Seen and noted
These radio spots were created by Cheil Worldwide New Delhi to promote WB5000 digital camera which features a dramatic 24X zoom.
PLAY THE SMILE SPOT PLAY THE CHEESE SPOT PLAY THE HOLD SPOT
The new Skol Talking Cans have arrived in Argentina so we are been told about it by F/Nazca Saatchi & Saatchi, Sao Paulo
VIEW THE SPOT Design your own bottle
AKQA and Heineken launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to "Your Heineken" section on the official brand's website and feel like a real artist The tool provides visitors with a possibility to customize almost 100% of the bottle in 3D. They also can personalize the bottles with their photos and names, as well as add other images and features for finer decoration. A pack of 6 exclusive bottles can be purchased for â¬29.99 and be delivered within 15 days.
VIEW INTERACTIVE DETAILS Get a wave going
As the ingenious title suggests, for the World Cup, Agency 'Lean Mean Fighting Machine' in London is bringing the mexican wave to twitter.Hopefully spreading in people's own twitter timelines as they change their profile picture, akin to standing up in a stadium to try and get a wave going (and hopefully not looking like too much of a bell end).An added incentive is this competition, people register a picture and tweet #twexicanwave to join the current wave. If someone tweets #twexicanwave without a registered picture it the wave breaks and a new one begins.On June 25th the people who were in the longest ever wave will all go into a prize draw for World Cup Final tickets.
VIEW INTERACTIVE DETAILS Cats and dogs aren't as tough as they think they are
Advocate protects cats and dogs who aren't as tough as they think they are. A new TV campaign via JayGrey, Sydney.
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Publicis Singapore wanted to create an event where BMW fans could actively experience the brand and it's core foundation of Joy. So they created Asia's first ever 3D interactive building projection at Suntec City, Singapore. Over two nights they brought joy to life in a uniquely BMW way, using the most innovative technology to highlight BMW's brand purpose and new product range.
VIEW THE IDEA Six contacts does it
Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds. In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet.
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Even after the ever-increasing incidences of crime and terrorism, people were just not interested in the home security category. These JWT Mumbai creative ads tackle this without raising defensive emotional barriers with the serious message "Trouble doesn't come announced" and makes it intrusive with the tongue in cheek humour.
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The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color. Agency: BorghiErh/Lowe, Sao Paulo.
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Ad made by Neogama/BBH, Sao Paulo for the Association For Smoker Awareness (ADESF), celebrating the World No Tobacco Day (May 31).
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Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.Ad from McCann Erickson, Tel Aviv.
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To promote the effectiveness of the weight loss programs at the YMCA, Preston Kelly, Minneapolis started a fatpants drive. As more people lost weight and donated their pants, they were added to the outdoor boards.
VIEW OUTDOOR World Cup goes orange
In order to promote the upcoming World Cup from a Dutch perspective digital agency Momkai were asked to design and build an online campaign for Nike. In essence the Nike Art Challenge consists of portraits of five young Dutch artists and the work they have specifically created for the project, based upon their love for football. Next to showcasing the artist's work Momkai enabled the visitor to vote for their favorite of the five. This way a challenge was born and with the implemented Facebook, Twitter and Hyves services the campaign was off to a running start via social media.
VIEW INTERACTIVE DETAILS Save the Earth on your computer
To help raise the green profile of Danish energy company SEAS, Denmark agency Zupa created this CO2 filter that allows you to reset your computer standby time to five minutes, which ultimately let you save up to 25kg of CO2 a year.
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Jamshop Adelaide has a created a series of radio spots reminding men why they shouldn't risk staying home to watch the World Cup on television, but rather watch it on the big screen at the Adelaide Casino.
PLAY THE RUBBISH SPOT PLAY THE SALES SPOT PLAY THE TALK SPOT Building a fortune from scratch
DDB NZ and Good Oil's Hamish Rothwell teamed up to show New Zealand just how good it feels to win on the all new Instant Kiwi.
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A German folk singer gets into trouble because his internet connection is to slow. The result is an involuntary, funny Hip Hop performance.Agency: Publicis Frankfurt
VIEW THE SPOT Fenistill with match any skin problem
Saatchi Romania & Switzerland have teamed up to create a new print campaign for Fenistil Gel. The campaign highlights how Fenistil soothes irritated skin from itching, burning and insect bites.
VIEW THE BURN AD VIEW THE SCRATCH AD VIEW THE STING AD
The new print executions from Denvir Marketing, Stirling, Scotland for Hall\'s \'Wee Willie Winkies\' bring the strapline "Dinner time, even happier ever after" to life, showing that even traditionally unhappy dinner times can have a happy ever after with Wee Willie Winkies.
VIEW THE GOLDILOCKS AD VIEW THE HANSEL AND GRETEL AD VIEW THE RED RIDING HOOD AD Guest judge: David Guerrero, BBDO Guerrero/Proximity Philippines
This week's guest judge is David Guerrero, chairman of BBDO Guerrero/Proximity Philippines.
The world cup is looming large over the summer. So this column will try to resist the temptation to descend into convoluted footballing metaphors. But the brief is to pick a winner and a runner-up in each category. And comparisons with sporting folklore will be hard to avoid. In the TV final for example it's come down to Dulux vs Sony. Dulux looks ballsy enough. It's a big project and ultimately compelling to view. Arguably, however, it's more fascinating as an execution than an idea. Which means Sony's 3D spot comes out a comfortable winner. READ MORE
The Mercedes E Class can keep the Grim Reaper away as this spot from Jung von Matt, Hamburg demonstrates.
VIEW THE SPOT CNN go beyond borders: the Berlin Wall Tape Art Project
June 01, 2010 15:03 (Edited: February 17, 2023 04:19)
The project marks the 20th Anniversary of the fall of the Berlin Wall, and comprises 8 Street Art Installations telling heroic stories of those who dared to go beyond the notorious divide between East and West. 40km of Go Beyond Borders Tape was produced to define the original position of the Berlin Wall, and information posters with QR codes lead the viewers online to share their own stories. Integration with Google Maps lead visitors to other installations and sites around the city as well as archive images and video material which brought them even deeper into the story. The action also marks the launch of CNN International's new slogan: Go Beyond Borders.
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