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Seen and noted

Cancer Terror in Sydney

 TV   AUSTRALIA    December 17, 2009 22:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26104_CAP001_1.jpg
Banjo Advertising and The Gut Foundation launches a bowel cancer community service TVC aimed to increase the profile of one of the biggest killers in Australia.
Bowel Cancer is the most common cancer in Australia affecting both men and women. Government research shows that one in 12 Australians will develop bowel cancer in their lifetime and Australians do not understand the prevalence of the disease which is curable if detected early.
Banjo Brand Director, Ryan Barlow, said the challenge was to raise the profile of a subject among Australians which seems almost taboo.
“The TVC creative highlights the fact that if 12 Australians were killed from a terrorist attack, the country would be talking about it. The fact is 12 Australians are dying from bowel cancer every day and we need to start taking action against these potentially preventable deaths.”
The TVC has been distributed to the major television networks and will air from the 17th December. It can be viewed online at www.gutfoundation.com.

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Your own backup group

 OUTDOOR   PHILIPPINES    December 17, 2009 00:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26019_BOSE_Choir.jpg
Better audio clarity and bigger sound let you hear more on the Sound Dock in these posters from DM9JaymeSyfu, Manila .

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Inspired by nature

 PRINT   CHILE    December 16, 2009 23:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26035_rkf_subway_lo.jpg
Nature's colors, forms and elements inspire Rockford's apparel design in these print ads from Prolam Y&R, Santiago .

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Pregnancy with strings attached

 PRINT   IRELAND    December 16, 2009 23:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26061_PositiveOptions_Manipulation_8.jpg
Positive Options wanted to inform women via Rothco, Dublin about disingenuous pregnancy agencies.

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Christmas cube

 TV   USA    December 16, 2009 23:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26062_comcast1.jpg
Rhino's Harry Dorrington directed a 100 percent CG spot promoting Comcast's Triple Play Rewards program. Dorrington directed the :30 entirely in-house at Rhino, completing it only five weeks after Agency M approached the studio for the project.



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Balloons and nails don't mix

 PRINT   AUSTRALIA    December 16, 2009 02:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26058_SCITECH_Bed_of_nails_sm.jpg
To promote the new bed of nails exhibit at Scitech, Marketforce, Perth, created this eye-popping ad.

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Right in the firing line

 TV   NEW ZEALAND    December 16, 2009 02:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26059_SKY_News_Grab.jpg
This ad from DDB New Zealand promotes SKY TV's 5 channels of news coverage.

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Luxury meets function

 PRINT   BRASIL    December 16, 2009 01:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26044_ingles_Paj._Dakar.jpg
The New Pajero Dakar ads from Africa Sao Paulo

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Pink paint print ad

 PRINT   NEW ZEALAND    December 16, 2009 01:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_26037_1127_DUX_Goes_on_Pink_WW_NZ.jpg
Print from Clemenger BBDO, Wellington for Dulux paint.

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Give a dog a phone

 TV   CANADA    December 16, 2009 01:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Dec/26042_dogbook4.jpg
Lost your dog? We’ve got an app for that. Following the popularity of the Dogbook Facebook application, Poolhouse has launched the Dogbook iPhone application through Lowe Roche ,Toronto,

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A choir of one

 RADIO   AUSTRALIA    December 16, 2009 01:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
The Uniting Church briefed JAM Adelaide to highlight how tough it is for those facing loneliness, especially at Christmas.

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Steaming coffee

 OUTDOOR   CANADA    December 16, 2009 01:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_26041_McD_Coffee_SteamTSA.jpg
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's. Agency Cossette, Vancouver.

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Stand up pain in an empty train

 PRINT   CHILE    December 16, 2009 01:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26034_feels_standing.jpg
Make sure pleasure doesn't turn into pain during and after sex with Feels. Print from Prolam Y&R, Santiago

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Radio Shack rap

 TV   USA    December 16, 2009 00:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Dec/26038_ohsnap.jpg
Bi coastal creative production studio Stardust has put its unique and quirky spin on the holidays in a TV campaign for RadioShack via ad agency Butler, Shine, Stern and Partners (BSSP).

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Physician heal thyself

 PRINT   FINLAND    December 15, 2009 23:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26028_Lipitor_Epica_1_Husband_50cm.jpg
Print ads from TBWAPHS Helsinki for Pfizer.

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Nutcracker sweet

 TV   USA    December 15, 2009 23:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26031_Picture_17.jpg
New York based Cutting Room editor Chuck Willis and Smuggler’s Randy Krallman play matchmakers in the new :30 "Nutcracker" for New York Lottery out of DDB, NY. Office banter turns to holiday romance in this quirky spot featuring a solitary Nutcracker who is pleasantly surprised when a flirtatious co worker gives him lottery tickets instead of customary nuts for the holidays, setting the stage for a promising rendezvous.

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Pop up computer

 TV   USA    December 15, 2009 23:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Dec/26043_Dell2.jpg
Dell "Ready to Go" new from Mother, New York directed by Blacklist's Waytion.

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Guest judge: Steve Henry, creative director, London

 GUEST JUDGE /BEST AD OF THE WEEK   UK    December 15, 2009 19:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/Steve%20Henry%20head%20shot2%20RGB.jpgThis week's guest judge is Steve Henry, who was a founder and creative director of Howell Henry Chaldecott Lury, the legendary advertising agency voted Campaign's Agency of the Decade in 2000.
Their most famous work included campaigns for: Tango, Pot Noodle, The Automobile Association, Egg, First Direct, Go, Mazda, Fuji film, Marie Claire magazine, and many others.
After HHCL, Steve spent two years as executive creative director at TBWA/London, where he oversaw multi-platform campaigns for clients like Playstation, Adidas, Apple, Starburst, Skittles and Nissan.
In his career, Steve has won most of the major creative awards, including the D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, the President's Award at the Royal Television Society awards, and the President's Award at Creative Circle (twice).
He has spoken at over 35 advertising conferences all around the world.
In 2007, he was included in Campaign Magazine's Hall of Fame, a collection of the 40 most influential people in British advertising over the last 50 years. (He was probably most proud of the fact that he was the youngest person there ...)
Outside of advertising, Steve has been involved in various writing projects, including a best-selling book called Change the World for a Fiver, which sold over a million copies worldwide.
He is currently engaged in various projects, including working with the best digital agencies in London.
He also writes a blog on the Campaign web-site about innovations in marketing or anything else which catches his eye.

***

To be frank, there are no ideas here I haven't seen before. So I'm left looking at just executions. And, in the TAC execution, I can see one of the most powerful bits of film you're ever likely to see, in any medium, anywhere in the world. This film alone makes me proud to be part of the ad industry....

BEST TV
I like to see ideas that I haven't seen before.
But when you've been around as long as I have, that's rarer than a hen with an impacted rear molar.
To be frank, there are no ideas here I haven't seen before.
So I'm left looking at just executions.
And, in the TAC execution, I can see one of the most powerful bits of film
you're ever likely to see, in any medium, anywhere in the world.
This film alone makes me proud to be part of the ad industry.
I nearly dislocated my neck flinching from the images,
I shouted out loud at one point,
and if you can watch it without crying,
you're a psychopath.
It's "just" a compilation of previous ads, but it's devastating, and as powerful in a few minutes as virtually anything you'll ever see.
It gets under your skin and hangs around in your brain.
In two words, it's fucking outstanding.
If you want one word, outfuckingstanding.
If more people knew how to make ads like this, tv ads would be around for ever.
Second best is the Orangina ad from Fred and Farid which borrows the old Tango strategy but delivers it in an execution that's totally out there.
In its own way, this film makes me proud to be part of our industry too.
Go, boys.

BEST PRINT
I'm sorry. I can't find anything here.
Maybe it's me, maybe I'm missing some subtlety.
But these all look like old ideas - old ideas in an old medium.
It used to be that you dreaded getting put on the radio jury,
but now I think I'd find an excuse to get out of judging print, too.
Don't get me wrong - I'm not saying it's impossible to get
a great print ad out.
But it's bloody difficult.
And these days, when you can watch tv on your mobile or give multi-media presentations off your iPod, this all looks like an exercise in nostalgia.
If Michael was going to twist my arm I'd say the Mitsubishi ad.
And if he threatened me with a crowbar to find a runner-up I'd say Masterlock.
But honestly Michael, violence isn't the answer you know.

BEST OUTDOOR
Outdoor is always fresher than print.
Maybe it's like your Mum always used to say - go outside and play,
it'll do you good.
(In Australia maybe your Mum didn't say that. Because it's always sunny.
But in Britain, when it's just above freezing and it gets dark at 3 o'clock,
the backyard looks a little less enticing.)
The Kids' Company ad is interesting -
I've wanted to do the site-specific idea for ages, and they've done it very well.
Easy Home Center has a good line,
IOM is an old idea but I think it would really cut through,
and Doctors of the World is again a variation on an old idea but top marks for trying.
But over all these, I love the cheekiness of Fentiman's.
I'm gonna pick Fentiman's, as it happens,
because most brands are too scared to pick a fight.
And most agencies are too scared to fight for good work.
And in the absence of agencies fighting for good work,
I'd like to celebrate someone who is at least pushing another brand in the chest
and saying "Oi, did you spill my pint".
It's worth remembering that virtually every purchase happens in a competitive environment, so it's always useful to say what your brand ISN'T -
to find an enemy for your brand.
And I think Coke, in all its happy-clappiness,
is a good, fat target.
(If you're going to get into a fight at any time,
make sure you pick someone slower and fatter than you are.)
Second up? Kids' Company.
It feels like an exercise in scam,
but what the fuck.
It's Christmas, isn't it?
And that's a good time to think about kids.
As the bloke said, loading crates of booze into the back of his car,
if it wasn't for the kids, we wouldn't bother.

AMV BBDO, London helps kids at Christmas

 OUTDOOR   UK    December 15, 2009 18:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26025_Kids_Company_Christmas_2.jpg
December 14th sees the launch of AMV BBDO, London's Christmas campaign for Kids Company, which will raise money to help fund the annual Christmas Day event the charity stages to support over 1000 children.
Through impactful creative and innovative use of traditional media, the campaign encourages the public to donate five pounds to help fund this year's event, which provides gifts, food and company on Christmas Day for young Londoners whose circumstances preclude a traditional family celebration.

VIEW OUTDOOR 1
VIEW OUTDOOR 2

Vodafone makes Christmas perfect

 TV   IRELAND    December 15, 2009 17:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26024_Power_To_You.jpg
Vodafone makes your Christmas perfect in this spot via DDFH&B, Dublin.

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There is no such thing as coincidence

 TV   FINLAND    December 15, 2009 17:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26027_FinnishBetting_nocoincidence.jpg
The spot via TBWAPHS, Helsinki shows that everything affects everything. Ma Rooney picking gooseberries in her yard is the reason why Manchester United's substitute is missing a goal chance in a league game. THERE IS NO THING SUCH AS COINCIDENCE. Veikkaus Football Betting.

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NZ Puer

 OUTDOOR   NEW ZEALAND    December 15, 2009 04:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_26011_IMGP9207.JPG
This is an installation that's just gone up at Wellington Airport which is providing some amusement to the locals. Barnes, Catmur & Friends had to be very precise with the installation instructions to make sure it went up incorrectly.

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Printer realism

 PRINT   PHILIPPINES    December 13, 2009 23:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26008_Canon_PIXMA_-_Lighthouse_1.jpg
The Canon PIXMA Pro 9500 Mark II is positioned in the market by dentsuINDIO, Makarti City as the photographer's printer. It's main benefit of printing clarity and image-reproduction superiority is highlighted in this ad.

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Livon dolls

 TV   INDIA    December 12, 2009 23:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26006_Sequence_2.jpg
The commercials from Mudra, Ahmedabad show various dolls placed in real life situations where each of them sports a different hair do.

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Trouble spots spots

 RADIO   SOUTH AFRICA    December 12, 2009 22:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Radio ads from Lowe Bull, Cape Town for the new Cape Times campaign for 2009/2010

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Keep the lights off

 OUTDOOR   CHILE    December 12, 2009 22:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_25999_fear_low.jpg
Before going to sleep at night, children often ask their mothers not to turn the light off, given they are scared. Due to global warming, now they could be afraid of keeping the lights on. Poster from Prolam Y&R Santiago

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Can I quote you on that?

 OUTDOOR   CANADA    December 12, 2009 22:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_25964_1410_bridge_1.jpg
Problem for Spring Advertising Vancouver was the need to create awareness for a new brand position of radio station Talk 1410 of being opinionated, informational and memorable so guerilla ads were posted around topical, controversial city sites

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Let your fingers do the finding

 PRINT   BRASIL    December 12, 2009 22:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26007_Skyline_low.jpg
Mitsubishi Montero Full, now available with on dash GPS Navigation System is brought to you via this ad from Africa, Sao Paulo.

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Make every sen count

 POSTERS   MALAYSIA    December 12, 2009 22:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_26001_QE_Busker.jpg
To help QE Convenience Stores raise awareness that it is the place for those who are price conscious via posters form Grey Kuala Lumpur.

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Ash to ashes

 PRINT   INDIA    December 12, 2009 22:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_26000_tobacco_ashes.jpg
An RK Swarmy BBDO , Mumbai ad for anti smoking

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Thais that bind

 TV   THAILAND    December 12, 2009 22:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26005_Sequence_2.jpg
This film was made for the United Nations Human Rights Project Geneva office in commemoration of Human Rights Day. It stresses on the virtue of Equality and urges the viewer to do their part to help end discrimination. The Film was shot in Thailand, with Production house, Benetone Films, Bangkok. The agency is Y & R Thailand.

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Just like home

 TV   SOUTH AFRICA    December 12, 2009 22:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/26004_Roots.jpg
FoxP2 were briefed to highlight the strong nature of Frisco's new Strong Roast variant.

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Football from the desert up

 TV   CANADA    December 12, 2009 07:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/25995_1_3.jpg
MacLaren McCann, Toronto spot for Mastercard takes us to Africa.

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Scrabble on the streets

 TV   USA    December 12, 2009 01:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/25994_srabble_frame.jpg
The new international Scrabble ad "Word Strings" from Y&R Irvine is a fresh departure from the traditional format normally used of a family of four playing games around the living room table. This takes the family out of the house and into the world around them to play the Scrabble game.

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Reverse airbag

 TV   USA    December 12, 2009 01:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Dec/25986_Picture_17.jpg
Bicoastal Park Pictures director Joaquin Baca-Asay breathes a sigh of relief into the new :30 "Airbag" for Acura out of RPA, Santa Monica. The visual spot features a deployed airbag slowly deflating back inside the wheel of a car, accentuating the outstanding safety feature in all Acura vehicles.

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Happy until death

 INTERACTIVE   MALAYSIA    December 12, 2009 00:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_25867_happytilldeath.com_1.jpg
Happy Prepaid wants to target the urban kids. No ATL budget. Grey Kuala Lumpur launched a set of comics where the hero always dies happy. The web address in the comic will lead the kids to a micro site (it's basically hell in comic world) where we reveal our great offers that keep our hero happy, even when he's dead.

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Yule love our cola better

 POSTERS   UK    December 11, 2009 23:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_25980_FentimansPoster.jpg
Fentimans, the independent British Victorian style soft drinks company, are poking fun at Coca Cola by challenging their traditional monopoly as the cola of choice during the "Holidays", with a cheeky 96 sheet outdoor poster

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A maize ing demonstration

 PRINT   CHILE    December 11, 2009 23:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_25988_corn_low.jpg
When you have food between your teeth, sometimes the only one who doesn't notice it is you according to Prolam Y&R Sanitago

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VIEW THE PARSLEY AD
VIEW THE STRAWBERRY AD

Cut out Christmas wrapping

 PRINT   UK    December 11, 2009 23:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Dec/tn_25977_5377_Bowls_DPS.jpg
Adam & Eve London print ads for John Lewis stores

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VIEW THE PRESENT AD
VIEW THE GLOVES AD

The message is in the tread

 PRINT   ISRAEL    December 11, 2009 23:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Dec/tn_25957_Auto_Depot_-_Winter_checkup.jpg
Initiative based campaign from BBR Saatchi & Saatchi Tel Aviv for the Auto Depot chain, inviting customers to a free winter safety check.

VIEW THE AD

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