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Seen and noted
 A Mercedes-Benz E-Class driving down a very dark and very lonely road pulls over to let a few passengers out in this spot from Jung Von Matt/Alster Hamburg VIEW THE SPOT Opportunity in a crisis Leo Burnett Lisbon created a plug-in that removes the word "crisis" from every webpage and replaces it by the word "opportunity". This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word "opportunity". VIEW DETAILS Turning the heat up Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect. Agency: Colenso BBDO Auckland. VIEW THE BILLBOARD Transcend into a world of your own This new Penguin Books campaign via DDB Hong Kong features avid bookworms reading in the middle of what should be the busiest locations in Hong Kong. However, to show that the readers are in their own worlds, the photos are completely devoid of people, cars and even life. You just see one guy or girl reading a classic Penguin novel. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  BETC Euro RSCG has launched a new communication campaign in partnership with Partizan for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). Directed by Asger Leth, the film portrays every step in the chain of abuse, where the face of the people abusing the child is replaced by the face of a European who, we discover at the end of the film, is the man who will look at photographs of the little girl being ill-treated. This reinforces the message at the end of the film that if there is no demand there will be no supply and highlights the responsibility of the clients. From the beginning of April this campaign will be broadcast for free in the media: television, cinema, press and web have all agreed to contribute. The Air France agencies, airplanes and buses will join in on 1 June and provide an essential showcase. ECPAT will also circulate leaflets and small posters in partnership with their professional tourism partners. VIEW THE SPOT VIEW THE SPOT (LOW RES)  This viral is about inspiring graduates to apply for the Saatchi & Saatchi Summer Scholarship Program. VIEW THE SPOT  Featuring real gamers and game bloggers playing real games to capture the ultimate mobile gaming experience. Lowe Singapore and Supermarkart collaborated with Phil Toledano to create a huge bank of images. The campaign extends online and instore where other gamers images are to be captured and used in the campaign. VIEW THE CAMPAIGN Smart drive-in How do you communicate to people that the Smart car is roomier inside than most people think? Ply them with popcorn and get them to spend one and a half hours inside one while watching a movie. Supermarkart created the urban indoor drive-in experience in the middle of town with it creating a huge amount of press and selling out all sessions. VIEW THE IDEA Huge storage The Jupiter Drawing Room Johannesburg advertise the Sandisk 4GB camera card at CNA stores. VIEW THE IDEA Words of freedom Freedom Day is a South African public holiday celebrated on April 27 and it commemorates the first non-racial elections held in South Africa on that day in 1994. PLAY THE SPOT Life is a Carousel for Philips Created for Tribal DDB, Amsterdam, the interactive campaign (www.cinema.philips.com) promotes Philipsâ latest entrant into the television market, the CINEMA 21:9. Since the televisionâs 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywoodâs best. Stink Digital director Adam Berg responded with an idea for an epic âfrozen momentâ cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. The film, titled Carousel, is the centre piece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to âspinâ through the filmâs single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projectâs biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the micrositeâs loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam. VIEW THE SPOT VIEW THE SPOT (HIGH RES)  MTV's new Paris Hilton reality show "Paris Hilton´s My New BFF" is animated by Bueno Aires World Design Studio. VIEW THE SPOT  An overenthusiastic individual and his faithful sidekick test the belief that Sierra Mist Ruby Splash is actually Liquid Sunshine in this campaign from Creature Seattle and Biscuit Filmworks. VIEW THE AZTEC SPOT VIEW THE RAINBOW SPOT Billion downloads Online campaign launched by TBWAMedia Arts Lab to celebrate Apple achieving 1 billion application downloads since introduction 9 months ago. VIEW THE ONLINE IDEA  TBWAMedia Arts Lab, Los Angeles has released new TV work for Apple. VIEW THE BIOHAZARD SUIT SPOT VIEW THE TIME TRAVELER SPOT VIEW THE LEGAL COPY SPOT VIEW THE STACKS SPOT  Everyday, for millions of children, killing people via video games is a fun thing to do⦠Here JWT Paris tried to heighten peopleâs awareness on a too little known fact that, in the real world, thousands of children live their childhood killing and dying for real. By adopting an extremely realistic âshoot them upâ gaming graphic and therefore putting the confusion into the mind of the viewer until the end reveal, JWT wanted to emphasize the fact that, unlike their beloved children, killing people and putting their life at risk for some children is not a game but a real daily routine. VIEW THE SPOT  In BMF Sydneyâs new Motherâs Day campaign for Lamb, Sam Kekovichâs nephew urges us to forget the dodgy gifts we usually give Mum. Thereâs only one way to show Mum sheâs special, he reckons - cook her a Lamb Roast. VIEW THE SPOT Heal old woundsStrong hair Media establishments received a variety of information on Pantene's latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman's hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair. VIEW THE IDEA Flowers on your mind Banjo Sydney turned street signs into flowers for PA Day. 450 signs were converted in Melbourne, Sydney and Brisbane. Personal Assistants and bosses were targeted by placing the ambient advertising in CBD and commuter belt areas. The results speak for themselves. Compared with PA Day 2008, orders were up 77% and average revenue per order was up 14%. VIEW THE IDEA Mixed up products DM piece to media buyers to entice them to book space in SBS Television's Really Short commercial breaks, where there are less ads, so their client's brand won't get mixed up with all the others. VIEW THE IDEA VIEW THE IDEA Protect your headIn an effort to encourage motorcyclists in the Rodney District Council area to wear their helmets, Saatchi & Saatchi New Zealand illustrated how a motorcycle helmet can protect you from the range of horrors involved with head injuries. PLAY THE LIST SPOT PLAY THE SURGERY SPOT PLAY THE EMERGENCY SPOT  Relax, we'll make you look good. Introducing personal shopping from Extreme Group Toronto. VIEW THE FIRST AD VIEW THE SECOND AD The beautiful word that is Scrabble (print) Beautiful illustration in this Scrabble campaign of six great ads from Ogilvy & Mather Paris. See also TV campaign. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD The beautiful word that is Scrabble How to make a 60 year old game still look cool? Scrabble unleashed the imaginative power of the words and collides them in these three beautiful spots from O&M Paris. Animation by Wizz. VIEW THE HULA SPOT VIEW THE SUMO SPOT VIEW THE YOGA SPOT  New Viagra campaign from Taxi Toronto and Soft Citizen/Furlined. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  The global financial crisis has hit agriculture and increased the price of food which has also increased the number of people starving around the world. Those who suffer the most with this are those living in undeveloped countries. While in the United States, Japan, and Europe spent $900 billion USD to heat the economy back up, the price tag for ending hunger in the world is a mere $30 billion USD. VIEW THE SPOT  Grey London and Moxie Pictures created this look at two Bingo Superstars VIEW THE SINGER SPOT VIEW THE MODEL SPOT VIEW THE SINGER SPOT (LOW RES) VIEW THE MODEL SPOT (LOW RES)  Y&R Mexico has a new print campaign for Goodyear Tires. VIEW THE BOY AD VIEW THE DOG AD VIEW THE SKATER AD Leave while you canNet#work BBDO Johannesburg were briefed to encourage students to use Toot 'N Scoot taxi service when they've had a few too many. PLAY THE FIRST SPOT PLAY THE SECOND SPOT Insurance phobias This campaign states that, with Alexander Forbes Insurance, a completely irrational phobia is far more justifiable than any insurance-related fear. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In this viral a ten-year-old boy sits down in front of a dressing table in a bedroom. He takes one of the lipsticks from the table, and puts it on. VIEW THE VIRAL  The Sweet Shop's Steve Ayson directs this R&V Insurance spot for Jung Von Matt Berlin. VIEW THE SPOT Who's in the news?To promote the launch of TVNZ news online. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT DDB Stockholm communicate the Passat TDIâs low fuel consumption in this radio campaign. PLAY THE CAMPAIGN AND IDEA DETAILS  BBDO Mexico has created an ad that uses braille to detail the instructions on how to arrive at your destination. VIEW THE AD  Mayo DraftFCB Ecuador show that you only need your body to protect yourself. VIEW THE POLICEMAN AD VIEW THE COWBOY AD  This graphic campaign was made for michou and mau foundation by Y&R Mexico in order to create awareness about the problem that many children are burnt by people leaving matches within reach of their kids at home. In the graphics child is shown in pain and agony formed by thousands of matches both used and non used. Copy: Leaving matches within reach of children is the third cause of burnt children in Mexico. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 2 of 8 |
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