Seen and notedCalendar girlsMore inkA campaign from BBDO Guerrero / Proximity Philippines that highlights the advantages of using HP printer inkswhich produce 2.4 times more print-outs than refillable ink cartridges. PLAY THE CAR SPOT PLAY THE SOLD SPOT PLAY THE DOG SPOT Gruponove Recife did these ads in Portuguese the English goes like this: "Like your wife's shopping, it also comes in the credit card bill. But it's a lot cheaper." "Donate R$ 5,00, R$ 10,00 or R$ 20,00 in your Hipercard. VIEW THE HELP US ONE AD VIEW THE HELP US TWO AD VIEW THE HELP US THREE AD Skill Tester shows effects of Parkinson'sThe slowness, rigidness and shaking limbs often associated with Parkinson's Disease can make simple, everyday tasks virtually impossible. For non-sufferers it's difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson's Victoria's research at the same time. In the first 12 hours over $5000 was collected. VIEW THE CONCEPT These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth. VIEW THE ADS Vampire's lairWhen work on one of Auckland's largest developments stopped, the public were lead to believe the recession caused it. DRAFTFCB Auckland let them in on the real reason. VIEW THE CONSTRUCTION AD VIEW THE SUNLIGHT AD PLAY THE RADIO SPOT These Trebor People are MintSpankâs Steve Bendelack directs the new Trebor Mint Gum commercial for Fallon, London, written by Matt Keon. The TVC introduces 'The Mint People', whose life revolves around the world of mint. FAQ, also at Spank, created the digital advertising campaign as well as the website, www.themintpeople.co.uk. They worked in conjunction with Bendelack, who also shot all the web content, to create a really integrated campaign, produced entirely by Spank. VIEW THE SPOT Bulmers cuts the price in IrelandThis Bulmers Price Cut Commercial, via Young Euro RSCG, Dublin, shows an eager young Bulmers orchard worker, who, after hearing about the 'cuts - effective immediately' takes it upon himself to make 'cuts' throughout the Bulmers orchard resulting in some modified hats, boots and baskets. VIEW THE SPOT The brief for Ad Impact, Perth :awareness for Stirling Foods superior quality beans. The solution - Leveraging from the age old belief about eating too many beans. This campaign of 3 was uniquely placed in the comic section of the newspaper. Each one on different days. VIEW THE ELEVATOR AD VIEW THE VATICAN AD VIEW THE SWINGERS AD To relaunch one of the world's best loved and most iconic video game characters, Leo Burnett Melbourne took viewers on a journey back to their youth. Borrowing the highly nostalgic music, SFX and visual cues, the spot couples real life action with the unforgettable Mario soundtrack. VIEW THE SPOT Casino di Venezia is much more than just a casino. It's in a unique place, Venezia, built in 1836 is the first casino in the world and offers much more than gambling. A true infinite emotion. Outdoor from ADMCOM BOLOGNA. VIEW THE AD Intersport sells sport apparel through its 5000 (and more) shops worldwide. The primary target is customers passionate about their sport but not sport freaks. This campaign from AdmCom Bologna talks to those people. "Let's sport" VIEW THE RUN AD VIEW THE SMASH AD VIEW THE DUNK AD GDS&M Idea City Austin is launching our new U.S. Air Force spot this week, Space. The new TV spot is part of the "Science Fiction" campaign and is portrayed in a cinematic, sci fi way that demonstrates that in the end that these missions are in fact, not science fiction, it is what the women and men of the U.S. Air Force do every day. VIEW THE SPOT Leading optician brand Specsavers has enlisted the help of much loved BBC children's TV characters Postman Pat and Jess, his black and white cat, in a new TV campaign. The stop frame animation spot is directed by Darren Walsh of Passion Pictures and was devised by Graham Daldry, Simon Bougourd and Neil Brush from Specsavers Creative, Specsavers' in house advertising agency. VIEW THE SPOT Leo Burnett, Chicago brings the family together for Nintendo VIEW THE EMBARRASSED SPOT VIEW THE AIRPLANE SPOT Thanks to a distinctive one-second-sound, now anyone calling from a landline or cell phone can immediately recognize before the first ring if the number they are dialing to belongs to a Movistar cell phone or not.To communicate the news, Young & Rubicam Lima created a rockumentary type spot which displays a fake young band getting ready to rehearse in a garage, regretting the lack of understanding from the world to their music. The funny thing is that its greatest (and sole) "hit" is the one-second sound in question. So much effort "to reach the world" is however embraced by Movistar, who "adopts" the sound. VIEW THE SPOT This is a urban outdoor inside a winter event in Brazilia, Brazil. To promote a condom's use. Master Sao Paulo made the outdoor and a film about it. VIEW THE AD More than one for the roadUsing special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there's one roach, there will be others lurking somewhere in the darkness. VIEW THE AD With the debate over health care reform intensifying, AARP wants to make sure the American people had the facts on this critical issue. Working with long-time advertising partner GSD&M Idea City, AARP created an integrated campaign that corrects some of the myths being propagated by opponents of reform. The television spot in this effort features an ambulance being blocked at every turn by vehicles representing special interest groups. This engaging ad, along with several print and online executions, can be viewed at HealthActionNow.org VIEW THE SPOT Guest judge: Andy Greenaway, ECD Asia Pacific, Saatchi & Saatchi
This week's guest judge is Andy Greenaway, executive creative director Asia Pacific of Saatchi & Saatchi.
Andy has laid asphalt, cleaned hotplates, pulled pints, mown lawns, sold art (his own), modeled on a catwalk (before the beer belly) and has performed extensive fieldwork in elementary nutrition (he lived on baked beans and canned tomatoes for two years while at art college). He eventually stumbled into the direct marketing business at age 19 as a junior art director. In 1991, he moved to Asia where he has had stints in Singapore, Hong Kong and Thailand. In 1999, he propelled Ogilvy Singapore to the top spot of the Campaign Brief Asia Rankings and helped keep them there for four years. Andy left Ogilvy in 2004 to start his own mobile content business (which today sells premium content in more than 20 countries around the world). Andy joined Saatchi as Regional Creative Director SE Asia at the end of 2004. He has won metal in every major show including various Golds at Cannes and Clio. He's also won a couple of coveted Silver pencils at D&AD. He has refused to write the full list awards down for our readers because he is now over 40 and he believes that kind of mental exertion can be dangerous at his age. First: Starship Foundation. Very emotional with a nice, if not altogether surprising, twist at the end.... BEST TV First: Starship Foundation. Very emotional with a nice, if not altogether surprising, twist at the end. Seeing the situation through the caring eyes of a child really pulls the heart strings and gives the situation more poignancy. I should imagine donations will come streaming in. Runner-up: Lambstock. Certainly nostalgic. And very watchable. It did irk me a bit, though. Lambs are usually a sign of peace and gentility and we're eating the poor buggers. But hey, we are talking to meat lovers who are not so sensitive about the more symbolic aspects of lambs. BEST PRINT First: Big Game Poker. None of the print particularly takes me. But if I had to choose, the winner would be Big Game Poker. It's an arresting image which demonstrates the idea that underdog (or perhaps underzebra) can turn the tables in this tournament. On the negative side, I find the use of animals a bit punny when used in conjunction with 'Big Game'. Runner-up: BCCA. I'm not smitten with this ad, but at least it's got a bit of humour in a category that's usually as dry as beef jerky. On the downside, I think it's an idea that's been done before in this category and others. So not original enough for me. BEST OUTDOOR First: Israel Cancer Association. An abruptive way to get across the skin cancer message. I feel the device is not original, though. We've seen it used by the Tate Gallery and many other brands over the years. Runner-up: Faber Castell. I thought putting a poster of crayons next to graffiti art was quite neat. The only rub, I feel, is that graffiti is done by toxic spray cans, not gentle pastels. Crash, smash, bang!What sort of person drives the unbreakable Hilux? Radio from Saatchi & Saatchi, Auckland PLAY THE CRASH SPOT PLAY THE SMASH SPOT PLAY THE BANG SPOT Airness attractionAirness, a french brand, just launched by BETC 4D Euro RSCG a new campaign for its fragrance "Attraction". Airness Attraction Day gives to young guys what they love the most : girls, action, gaming, and cool illustrations with an amazing motion design ! VIEW DETAILS Why the chicken would cross the roadKarma Lakeland was a residential project which where Villas are surrounded by a sprawling green versus all other properties in Gurgaon which are high rise with really small square footage. Outdoor from JWT New Delhi VIEW THE AD Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities", and asked Shalmor Avnon Amichay/Y&R Interactive Tel Aviv to find a surprising way to expose it. VIEW THE AD Print campaign from BETC Euro RGCG, Paris VIEW THE GT LINE 1 AD VIEW THE GT LINE 2 AD VIEW THE GT LINE 3 AD Following on from a successful campaign for P&O in 2008, XYZ teamed up again with the crew at BMF Sydney to create a trio of summer loving spots. VIEW THE DECK SPOT VIEW THE JETTY SPOT VIEW THE BEACH SPOT Tool Director Harry Cocciolo and Nickelodeon Creative Advertising collaborate to deliver an urban twist on the age-old joke "Why did the chicken cross the road?"for Nickelodeon. This time around it's a joke with a sobering punch line. As cell phones, mp3 players and text messaging become greater distractions to pedestrians and drivers alike, Nickelodeon has teamed up with Safe Kids USA to launch a new campaign aimed at making kids aware of the dangers of technological distractions. VIEW THE SPOT HairstrapAs a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result.Fortune Indonesia created the outdoor. VIEW THE AD In the wake of successful campaigns that helped launch the 2009 Ford F150 and transformed the Ford Fusion into a best seller, New York-based A Very Small Office (AVSO) and design and animation studio Offspring have once again joined forces with JWT/Team Detroit. VIEW THE ENGINE SPOT VIEW THE MIRRORS SPOT If we had a chance to do it over again would we make the same mistake twice? The Snake & Server room, Creation Begins from The Cricket Club of New York. VIEW THE SPOT « First « Previous Next » Last » 6 of 6 |
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