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Seen and noted
 Here a mother spends the day with her "fake" baby, the message via thebrandshop Sydney being that unless your baby's fake buy Yummy Bubby. VIEW THE SPOT  A simple campaign to convey the power of Maglite torches. There's nothing like a good game of 'make the alien squint'. VIEW THE ALIENS AD VIEW THE ARM AD VIEW THE VISOR AD Guest judge: Paul Nagy, CD, Clemenger BBDO Wellington This week's guest judge is Paul Nagy, creative director of Clemenger BBDO, Wellington, New Zealand. He has been recognised in all major international award shows - most recently receiving back-to-back gold and silver Lions at Cannes in 2007 and 2008. Paul's work includes the 'Sleep before you drive' Crashed Beds print campaign for NZTA, a billboard that was sent from one side of New Zealand to other (in over 300 pieces) via carrier pigeon for Omaka Aviation Museum, and the development of live text messaging to a website to promote the dangers of distracted drivers. He loves fly fishing, spending time with his wife and two daughters, and long walks on the beach.BEST TV Clean coal... I love a good oxymoron. Kinda reminds me of the 'Diet Coke' I have with my extra large Maccas meal deal. As such I chose Alliance For Climate Protection because it takes the piss out of phrases like 'clean coal', greenwashing and advertising in general. That line: "...harnesses the awesome power of the word: CLEAN" kills me. Understated and tinder dry as you'd expect from the Coen Brothers (and I love that sparkly, turd-like lump of coal that whizzes around the screen like Tinkerbell). As a runner-up I went with the Milk ad because it has a lovely, simple insight at its heart. But I couldn't finish without tipping my hat to the 'Good Knight' bug spray ad... A blindfolded guy throwing knives at a delighted, doomed midget... genius. BEST PRINT I've seen quite a few freeze-frame, smashed porcelain ads recently (we did one ourselves), but for a guy who loves a strong coffee, the Mambocino ad stood out for me. Delivers the prop in a blink of the eye, and I can't believe I wrote that. For a runner-up I like the 'Fast flowers' ad for 123fleurs because it tells a great story in a single image and I've been there. BEST OUTDOOR Loved the outdoor campaign for Canon's image stabilizer. Simple and engaging way to communicate the benefit of the product. For a runner-up I chose the TAM Viagens bookmarks - a clever reminder that, strangely, sometimes the best experiences in life aren't to be found 40 centimeters in front of your face.  The latest product ad from thebrandshop, Sydney in last year's most talked about (and complained about) campaign. VIEW THE SPOT Putting our money where your mouth is Transistor Studios and agency Ogilvy Shanghai dream big for Midea household appliance manufacturer's new compact designed AC product line. The latest spot titled "Dream" brings curiosity and imagination to innovative technology and energy efficient sleek products. VIEW THE SPOT  Based on the concept: "Sometimes it's all you need to wear", Mizbala, Tel Aviv Yafo's mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. VIEW THE AD  Rather than preaching the benefits of milk, BC Dairy Foundation's eclectic new ad campaign demonstrates the consequences of not drinking enough milk, making it much more interesting and relevant to targeted teens. Each ad tells a story of a particular moment in the lives of some quirky characters and how milk could have changed it all, says Dean Lee, creative director, DDB Canada, Vancouver. VIEW THE SPOT  Iceland based agency Ennemm, together with the Crossroads' directors Samuel and Gunnar, showcase the harsh depiction of unrestricted children in an adult world. In an effort to illustrate the effectiveness of Siminn's free website filtering service, Siminn Netvari portrays impressionable young children in various scenes: a chaotic bar, a strip club, gambling and even entering a dangerous stranger's house. VIEW THE SPOT  Director Geordie Stephens of Tool and agency Goodby, Silverstein & Partners recently collaborated for high-speed Internet service provider Comcast on two hilarious :30 spots starring the animated turtle couple, Bill and Karolyn Slowsky. The spots promote the increased speed that Comcast is offering for its Internet connections. VIEW THE UPSIDE SPOT VIEW THE WAGON SPOT  Figthing against the mainstream of the big banks' communication, The Financial Bank via Young & Rubicam Peru positions itself as the bank for those individuals who will be big, undressing the advantages of being small and the uncomfortable truths about the big banks through this "antisystem" campaign. VIEW THE EARTHLING SPOT VIEW THE BIG SALARY SPOT VIEW THE BLUE ACCOUNT SPOT VIEW THE EFFECTIVE SPOT  'One Green Bottle' is the first commercial in McCann Erickson Dublin's new campaign for Heineken Ireland. In this ad, we see a bottle face a near death experience, causing its life to flash before its eyes. This new campaign for Heineken explores the unique perspective of the Heineken bottle and the exciting world that it inhabits. It also introduces the new campaign line, 'live every last drop', a testament to the bottleâs attitude to life. VIEW THE SPOT  Duvall Guillaume Antwerp don't want you too wait too long to start planning your pension. VIEW THE SPOT  Alarming new statistics show that the line between man and lady man has never been blurrier. But thanks to our friends at Solo and Lifelounge Melbourne the real man thirst crusher, help is on the way with The Solo Man Bib. VIEW THE AD  303 Group Sydney relaunch Gloria Jean's new advertising platform, Live life one sip at a time.A simple and charming love story about 2 awkward people that take forever to get it on, but eventually do. VIEW THE SPOT  To promote the wider benefits of Panadol Menstrual Ogilvy & Mather Singapore created these radio spots PLAY THE STRESS SPOT PLAY THE WRINKLES SPOT PLAY THE HAIR SPOT  A 3 minute infomercial send-up for Stride Gum from JWT New York and Tool of North America. VIEW THE SPOT  180 Los Angeles and Epoch Films undo a few wrongs in this campaign for Boost Mobile. VIEW THE BIKE SPOT VIEW THE CORONER SPOT 20/20 distractionsTwenty20 cricket is a fast and furious game full of big hits. In fact the hits are SO big that the commentators have a lot of time on their hands while the ball's in the air.Agency DDB New Zealand PLAY THE BRIDESMAID SPOT PLAY THE MANZILLION SPOT PLAY THE INSPECTOR SPOT  The Coen Brothers direct this spot for Crispin Porter + Bogusky, Boulder to clear the air over clean coal. VIEW THE SPOT  You know how old people always dance to, well, old music? That's because it's the music they grew up with. They didn't have rock, hip-hop, trance, disco, new age and they certainly didn't have jumpstyle.These Duval Guillaume Brussels created commercials build on how we all see our future: we all want to grow old, but we don't want to feel old. That's why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later. VIEW THE GARAGE SPOT VIEW THE JUMPERS SPOT  Grazia girls describe their personal style in these spots from Fallon London VIEW THE ESME SPOT VIEW THE MIA SPOT VIEW THE CHRISTINA SPOT « First « Previous Next » Last » 8 of 8 |
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