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Seen and noted

Discover the difference between HD and classic

 INTERACTIVE   FRANCE    December 04, 2010 19:21 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33038_pics.jpgNokia makes you experience a world premiere on Youtube
www.youtube.com/nokiafrance Through a 2 minute interactive film, Nokia allows us to navigate between a classical world and a totally High Definition one. This double reading viewing principle conceived by JWT agency is an unusual way of illustrating the performance of the HD sensor of the Nokia N8.

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Saving the old

 PRINT   PERU    December 04, 2010 00:48 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33065_Castaways.jpgThe old-age-related problems conceal unique advantages compared to other stages in life in this campaign from Y&R Lima.

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Buick's moment of truth

 INTERACTIVE   USA    December 03, 2010 23:09 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33026_Screen_shot_2010-12-01_at_9.36.39_PM.jpgIn its ongoing quest to reinvent the Buick brand General Motors has launched a new social media marketing campaign complete with swanky parties in cities like Miami, Chicago and Philadelphia. There will be no shuffle board. The move is part of The General's new "Buick's Moment of Truth" campaign, where party attendees are given flip cameras to record their impressions positive or negative of the brand's products. The videos will then be posted to a site for all to see.

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How many people can you fit in a Mini

 INTERACTIVE   UK    December 03, 2010 22:08 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/398c2_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291294800&image=s3://bestadsontv.com/thumbs/398c2_0002.pngTo pre launch the New MINI Countryman, their first 4 door model and biggest MINI ever, Profero London created installations to see how many people we could get inside it. Digitally.

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Create your own paper head

 INTERACTIVE   USA    December 03, 2010 22:01 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33023_Screen_shot_2010-12-01_at_9.19.03_PM.jpgInspired by this summer's exclusive Converse music collaboration between Kid Cudi, Rostam of Vampire Weekend and Best Coast's Bethany, Perfect Fools New York cooked up the 'Create your own Paper Head' application. The cross-platform campaign enables fans across Europe to join in the fun both online and at music festivals this summer.

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A great day for Bud

 TV   USA    December 03, 2010 19:37 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/25d5e_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291122000&image=s3://bestadsontv.com/thumbs/25d5e_0000.pngWorking via Anomaly, audioEngine recently mixed Budweiser's expansive Grab a Bud TV and radio campaign. The spots gallivant through the world of nightlife and summertime recreation, from the ball park to the rock show to the night out with your boys, showing the power of Budweiser to inspire memories and good times.

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VIEW THE GREAT TIMES SPOT
VIEW THE ROCK SHOW SPOT

Targeting customers for the 2 day sale

 TV   USA    December 03, 2010 19:21 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/3a72a.png?width=120&filewidth=320&fileheight=180&filetime=1291122000&image=s3://bestadsontv.com/thumbs/3a72a.pngBlack Friday is almost here, and with big sales come big advertising campaigns to promote them and perhaps no one is going bigger this year than Target, which is launching a massive TV and interactive campaign cut by editorial standouts FEEDTHEWALRUS. Working via Wieden+Kennedy,

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VIEW THE SECOND SPOT

Making things better for everyone

 TV   USA    December 03, 2010 19:14 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c5a5c_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291294800&image=s3://bestadsontv.com/thumbs/c5a5c_0000.pngIn an imperfect world, State Farm is there to help make things a little better as highlighted in the comedic spot "Anniversary" directed by Renny Maslow and edited by Cut + Run's Joel Miller for agency Translation.

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Emmi employs the squirrels

 TV   AUSTRIA    December 03, 2010 19:09 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/ae166.png?width=120&filewidth=88&fileheight=62&filetime=1291294800&image=s3://bestadsontv.com/thumbs/ae166.pngInternational acclaimed creative and Post Production house Gravity has finalized a series of 3 commercials for Swiss Emmi Dairy Group via Scholz & Friends Vienna .

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VIEW THE YOGURT SPOT

Proust launches

 TV   USA    December 03, 2010 18:55 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/e3040_0002.png?width=120&filewidth=560&fileheight=314&filetime=1291294800&image=s3://bestadsontv.com/thumbs/e3040_0002.pngFor its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian's methodology and is a natural fit with Director Diane Paragas' roots in documentary experiences and brand promotions. The inaugural spot, "Joshua" launches this week and was just named the Google TV for ALL First Place Winner.

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VIEW THE LITTLE PERSON SPOT

Soundwash your Levi's

 INTERACTIVE   HONG KONG    December 03, 2010 17:58 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33024_Screen_shot_2010-12-01_at_9.24.49_PM.jpgThe Levi's Soundwash Laundry to promote its Square Cut Jeans was launched as an interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music. The TBWATequila Hong Kong campaign features special limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band “Mr”, providing diverse channels for the audience to engage with Levi’s.

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Mind crimes

 AMBIENT TV   NEW ZEALAND    December 03, 2010 17:45 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33043_Psychic_Investigators_Ambient.jpgDRAFTFCB, Auckland created this stencil for Prime's TV show - Psychic Investigators. It illustrates the psychic's ability to discover crimes that have been committed by using their mind and nothing else.

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From billboards to bags

 OUTDOOR   NEW ZEALAND    December 03, 2010 17:43 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/1643a.png?width=120&filewidth=320&fileheight=229&filetime=1291294800&image=s3://bestadsontv.com/thumbs/1643a.pngTo leverage Cadbury's sponsorship of New Zealand Commonwealth Games athletes DDB Auckland created a campaign that generated a groundswell of excitement around The Games and enabled over 26,800 kiwis to have a genuine connection with the team. First they set up 27 blank billboards in towns around New Zealand and asked the nation to write a message of support for the athletes. Then they took down the billboards, cut them up and turned them into team bags, so that every athlete could carry the hopes of the nation with them while they were competing in Delhi.

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Interactive outdoor

 OUTDOOR   FRANCE    December 03, 2010 17:40 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33032_INTERACTIVE_OUTDOOR.jpgThe face of a cancer patient has been cut into puzzle-like squares. Passerby can move them and rebuild the face, exactly as the Foundation does by helping patients with psychological aftercare and beauty treatment. Agency: Leo Burnett France.

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A little piece of sanity

 PRINT   ISRAEL    December 03, 2010 17:34 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33053_Abrabanel_Lebanon_small.jpgAbarbanel Mental Health Center's external clinic is located in an old, decaying and rusty building, with no budget for renovation. McCann Erickson Tel Aviv created print ads to raise the awareness of potential donors, and encourage them to donate online.

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VIEW THE DADDY AD
VIEW THE SHOWER DOOR AD

First class travel

 PRINT   POLAND    December 03, 2010 17:29 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33036_PKP_Private_PL_LOW.jpgComfort during the journey.

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Ikea solutions

 PRINT   FINLAND    December 03, 2010 17:27 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33021_IKEA_The_solution_is_in_the_catalogue.jpgYou can find all kind of ideas for your home from the new IKEA catalogue. Catalogue is full of ideas for kitchen, living room, closet rooms, summer places etc.

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Bad gifts don't save lives

 TV   CANADA    December 03, 2010 17:23 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/dbc30_0000.png?width=120&filewidth=0&fileheight=0&filetime=1291294800&image=s3://bestadsontv.com/thumbs/dbc30_0000.pngWarchildgifts.ca allows people to purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life.

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Music on paper

 TV   HONG KONG    December 03, 2010 02:25 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d725b_0002.png?width=120&filewidth=430&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/d725b_0002.pngHong Kong is a tough place for music lovers. Fortunately there is one magazine, “re:spect”, every page of which is about music. That’s their motto and they live up to it, which deserves an ingenious campaign to let music lovers know about them.

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My Kevin Bacon obsession

 TV   USA    December 03, 2010 00:37 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/9d10e_0004.png?width=120&filewidth=560&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/9d10e_0004.pngObsessed with the man from Footloose and his extensive body of work, Ivan Cobenk shows us why Google TV delivered by the Logitech Revue is the ideal way to indulge in everything Kevin Bacon. Agency: Goodby, Silverstein & Partners.

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Scope: See the person, not the disability

 TV   AUSTRALIA    December 02, 2010 21:18 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/92f8b_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/92f8b_0000.pngCASE STUDY: Scope is a not-for-profit organisation whose mantra is 'See the person, not the disability'. Rock band Rudely Interrupted are living proof of this message, with 5 out of the 6 band members living with physical and/or intellectual disabilities. Acting as music promoters, Leo Burnett Melbourne released a single, created a music video and launched a national tour to show the whole country how capable people living with a disability really are.

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Helping someone overcome cancer

 TV   FRANCE    December 02, 2010 19:23 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/4d346_0001.png?width=120&filewidth=560&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/4d346_0001.pngHelping somebody to overcome cancer also means helping this person to be somebody in this Leo Burnett France spot.

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Making the invisible visible

 OUTDOOR   UK    December 02, 2010 18:19 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Nov/tn_32992_fence_gt_pult_st.JPGBrothers and Sisters. London teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International.

They called the installations 'Making the invisible visible'. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy's face only becomes visible from an angle.

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Turned on lights

 TV   UK    December 02, 2010 18:10 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/286de_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/286de_0000.pngWorld AIDS Day 2010 PSA for MTV's Staying Alive campaign - the world’s largest youth focused HIV and AIDS prevention campaign.

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Going to the chapel...

 TV   BRASIL    December 02, 2010 17:50 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/51ddf_0000.png?width=120&filewidth=420&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/51ddf_0000.pngChoosing a church is an important step. Agency: Giovanni + DraftFCB Sao Paulo.

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Nothing gets lost

 TV   FRANCE    December 02, 2010 17:44 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/fb9a7_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291208400&image=s3://bestadsontv.com/thumbs/fb9a7_0000.pngThis Publicis Conseil Paris spot tells you to uncover a new Renault.

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Test your hetrosexual attitude on Facebook

 INTERACTIVE   SWEDEN    December 02, 2010 03:48 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33006_howheterofacebook.pngHow does the average person judge you and our friends on Facebook?Asks Stockholm Pride through Akestam Holst, Stockholm

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Poster girl for comedy

 POSTERS   UK    December 02, 2010 03:41 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Nov/tn_32995_C4_Hicks_48__Ad.jpgAn irreverent poster campaign from 4creative, London for The Morgana Show,new comedy for Tuesday nights

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VIEW THE MADELINE AD
VIEW THE GILBERT AD

Take a fresh look at the gorillas

 TV   USA    December 02, 2010 03:31 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a1962.png?width=120&filewidth=320&fileheight=180&filetime=1291122000&image=s3://bestadsontv.com/thumbs/a1962.pngWhen a group of original new products comes along, it takes a truly creative shop to give them a proper launch. TEAK did exactly that recently, working from concept to completion to produce a 2:00 promo in a direct-to-client relationship with Joby to introduce their innovative magnetic tripod products - the GorillaPod, GorillaMobile and GorillaTorch.

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Early protection

 TV   FRANCE    December 02, 2010 00:58 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/91000_0004.png?width=120&filewidth=560&fileheight=314&filetime=1291122000&image=s3://bestadsontv.com/thumbs/91000_0004.pngTBWA Paris urges youth to protect themselves against AIDS from an early age.

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The drinking club wants to meet you inside

 TV & PRINT   SOUTH AFRICA    December 01, 2010 21:41 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d65e3_0000.png?width=120&filewidth=420&fileheight=314&filetime=1291122000&image=s3://bestadsontv.com/thumbs/d65e3_0000.pngA FoxP2, Cape Town ad for the brandhouse Drive Dry initiative with an anti-drinking and driving message targeted at men.

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PLAY THE RADIO ONE SPOT
PLAY THE RADIO TWO SPOT
PLAY THE RADIO THREE SPOT

What else can get so close so fast

 PRINT   BELGIUM    December 01, 2010 09:12 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Nov/tn_32998_leica-1.jpgOne in a series of print ads for Leica via Publicis Brussels.

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VIEW THE ROBIN AD
VIEW THE PIG AD

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