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Seen and noted
See beyond race 'See Beyond Race' anchors a new TVC and series of print and OOH executions in a pilot programme developed by The Campaign Palace Melbourne to promote positive attitudes towards cultural diversity.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  There are many situations in life that will give you massive headaches. But whatever the cause, Panadol's the cure. In this campaign, Grey Singapore created 4 unpredictable situations and have Panadol tablets replace the protagonists' big headaches.VIEW THE MUSEUM GUARD AD VIEW THE GARDNER AD VIEW THE MAGICAN AD Galaxy at 100,000 feet GALAXY SII attached to space balloons will be launched to the 100,000 feet altitude stratosphere. The highest real time social media communication will be live on Ustream. Letâs tweet, look up and share hopes.Site from Hakuhodo,TokyoVIEW INTERACTIVE DETAILS A Jack & Jones invitation Jack & Jones invites you to join our 'get in shape and ready for action' online Fitness Club.VIEW INTERACTIVE DETAILS Slingshot chicken burger The new Steers chicken burger range, for the more exciting experience.TVC from TBWA Hunt Lascaris, JohannesburgVIEW THE SPOT Wall projections powered by chewing gum To introduce 5 Gum, the groundbreaking new Wrigley sugar free gum that comes in explosive flavors such as Electro and Cobalt, Tribal DDB South Africa and North Kingdom have created a unique, three-phase interactive sensory campaign called the 5th Dimension where visitors can visitors can create their own projections that could be projected on buildingsVIEW INTERACTIVE DETAILS Go north for the winter It's the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities. The temperature was changed daily to taunt chilly Kiwis.VIEW OUTDOOR Own your own San Diego Zoo Got what it takes to become a Safari Park Ranger? Cross the sun-baked Savanna and trek through the Gorilla Forest while you collect all the discovery cards and learn about the San Diego Zoo Safari Park. Agency: RED interactive, California VIEW INTERACTIVE DETAILS Celebrating the Sydney Opera House This is a stunning music project created by Three Drunk Monkeys, Sydney that invites the world inside the iconic building and positions 'The House' as a contemporary cultural hub. Set to a reworking of Nick Cave's immortal ballad, 'The Ship Song', the film and song release features performances b' some of Australia and the world's preeminent artists including Neil Finn, Kev Carmody, Sarah Blasko, Angus and Julia Stone, Paul Kelly, Temper Trap, Martha Wainwright, Katie Noonan and Daniel Johns. VIEW THE SPOT Everyone wants to get in on the act Wrestlers just talk different and when pro wrestling hit taranaki, everyone wanted to get in on the act.PLAY THE DRIVE THRU SPOT PLAY THE SHOPPERS SPOT PLAY THE WEATHER SPOT  Bicoastal commercial music company Amber Music sound designer Andrew Brannan and Buck, Bicoastal, cleverly animate a memorably gritty episode in New York City history in the satirical new black & white :60 web film "Blackout" for UMBRO out of Anomaly, New York/London. VIEW THE SPOT  NY-based Sonic Union mixer Steve Rosen and Number Six editor Lawrence Young offer hope and comfort to anxious fantasy football players afflicted by the NFL lockout in the comedic new :30 "Draft" for ESPN out of Weiden+Kennedy, New York.VIEW THE SPOT Words from Byron Bay http://www.Wordsarelikeahungrysailor.Be/cause_they're-fullof_passion/Words_sing-at_the-top_of_theirvoice/laugh-with-their_bellies getdrunk falldown/They-dance-a_onelegged-jig tell_stories_ofspicetraders/slavetraders fattedmermaids/Words_have_wild-imaginations evenwildereyes-that-twinkle-asthey-chillyourbones_withtales-of-mutiny murder/They've_sailed_theREDsea_TheBlacksea Agency: George Patterson Y&R Sydney VIEW INTERACTIVE DETAILS Women like cool Neutrogena men Neutrogena Men launched in 2011 for the first time pursuing the 'Cool' brand image and targeted men in their twenties and thirties. As these people were active consumers of new media who enthusiastically embrace SNS, the effectiveness of communication through conventional media was decreasing. Above all things, they had the ability to actively and thoroughly filter the advertising messages.The main task of the Innored, Seoul project was to figure out 'how a low budget new brand can effectively deliver the message to the targets who have complex media consuming patterns'.VIEW INTERACTIVE DETAILS  Charlex recently completed Projects, the third and final installment in a series of new spots for Doner and client Sherwin-Williams and their line of Krylon paint sprays. .VIEW THE SPOT  To raise awareness for the Native Animal Rescue Appeal, SHEDcsc let the Native Animals speak for themselves.VIEW THE SPOT  There's a war in every Australian home. A war for personal space. A war that many men are losing. The solution was simple: concrete. While some might see the backyard patio as a grey, unused, boring slab of concrete, Leo Burnett Melbourne saw an opportunity for men to reclaim some personal space. The agency found Australia's ultimate Woman Space (our biggest and busiest shopping centre) and built the ultimate Man Space right outside.VIEW THE CONCEPT Fabio smells fabulous Isaiah Mustafa has been replaced by that old stud Fabio in this new campaign for Old Spice via Wieden+Kennedy Portland.VIEW THE PIANO SPOT VIEW THE HAIR SPOT VIEW THE KOMODO AD VIEW THE FIJI AD VIEW THE MATTERHORN AD  Popular Indian characters Ramesh and Suresh are back in this spot from Ogilvy& Mather Mumbai And this time they are racing against each other to grab the New Cadbury 5 Star. VIEW THE SPOT PLAY THE RADIO SPOT  Direct flights from Tel Aviv to the world. Print from McCann Erickson Tel AvivVIEW THE BANGKOK AD VIEW THE SOUTH AMERICA AD VIEW THE INDIA AD Rico and the Hoff for Air New Zealand Air New Zealand's Rico is at it again. This time with his own talk show, "On the Skycouch with Rico"; in which our furry friend puts his guests through their paces in ways that emphasise the comfort and roominess of Air New Zealand's new Skycouch. And his first guess is none other that David "The Hoff" Hasselhoff.VIEW THE SPOT  Pronunciation is the key for brand names. If there's even a minor handle for butchering of the name, a brand can become the laughing stock. That's why, you need idiot-proof names that work in all markets. Lucifer Labs, Chennai's new campaign turns the spotlight on this issue.VIEW THE GARY AD VIEW THE CHRISTY AD VIEW THE LOW AD VIEW THE JOE AD VIEW THE HUG AD  Inspire a Ron Howard production with your photograph. Canon via Grey New York presents, Project Imagin8ion. What will you inspire? Join at YouTube.com/Imagination today.VIEW THE SPOT  The addiction of Nike as explained in this spot from F/Nazca Saatchi & Saatchi Sao Paulo VIEW THE SPOT Jeep and Telegraph join online Wanderfly www.wanderfly.com, an award-winning travel recommendation site, has joined forces with Telegraph Media Group (TMG) to create its Grand Adventures campaign, designed to raise awareness of the newly launched Jeep Compass and Jeep Grand Cherokee in the UK. The campaign will run for two months online and in paper and will include a customized Jeep âGrand Adventure' search unit, powered by Wanderfly at telegraph.co.uk/grandadventures. This is the first end-to-end marketing campaign facilitated by the recommendation engine.VIEW INTERACTIVE DETAILS  Introducing Coleman's new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier Doner ads that were composed from home movies and old photographs submitted by campers. VIEW THE SPOT Hyundai by the numbers For Hyundai's sponsorship of the Los Angeles Dodgers, Innocean Worldwide tied in Hyundai's passion to that of the Dodgersâ fans.VIEW THE 40 AD VIEW THE 274 AD VIEW THE 70 AD VIEW THE 103 AD VIEW THE HYBRID AD VIEW THE TURBO AD VIEW THE TUSCAN AD  Print from La Facuitad Ecuador for El ComercioVIEW THE AXL AD VIEW THE ELVIS AD VIEW THE SPACEMAN AD Sticky Winston SNOPAKE is Britain's most innovative brand of stationery products. But it's relatively unknown in the UAE. The objective for Impact BBDO Dubai was to launch SNOPAKE in way that sets it apart from other stationery brands. Using thousands of SNOPAKE Sticky Notes, we created portraits of unforgettable British icons in print as well as ambient. The idea allowed us to show the different colours of SNOPAKE Sticky Notes in an innovative and engaging manner.VIEW THE CHURCHHILL AD VIEW THE LENNON AD  Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Å koda and Leagas Delaney, HamburgVIEW THE SPOT The right policy for any family Finding the right life insurance policy can be a tricky business. There are so many options available, it's hard to know where to begin. Then there's all that technical jargon to sift through. And who wants to think about their own mortality anyway? McCann Melbourne created this campaign for Lifebroker positioning them as the experts at matching families with the right life insurance. The agency created a series of commercials based around the line: 'The right policy for any family'.VIEW THE NINJA FAMILY SPOT VIEW THE WORLD'S GREATEST PARENTS SPOT VIEW THE TREKKIES SPOT VIEW THE NINJA AD VIEW THE WORLDS GREATEST PARENTS AD VIEW THE TREKKIES AD  A family competes for who's got the biggest day ahead of them in this Weetbix spot from BBH London.VIEW THE SPOT Guest judge: Damian Fitzgerald, Goodby Silverstein San Francisco This week's guest judge is Damian Fitzgerald, copywriter at Goodby, Silverstein & Partners, San Francisco.My favorite was the ridiculously abstract 1882 Fernet. spot. It's completely insane and the direction is fantastic. I think the message is just telling us to "relax with a Fernet" but it could be "don't eat airlifted pen lids". Either way I've watched it about ten times and it still fascinates. It's the best of the bunch. READ MORE  Nike factory store opening poster designed by US, Sydney VIEW POSTER OUTDOOR VIEW BILLBOARD OUTDOOR VIEW DETAIL OUTDOOR  The new goodness Mfg spots from Toshiba's "Ramifications" campaign are comedy driven and cinematic, with no nonsense dialogue communicating the brand philosophy that Toshiba gets it right the first time.VIEW THE ETHERNET SPOT VIEW THE MILK SPOT  The Mill,London gives Rhythm to new MTV Idents The Mill is proud to announce the release of a specially-commissioned 20 second ident, 'Rhythm Jerk', which premieres across MTV's network of 58 international channels from 1 July. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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