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Seen and noted
 Thanks to the new revolutionary app Inbox Cube, you'll no longer have to waste valuable time riffling through old emails.What you do with that time is entirely up to you. An in house productionVIEW THE SPOT iSelect: Qantas Frequent Flyer iSelect has kicked off 2014 with a new campaign via AJF Partnership, Melbourne filmed in Istanbul, Paris, Bali, Bangkok and Melbourne. Featuring various TVCs, various radio, outdoor, press and a bespoke YouTube pre-roll, the campaign aims to communicate that iSelect now rewards customers with Qantas Points on health insurance, gas and electricity. "With a lot of hard work from AJF Partnership and Film Headquarters, we pulled off something we're all very proud of," said iSelect's marketing director, Geraldine Davys.VIEW THE SUBTITLES SPOT VIEW THE CLICK SPOT VIEW THE FRIED INSECTS SPOT Get the Bestads App on your iPhone or Android phone Make sure you get the Bestads App - the world's top advertising app - on your iPhone or Android phone TODAY. The Bestads App can also be viewed on iPad, iPad Mini, and Android tablets. Keep up with what's happening in the ad world whenever you have a spare minute, wherever you are. DOWNLOAD THE BESTADS iPHONE APP or search on iTunes. DOWNLOAD THE BESTADS ANDROID APP or search on Google Play Speed: Mistakes No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error. Agency: Clemenger BBDO, WellingtonVIEW THE SPOT  When you win the New York Lotteryâs Powerball Jackpot, itâs nice to be able to give a little something back to help celebrate your good fortune. Agency: DDB New York.VIEW THE SPOT Rio Mints: Surprisingly Burgundy Marketing communications agency Lowe Campbell Ewald has created a new campaign for Atkins Nutritionals, Inc. (Atkins), a leader in the weight management category and provider of the original low-carb weight loss plan. The new year-long direct response campaign marks the first work from Lowe Campbell Ewald since being awarded the business in September 2013.VIEW THE SPOT Heineken: The Experiment In 2014 Heineken launched a new responsible drinking campaign with the objective to encourage 25 years old men to drink in moderation. Since alcohol excess amongst young guys is a nightlife problem, Publicis Milan took the campaign into the clubbing world, where thereâs the only person that have the power to influence peopleâs behaviour during a night out: the deejay. To invite the largest number of deejays around the world to the project, Heineken has decided to recruit as ambassador the most famous of them: Armin Van Buuren. We wanted to prove a simple theory: if a dj provides a night of great and irresistible songs, young men will dance more and drink slow.VIEW THE CONCEPT State Farm Insurance: Heritage of the Assist For the fifth year, State Farm is leveraging their NBA sponsorship to drive visibility and engagement among NBA fans. The work from Translation continues and expands the successful and popular Born to Assist storyline. "Heritage of the Assist," which aired on Christmas Day, tells the story of the ancestors of Chris and Cliff Paul and introduces two new characters: Lil" Chris and Lil" Cliff, both played by Chris Paul Jr. At the request of the youngest Pauls, Chris and Cliff delve deep into their lineage to answer the question, "Where do assists come from?"VIEW THE SPOT  How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden's most famous parks would look like without trees. The campaign designed by MRM, Stockholm aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice.VIEW THE SPOT Date Online Dating : Check In Lead Israel changed the check in's purpose to a personal message for singles at New Year's Eve.VIEW THE CONCEPT  A modern take by Northlich Ohio on Goldilocks and The Three Bears, showing how scratcher tickets are "just right".VIEW THE SPOT  Nothing brings Canadians like a good ol' hockey game. This spot from JWT Canada features Sidney Crosby â Canada's top hockey player, who happened to score the OT gold medal game winner last Olympics and the Captain of Team Canada, and yes, the Pittsburgh Penguins. The line at the end is from a famous song by a Canadian (Stompin' Tom Connors) that's played in every arena in Canada during the game. Tim Hortons is the largest restaurant chain in Canada and one of the biggest sponsors of hockey at every level in Canada from the minor league level to the NHL.VIEW THE SPOT Weight Watchers: Awaken Your Incredible Awaken Your Incredible is based on the insight that each of us has already proven that we are stronger than we think, when we look back at how we've conquered life's ups and down. The campaign, via BMF Sydney, sets out to make people believe in themselves again, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again.VIEW THE SPOT  People just can't help but react to the reductions on ALDI's already low prices. A new campaign via BMF Sydney.VIEW THE EAR SPOT VIEW THE EYEBROW SPOT VIEW THE SMILE SPOT  For the London Olympics P&G released a corporate campaign to celebrate Moms everywhere with "Best Job". This latest effort is for next month's Sochi Winter Olympics - "For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom." Agency: Wieden Kennedy Portland. Directed by Lance Accord.VIEW THE SPOT Orange: Greeting Card One New Yearâs greetings card looks pretty much like any other New Year's greetings card.So how to grab the attention of the 170,000 employees at Orange with a stand-out card? And also, how to show the general public the Group's rising prominence in the digital world? Publicis Conseil, Paris took a fresh angle on this year's leading campaign,Ten Little FingersVIEW THE CONCEPT Telecom New Zealand: Make the Pages Telecom wanted to reach the influential crowd of Remix readers, and their current traditional advertising wasn't cutting through. Remix's mid winter party was approaching and Telecom was the main sponsor. Contagion New Zealand were challenged with making a relevant print ad for this hard to reach audience.Remix readers will always flip to the social pages to see if their photo made it to print. Based on this insight, we created the first interactive and democratic social pages where attendees could vote themselves into the pages of the magazine.VIEW THE AD  Psoriasis is a skin condition that badly affects confidence. Exorex provides effective relief, and Anthem London aimed to show that with plenty of personality while breaking category stereotypes.VIEW THE SPOT  Mothers lament that Old Spice made a man of my son. The new Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad. Agency: Wieden Kennedy Portland.VIEW THE SPOT VIEW THE BOWL SPOT VIEW THE TREE SPOT  Random objects in intimate conversation for Cadbury 5 Star's new "No hard feelings" campaign via Ogilvy & Mather Mumbai.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Liberty Foundation: Global Warning The Liberty Foundation via RKCR/Y&R London helps create brighter futures for children living in poverty in Belize by providing care and education. The campaign aims to create awareness of the important work done by the small charity at a time of year when goodwill pervades. The ads ask people to donate via their mobile to continue the charity's work. VIEW THE GLOBAL WARMING AD VIEW THE CANCER AD VIEW THE MALNUTRITION AD  It is that time of the year again. When men are forced to dance at Sangeets (Weddings). When they are made to attend ridiculously costume parties.And worst of all, when they are required to stuff their faces, in spite of the fact that they are full.It is time to stand up and say something. Survive. No thrive this festive season with Vat 69 in a spot from BBH India . VIEW THE SPOT LG: Follow the Most LG Electronics recently launched the new LG G2, a smartphone thatâs been praised both in media and by the users. Now via M&C Saatchi they're launching "Follow the Most", a Twitter competition that underpins the high performance of the phone. The rules are simple: if you follow the most Twitter-accounts by the 31st of January, you will be the lucky winner of LGâs new G2. VIEW THE CONCEPT  The brief for RKCR/Y&R London was to capture the positive effect that Oxfam's enduring work creates amongst the poverty-stricken people they work with.We wanted to create a tv ad that was the antithesis of the grizzly downbeat view of the Third World seen in most charity advertising. So we visually represent the lifting of human spirits that your donation can achieve, the lasting effect you can have on other human beings, as the chain reaction of positive change spreads. We filmed it to feel like a music video to create a fresh tonality and to modernise the Oxfam brand. VIEW THE SPOT  The latest TV campaign from Red Brick Road London continues to reinforce the key consumer insight - that he real cost of burglary is not what they (burglars) take, it's what they leave behind. The new ad focuses on the fact that after a burglary, your home is no longer your sanctuary but more so an uncomfortable and unrecognisable space. VIEW THE SPOT |
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Rio Mints are surprisingly fruity as this Ogilvy Hong Kong spot shows.
The Land Rover takes to the rapids in this ad Ben Natan Golan