INDIA    September 22, 2008 09:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16775_TeppanyakiFest_Prawn.jpg
GRT Radisson fires up seafood in this print campaign via JWT India

VIEW THE 'PRAWN' AD
VIEW THE 'FISH' AD
VIEW THE 'SQUID' AD

A wig out of your clothes

 PRINT   PORTUGAL    September 22, 2008 08:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16772_Scotch-Brite_Hair_1.jpg
A print campaign via Grey Lisboa.

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Get your business to be spotted

 PRINT   UNITED ARAB EMIRATES    September 22, 2008 08:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Sep/tn_16771_Y_pages_raft_.jpg
Yellow Pages are telling businesses not be missed in 2009 in this print ad via ImpactBBDO Abu Dhabi.

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Good times at Rok Vegas

 PRINT   USA    September 22, 2008 05:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Sep/tn_16759_OOH_ass_1.jpg
Rok Vegas, at the New York-New York Hotel & Casino, is a brand new nightclub that features all genres of music in a complete sensory-overload environment. Rok Vegas is the first ever club with a 360 degree video screen for an Imax-like club experience—throbbing music, pulsating lights and motion graphics surround the club and create a high energy, chaotic environment that can best be described as fun and sexy with an irreverent and edgy attitude. LA-based independent creative agency David&Goliath wanted to establish a brand image that would communicate what Rok’s “sexy, confident attitude” is all about. Through print and outdoor ads, the brand lets people know that Rok Vegas is THE club to come to for a high energy, don’t-give-a-f***, good time. David&Goliath’s goal was to generate excitement and momentum for the launch of the hottest new nightclub on the Vegas Strip.

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