Seen and notedGatwick Airport wanted people living within its 60 mile radius, to think of the Airport as a place with great, good value shopping. It just so happens that gay magazine Attitude, has incredibly high readership in the South of England due to the large gay community living in areas like Brighton. A mock double page fashion spread was published in the magazine and the models were replaced by planes. VIEW THE AD Don't call me chickenConceptualised by Cape Town agency FoxP2, this campaign sees animals exhibiting jaw-dropping feats of strength, all thanks to a healthy dose of dairy (together with a gentle nudge from the animation department at Black Ginger). VIEW THE CHICKEN SPOT VIEW THE SEAGULL SPOT VIEW THE TORTOISE SPOT Aimed at parents of older tweens and young teenagers, this TVC, via agency Smart, Melbourne, is part of a campaign designed to reduce the age of initiation to alcohol. VIEW THE SPOT Chicago nowA print and outdoor campaign from zig Chicago VIEW THE HOT DOG AD VIEW THE QUARTER AD VIEW THE WILLIS TOWER AD VIEW THE NO PARKING OUTDOOR VIEW THE SEX OUTDOOR VIEW THE CHALK BLOG OUTDOOR Saatchi & Saatchi Guangzhou show how Tide Bleach can make your whites really light up. VIEW THE SHIRT AD VIEW THE BATHROBE AD VIEW THE TROUSERS AD In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner. Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens' direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees. VIEW THE EXCEL SPOT VIEW THE FARM SPOT VIEW THE MOTOR SPOT Pass the parcelTo celebrate their 9th Birthday, Virgin Blue via CumminsNitro Brisbane created the world's biggest game of pass the parcel. A 3D present invites people to unwrap him and performs a bit of a striptease as he takes off a layer. By playing, people have the chance to win prizes and can increase their chances by passing the parcel onto their friends. After they play, people are directed to "unwrap a hot fare'"at the 9th Birthday Sale. VIEW DETAILS Bao Bao Wow!Bao Bao Chilli Sauce delivers a dose of fiery fun with each dollop. To communicate this, a series of quirky web banners designed by Grey Kuala Lumpur are placed on food blogs, each featuring a different representation of intense heat. The first utilizes heat-seeking missiles that are attracted to the bottle of chilli sauce wherever it goes, implying that the sauce is irresistible. The second sends the cursor reeling back with an explosion triggered by each mouse-over. The third banner sparks off flames and sets the cursor aflame whenever it strikes the bottle, reflecting the nature of chilli fans who love to 'play with fire'. VIEW DETAILS TransformersMcWinners and McLosers
August 25, 2009 21:38 (Edited: February 17, 2023 04:19)
This campaign for Mc Donald's, created by BETC, EURO RSCG Paris came out on the day of the Baccalaureat exam results. Pass or Fail, it doesn't matter, come as you are! VIEW THE AD Rescue boothIn this campaign Colenso BBDO Auckland demonstrate that LandSAR is New Zealand's emergency exit when you are in trouble in the outdoors. VIEW THE FOREST AD VIEW THE MOUNTAINS AD VIEW THE SNOW AD Launched over the weekend by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv ,the first synchronized TV campaign:Every spot showing its exact airing time A new Energy bar campaign uses 55 different TV versions to demonstrate the concept: "Every moment, Energy boost"Have you ever seen a TV spot that shows its exact time of airing? VIEW THE EVERY MOMENT ONE SPOT VIEW THE EVERY MOMENT TWO SPOT VIEW THE EVERY MOMENT THREE SPOT To illustrate the power of Kleenex® Anti Viral tissue, Rhino through Laughlin Constable brought to life the Flu Bug a jittery, mischievous little guy whose M.O. is to appear out of nowhere and derail the best-laid plans then set him loose in a smattering of media formats, including live video and web animation. VIEW THE FIGURE SKATER SPOT VIEW THE RODEO SPOT VIEW THE BACK TO SCHOOL SPOT VIEW THE BABY SPOT adidas' new SUPER 7 campaign - the first time that all 7 of adidas' greatest track and field athletes star in a campaign together. The featured athletes include Tyson Gay, Haile Gebrselassie, Veronica Campbell Brown and high jumping phenomena Blanka Vlasic. The films were created for adidas by digital agency RIOT (180 TBWA CRITICAL MASS) and written and directed by Lee and Dan. VIEW THE BLANKA SPOT VIEW THE TYSON SPOT VIEW THE VERONICA SPOT VIEW THE GROUP SPOT AdPartners Sydney has put to air this commercial for Legacy Week, August 30 to September 5. VIEW THE SPOT Michelin on lineIn line with Michelin's strategy to engage more with consumers online, a new microsite on fuel savings is launched (www.michelinsavesfuel.com.sg). The site from TBWA Tequila Singapore provides an in-depth understanding on how Michelin tyres can help save fuel and reduce CO2 emissions. The highly engaging 3D animation site brings live to an otherwise complex subject, and a live chat with the Michelin Man proves to be informative and entertaining. VIEW DETAILS What's in the bootOn Monday 27th June Tequila launched a digital campaign to promote the new Nissan Dualis Hatch through Whybin TBWA Tequila. This was a pre launch initiative to generate awareness, interest and familiarise people with key product features of the Dualis hatch. The pre-launch activity involved a consumer competition, giving consumers the chance to win one of three major prizes worth $15,000 in total, hidden within the new Nissan Dualis Hatch.By logging onto http://whatsinthedualis.com.au and exploring the interactive car, users were prompted to guess what is hidden in the boot by collecting daily hints. Hints were also seeded through Twitter. VIEW DETAILS Premium sandals from By Design India with the world's highest heel, 6 inches. VIEW THE LIBERTY AD VIEW THE CHRIST AD Shalimor Avnon Amichay /Y&R Interactive Tel Aviv print campaign for Clearex. VIEW THE DOLPHIN AD VIEW THE PAC AD VIEW THE CAR AD This is a recruitment video from JWT Shanghai for the Ford Fiesta "Bold and Stylish Blog". They are inviting 20 people to express their bold and stylish DNA with a Ford Fiesta and sharing it with everyone. VIEW THE SPOT Running out of creditM&C Saatchi Melbourne and Plaza Films have produced a 140 second online commercial for ANZ Bank to promote more convenient banking. The spot depicts the frustrations small business owners can experience when their bank is understaffed and they cannot contact their bank manager. ANZ now have a small business banker in almost every branch. There are accompanying 45s and 30s TV spots. VIEW THE SPOT The slow squeeze
August 22, 2009 21:07 (Edited: February 17, 2023 04:19)
bloom Dublin reposition the Sqeez brand. Giving it thirst appeal.At 1000 frames a second the world is a looks like a different palce VIEW THE SPOT Beautiful Uma Thurman in a 30-second commercial for Ange ou Demon Le Secret, a new fragrance from Givenchy Ad from Anton & Partners / NY VIEW THE SPOT Personal Trainer and naturopathic doctor delivers a non-traditional chocolate box for Christmas. Promotion from Hot Tomali Vancouver. VIEW THE AD All the colours of PantoneBasheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance so they gave the job to Bates 141 Jakarta. VIEW THE AD Print campaign for Radio Gold from Propaganda Bucharest. VIEW THE YELLOW SUBMARINE AD VIEW THE DEPECHE AD VIEW THE QUEEN AD The mug collectorA film crew visits a Mug Collector to promote a mug giveaway breakfast in this spot from Metropolitan Republic South Africa. VIEW THE SPOT The IOC just launched the second phase of its "Best of Us" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber United Seattle created an animated TV spot titled "All Together Now." The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans. VIEW THE SPOT More satisfaction with every non puffExplosive new spot for BabyLove nappiesDDB Melbourne has invented a new kind of poo called a Number 3 to launch BabyLoveâs revolutionary new nappy. VIEW THE SPOT Tough awards
August 21, 2009 04:32 (Edited: February 17, 2023 04:19)
Back in 1996 Independent Newspapers decided to do something proactive to promote and develop exceptional print advertising in South Africa, and so The Eagles Print Awards were born. Since then The Eagles have become the benchmark for print advertising in South Africa. With the Black Eagle being so tough that it's only ever been awarded 5 times.Agency: King James Cape Town. VIEW THE EAGLE ONE AD VIEW THE EAGLE TWO AD VIEW THE EAGLE THREE AD Listen to the booksIf you want your household moved quickly, efficiently and carefully call Urban Rush Movers. This campaign from DDB Canada Vancouver gives the public a (slightly exaggerated) taste of what Urban Rush Movers can do for them. VIEW THE COFFEE AD VIEW THE FRIDGE AD VIEW THE WARDROBE AD NFL Promotion from Deutsch LA VIEW THE ELI SPOT VIEW THE PEYTON SPOT VIEW THE RIVERS SPOT VIEW THE HD SPOT « First « Previous Next » Last » 2 of 6 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |