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Seen and noted
Activate an apple attackFiling in the gap On 22 February 2011, an earthquake devastated Christchurch and left vacant 'gaps' where buildings once stood. Along with the destruction of homes, businesses and other buildings, many football training grounds were ruined. US Sydney decided to transform one of these disused gaps so the community could reclaim a piece of their city.VIEW OUTDOOR The challenge of policing On the walls of the Kingsland Train Station in Auckland are a pair of stencils depicting the heroic act of Constable Aji Basra running to pull an intoxicated man from the tracks. The extremely drunk man had become disoriented and decided to have a lie down, on the train tracks. Realising the potential for danger, Aji leapt onto the tracks and dragged the man to safety. The latest work out of M&C Saatchi New Zealand. VIEW THE CONCEPT Pearles of wisdomThe benefits of being creative To be a creative and work in advertising is a dream job. Even though the client sometimes shows up to spoil our wet dream.That's what says the viral Hot Tub created by Portuguese agency Fuel Lisboa to introduce the EUROBEST YOUNG CREATIVE INTEGRATED COMPETITION VIEW THE SPOT Outdoor gaming in Singapore Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. VIEW THE CONCEPT This little pig stayed home To create public attention for the new 'Go Veg' for 30 days campaign for SAFE, Starseed PR created life-sized door posters with not the usual animal's face peeking through the cat door. The doors were placed in busy CBD areas, visualising a mental shift for passersby, with a website to visit to register to be a vegetarian for a month.VIEW OUTDOOR  Experiencing hearing loss in an unexpected way. How a hearing aid company partnered with an agency to make readers relate to the loss of hearing.Toronto, Canada âNovember 2012 âEarlier this year, Sound Communication teamed up with Red Lion Labs to improve their company's communication. VIEW THE THIS ONE AD VIEW THE THIS TWO AD  new work from Try/Apt, Oslo that shows the need for DnB insurance.VIEW THE WATER SPOT VIEW THE VANDALISM SPOT VIEW THE SMOKE SPOT  A day-in-the life of LeBron James and a nice local taste of Miami, courtesy of Samsung's Galaxy Note II. "LeBron's Day" leads into the Miami Heat season opener against the Boston Celtics. Agency: 72andSunny.VIEW THE SPOT  "Think before you cut" is the new campaign for Greenpeace from JANDL Bratislava, showing the misfortune all animals have to suffer when their natural habitat is destroyed.VIEW RABBIT OUTDOOR VIEW SQUIRREL OUTDOOR VIEW BIRD OUTDOOR Jeremiah Weed Brew launched by an allligator Diageo is backing the UK launch of its new Jeremiah Weed Brew brand with a quirky new television campaign from Johnny Fearless, London featuring a man and his pet alligator.VIEW THE SPOT  The campaign from McCann Berlin brings to life the very real risks that novelists, essayists, philosophers and journalists take everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech. VIEW OUTDOOR  Fairmont Hot Springs Resort experienced a mudslide that shut their resort down for almost a month, and had buried the source of their natural hot springs under 20 ft of earth. This was a highly publicized event and the campaign from Hot Tomali was needed to let people know that construction was complete, and that Canada's largest natural hot springs were open again.VIEW THE PIKE AD VIEW THE STRAIGHT AD VIEW THE TUCK AD  ADK Tokyo's goal was to attract customers during the winter sales season, when clothing prices are reduced more than at any other time of the year. The agency focused on the insight, âBuying quality goods at low price puts me in a good mood.â From this, they developed the core idea of strange people willing to go through what would normally be intolerable or unusual, because the great shopping experience put them in such a good mood.VIEW THE SPOT  âProtect Whatâs Behind Youâ is a campaign for Toyota aimed at protecting children from car reversing accidents by promoting the use of rear view cameras. The campaign centres around dynamic, interactive street art created by renowned Lithuanian artist Ernest Zacharevic, one of the leading street artists of his generation. On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline âProtect whatâs behind you. Drive with a rearview cameraâ and are simply signed âToyotaâ. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message âProtect whatâs behind youâ. Agency: Happiness Brussels.VIEW THE CONCEPT VIEW THE FIRST PAINTING VIEW THE SECOND PAINTING VIEW THE THIRD PAINTING VIEW THE FOURTH PAINTING VIEW THE FIFTH PAINTING VIEW THE SIXTH PAINTING Your Toyota is never stationary When time passes by, it changes almost everything, except your Toyota as shown in this print ad by Badillo Nazca Saatchi & Saatchi Puerto RicoVIEW THE AD Demonstrating ecological credentials right on the page VW BlueMotion technologies are all about making a difference and having less ecological impact. This magazine print ad from Ogilvy & Mather Cape Town for the Touareg BlueMotion proves that point by using 85% less ink - making it not as harmful on the environment. VIEW THE AD  The Academia de Idelas through Perfil 252 Brazil presents three print ads designed to gain enroleesVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  On an early October morning, a single 11' x 6' billboard created by Baldwin& for the as yet unannounced product, Intense Hydration, went up across from a Minneapolis farmers' market its image, of a woman with radiant skin, totally obscured by 1300 $3off coupons, placed face down and covering the billboard. What viewers saw instead was a composite image of the same woman's face, but "dry and flaky," that had been printed on the couponsâ backs. Over the day, as passers-by removed the coupons one by one, time lapse photography turned the entire process into a 40-second, reimagined (and oddly pixelated!) before-and-after video demo, with the dry and flaky billboard slowly turning smooth and youthful.VIEW THE SPOT  In the spirit of Halloween, AT&T and BBDO have reimagined the previously aired Whiz Bang spot with a spooky twist. The latest TV commercial is part of the brandâs "Rethink Possible" campaign and notes how AT&T is the nationâs largest 4G network. VIEW THE SPOT  A CGI & photography-integrated production, Taylor James worked with CST The Gate to create the ads for this outdoor campaign for the launch of the 2012 Poppy Appeal with The Royal British Legion.The billboard and poster images feature in tube and railway stations around the capital to raise awareness for Remembrance Day.VIEW OUTDOOR  Smeg is famous for its sophisticated design, and would like to capture the people's attention when the people see the print advertisement. A memorable way from Grey Hong Kong to dramatize the special design of the fridge- The design just freezes your eyeball.VIEW THE UNION JACK AD VIEW THE ITALY AD VIEW THE GREY AD  When you're a little kid your mind conjures up all sorts of images as to what's going on inside an engine. When you grow older, well your imagination still runs away with you, only in different directions. Case in point this commercial from Rompetrol. The Romanian oil company says its Efix gasoline cleans your engine while it's burning, helping to keep your car running at peak performance. But just how does it work ? A music-clip oriented commercial out of McCann Bucharest, Romanias most awarded agency. People with some trace of fuel in their veins should likes this, a hint of testosterone could help as well.VIEW THE SPOT Spaghetti western becomes a pizza western Domino's UK now deliver movies with pizzas, and they're available to stream straight from the website. Big Communications, London put the message across VIEW THE SPOT  Gorila is an iconic portuguese brand of bubble gums that has been without advertising for the last 20 years. This brand is part of the emotional heritage of an entire generation. A special edition of its original flavour was created to re-launch the brand: Gorila Vintage. Bar Lisboa looked for something that had an impact on the lives of those who are currently in their 30s and 40s and found Arcade games, the âlatestâ technology in the 70s and 80s. Based on the concept "Back to good old timesâ, they recreated these videogames to nowadays platforms: mobile phones and tablets.VIEW IDEA  Hovis has launched a national Halloween-themed advertising campaign promoting the recently relaunched Hovis Seven Seeds loaf. Created by JWT London, the work features the infamous Halloween pumpkin which is in the process of having its seeds removed â something that the pumpkin it is not very happy about. As the Hovis Seven Seeds loaf is baked using pumpkin seeds, the line âOne of the Seven Seedsâ is used. The aim of the creative is to reinforce the healthy addition and delicious taste and texture of the Seven Seeds loaf. The campaign launched on Tuesday 30th October and the work will run throughout the UK across outdoor and in print media. VIEW THE AD  goodness Mfg. created these new print ads for Toshibaâs Mobile Monitor, a light, slim 14-inch screen that connects to your laptop acting as a popup presentation screen. They are perfect for business travelers or anyone else making presentations on the fly. goodness Mfg. and Toshiba wanted to communicate the idea that the mobile monitor is an easy way to present anytime, anywhere. We wanted to do this in a fun and inventive way that is fresh, honest and really valuable, and in response to our customersâ needs. Toshiba doesnât just build a product to fill a space in the market, they create products that make customers lives easier.VIEW THE FIRST AD VIEW THE SECOND AD  Constipation relief provided by this print campaign from REP/Grey Colombia.VIEW THE FIRST AD VIEW THE SECOND AD « First « Previous Next » Last » 6 of 6 |
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Jameson Irish Whiskey via VML Australia presents Apple Attack powered by Blippar. 
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Limited edition Marmite from Adam & Eve DDB London.