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Seen and noted
 Mammoth Mountain is Southern California's largest ski resort. From its size, to its vertical rise, to its annual snowfall, everything about it is big. So LA-based David&Goliath created these posters to give viewers a sense of the scale. It falls under the new tagline, 'Play Big'. VIEW THE SKIER AD VIEW THE CABIN AD VIEW THE SNOW PLOUGH AD Mission accomplished Guthrie Bowron are the decorating specialists and have pretty much every shade of paint under the sun. But they wanted to start talking about their colour consultants who help you use colour more effectively so M&C Saatchi Wellington obliged VIEW THE AD Don't draw your guns Cartooning for Peace is an exhibition and forum featuring the worldâs most influential political cartoonists. It was begun by Kofi Annan after the Danish controversy showed just how powerful cartoons can be. The M&C Saatchi Wellington brief was to advertise the event coming to New Zealand. VIEW THE AD  A world has been created by Miles Calcraft Briginshaw Duffy London where people are represented by a pair of characters with eyeballs for heads, demonstrating the quality of the eye tests and levels of service at Vision Express. VIEW THE SPOT  The brief for WCRS London was simply to get more people re-using their old plastic bags. VIEW THE AD Plenty to learn, but no pupils Theres a new psychological counseling clinic in town and Grey Bucharest did the advertising VIEW THE ROXANNE AD VIEW THE SIMON AD The turn water into beer garden feature A guy keeps it real after his wife asks him to build a water feature in the garden in a spot from The Jupiter Drawing Room Cape Town VIEW THE SPOT Practice aids control Lowe MENA Dubai were given the task to produce a TVC that supports MTV's Global Initiative for Aids Awareness VIEW THE SPOT Two ads in one WWF briefed Ogilvy Cape Town to write a radio spot to make people more environmentally active. A few days later, Car Magazine asked them to write an eco-focused radio ad to launch their Green Issue. Separately they approached WWF and Car Magazine with an idea to produce a single ad featuring both their green messages. That way theyâd be using half the paper, half the fuel, and half the electricity. PLAY THE SPOT Budget sound reasonsThe aim of this campaign was to start creating a distinctive and memorable brand voice for Budget Rent A Car, who to date have only run retail ads in New Zealand. The key customers are 50+. They are looking for value but equally desire quality and comfort. Using the biggest, most famous sound effects of all time, Y&R Auckland produced a radio campaign to promote two of Budgetâs core offerings: reliable vehicles and quality service. PLAY THE FIRST SPOT PLAY THE SECOND SPOT  Australias Cricket vice captain Michael Clarke takes on 2 time US Open winner Pat Rafter in a game of Cricket Tennis in this The Campaign Palace Sydney spot directed by David Denneen. VIEW THE SPOT  Australia's iconic summer ice cream Nestles DRUMSTICK the star of a celebration of the quintessential Australian summer made possible by Publicis Mojo Melbourne. VIEW THE SPOT Guest judge: Remi Babinet, Founder & Chairman of BETC Paris This week's guest judge is Remi Babinet, Global CD - Euro RSCG; Founder & Chairman of BETC Paris. Remi began his career in 1985 as copywriter at BDDP (TBWA Paris) and quickly ranked among his generation's leading creative minds. In 1994, he left BDDP to found his own agency, BETC, with Eric Tong Cuong and Mercedes Erra.Named European Agency of the Year by Ad Age in 2002 and 'most creative French advertising agency' 11 times, BETC has carved out a brand image that is original, award-winning and resolutely modern for its many clients - Evian, Air France, Peugeot, Canal +, Petit Bateau, Lacoste, among others. Today, the company has 600 employees. As Chairman of BETC and Global Creative Director of Euro RSCG Worldwide, Remi has consistently challenged the traditional limits of creative advertising, opening up his agency up to new creative fields. In 2000, BETC launched the legendary PANIK electro/rock nights, and in 2003, Remi inaugurated the Passage du Desir, a space dedicated to fashion, design, painting and photography. Remi is also the Guest Editor of the Gunn Report this year, and is the author of the book BETC Paris, published worldwide this week. I have to admit that I have three favourites. Cadbury Eyebrow Dance, Careerbuilder.com Tips and T-Mobile Dance. Lots of questions of change here - changing your life, changing the daily routine. It's great to see three such crazy films.... BEST TV I have to admit that I have three favourites. Cadbury Eyebrow Dance, Careerbuilder.com Tips and T-Mobile Dance. Lots of questions of change here - changing your life, changing the daily routine. It's great to see three such crazy films. But Cadbury is the winner. I love the seriousness of the children. The gorilla was allowed to let himself go, but them, no. BEST PRINT Veet Bush wins it. Thank goodness someone thought of doing this as it is hilarious. Second comes the VW CrossPolo print. Again, it made me laugh. It's always good to laugh in 2009. BEST OUTDOOR My number one is HBO Wall of Secrets. I like the fact that you can open someone's head and hear what's going on inside. It's what I call trash. HBO excites our perverted curiosity yet again. In second place, Blu Tack Sticky Tape. Why did I like this? Because it's funny. It has the look of a classic at first glance, then you notice how absurd it is to have this soft thing in the place of the sellotape.  BBDO Mexico communicate a new service of El Universalâs website. Users can now enter the site from their iPhone directly from an application created for this purpose and have access to the siteâs full regular capabilities like audio, video, images and latest news. The communication targets are newspaper readers and iPhone users. VIEW THE AD  BBDO Toronto launch the new environmentally friendly Mercedes-Benz BlueTEC engine. VIEW THE FAUCET AD VIEW THE HOSE AD  You need help out there in the world and this spot from Wieden+Kennedy, Portland helps with directions. VIEW THE SPOT  Kirk Balden of design, animation and VFX studio Smoke & Mirrors New York leads his adept team in creating the captivating VFX on a recent :60 for HYATT, via BBDO, NY. In There's a Place, we venture through global avenues of the entire HYATT experience, not only capturing the relaxing essence of a stay at the premier hotel, but the magical luxury as well. With a balcony view of NYC's shining lights, beaches off the coast of an exotic island, and a secluded location in Asia...the effort truly encapsulates the HYATT hotel experience. VIEW THE SPOT Stopping cruelty is the goal Foundations like the Animal Anti-Cruelty League work very hard to protect animals from abuse. But they canât be everywhere at once. The best way for them to make a bigger difference is to instil a sense of responsibility within communities, so that more of these atrocities are reported. Agency: Lowe Bull Cape Town VIEW THE SOCCER AD VIEW THE CHAINS AD VIEW THE MOP AD  Nathan McGuinness of Kommitted exposes our inner chocolate obsession with a delicious :30 for Hershey's via Arnold NYC. With VFX expertise by way of Asylum, McGuiness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey's Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born. After being shaped, it's then hurled into its iconic silver wrapping. Down and around a giant slide it goes, landing smoothly in a barber's chair where it checks itself out. Showered by cheers and well wishing paparazzi of other Kisses, a machine flings the superstar into one of three predetermined destinations. The job of the kiss is fulfilled; when it's chosen by a young boy and handed off to his mother, whose elated face says it all. VIEW THE SPOT  Bicoastal music collective Black Iris has crafted two compelling and experimental new tracks for ESPN's new X Games 13 campaign via The Martin Agency. In the two :30's, The Seed and The Spark we see the origins of ideas coming to life down the side of a mountain and through the snow where extreme sports ideas are born. The Black Iris compositions complement the renegade spirit of these spots with eclectic electronic flourishes that drive home the idea that the X Games aren't just another series of sporting events, they are original works of sport. VIEW THE SPOT VIEW THE SPOT Fast wheels replaced by slow ones SHOCK tactics have been replaced with heart-wrenching real stories in Queensland's latest road safety campaign from BCM, Brisbane This, just one in four of a series of TV ads that will point people whose lives have been shattered by accidents to share their experiences on a social-networking website, similar to myspace.com. VIEW THE SPOT  Fallon London and MJZ's Tom Kuntz bring us another glass and a half full production for Cadbury. VIEW THE SPOT  Wieden + Kennedy, Portland offer some career tips in this Super Bowl spot for Careerbuilder.com directed by Tom Kuntz. VIEW THE SPOT  Thess new interactive murals were created by BBDO-NY to promote the third season of Big Love. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each personâs head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the muralâs inner and most personal secrets. These secrets range from the innocuous (i.e., a woman whoâs in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. VIEW THE OUTDOOR George cut down the cherry tree we cut the commission Three phase billboard that needed to sell the fact that Rehava will give buyers half their commission when they buy a house. Created by Hook, Charleston, South Carolina VIEW THE HALF ONE AD VIEW THE HALF TWO AD VIEW THE HALF THREE AD  The brief: A Manzer handbuilt guitar is more than a musical instrument; its the start of a lifelong relationship. Agency: john st., Toronto VIEW THE CASE AD VIEW THE RELIGIOUS AD VIEW THE THERAPIST AD Sportswear comes to eyewear Adidas goes from the feet to the head with these print ads from Saatchi & Saatchi Colombo. VIEW THE EYE ONE AD VIEW THE EYE TWO AD Put your hands together for WWF Ogilvy & Mather India created this print campaign for WWF India VIEW THE BARASINGHA AD VIEW THE WHALE AD A faster food way to get there Just before the opening of Aucklands brand new toll road, the Northern Gateway, Burger King jumped in with a full page ad from Y&R Aucland that offered to pay the toll for their customers, through a $2 discount at the restaurant nearest to the start of the road. Though the road will wipe 25 minutes off the journey North, no one was too thrilled at the thought of having to pay for the privilege, so the press ad was timely and to the point. VIEW THE AD  Y&R Bangkok show us that tea can work wonders in the work place VIEW THE SLEEP SPOT VIEW THE NEW STAFF SPOT  Take a up-close tour to the NBA courtesy of Goodby, Silverstein & Partners, San Francisco and Smuggler. VIEW THE MUSIC SPOT VIEW THE PANTS SPOT VIEW THE PRACTICE SPOT Christmas gifts on ebay. Get the picture? The print campaign from BETC Paris shows a Christmas setting with a difference each object - be it a present, decoration, or the Christmas tree- are in fact the pictures of objects sold on eBay. VIEW THE NOEL AD VIEW THE LOUNGE AD VIEW THE TOY TRAIN AD  This print campaign from Exclam Comunicacao, Curitiba Brazil VIEW THE PEN AD VIEW THE KIDS AD VIEW THE POWER AD Food leaves home The idea behind this campaign from JWT Dubai is the advantage of using this toothbrush succinctly summed up in the line âFood has no home in your mouth anymoreâ. VIEW THE CHICKEN AD VIEW THE CORN AD VIEW THE PINEAPPLE AD  A woman questions her friend, if there was only one phone left at the Verizon One-Day Sale, who would get it? McCann Erickson, NY will tell you with this spot. VIEW THE WORST CASE SPOT VIEW THE THERES MORE SPOT  To raise awareness of Kleenex Anti-Viral Tissues JWT London created these outdoor ads. VIEW THE SHIP AD VIEW THE DRAGON AD « First « Previous Next » Last » 2 of 7 |
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