 |
Seen and noted
Responsible Gambling Council: Stop The ChaseDHL Express: Trojan MailingBest&Less: The LAB Experiment To prove Aussies shouldnât have to pay a fortune for great fashion Best&Less launched 'The LAB Experiment', a pop-up store with a difference in Westfield Pitt Street.VIEW OUTDOOR Ariel Active Gel: Banana Pudding Say goodbye Banana Republic hello Banana Pudding. Print from BBR Saatchi & Saatchi,Tel AvivVIEW THE BANANA AD VIEW THE DOLCE AD National Sea Rescue: Search This print ad from Ogilvy & Mather Cape Town simply demonstrates how wearing a lifejacket can save your life by making you much easier to spot when youâre in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI's chances of finding you much greater.VIEW THE AD Konica Minolta: Made from Origami This is a movie which is describing the process that Japanese traditional culture Origami (paper folding) creates the whole interior space.The movie earned almost 550,000 views for now.The 2nd episode is also introduced on the 19th Feb. This one is describing a story of heartwarming surprise which office workers are offering to their colleague. While seeking this aim, Japanese agency: Bilcom could find out "Origami" as a motif. And only by this we could finally make a beautiful non-verbal movie. VIEW THE MOTIVATION SPOT VIEW THE APPRECIATION SPOT Guest judge: Jay Benjamin, CCO, Leo Burnett New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 25, 2014 01:07 (Edited: February 17, 2023 04:19)
 This week's guest judge is Jay Benjamin, chief creative officer at Leo Burnett, New York. Two singing cats, a singing budgie and a singing guy in an office chair. That's a lot of singing but at least maybe it shows we're in a better mood these days. Standing out from all of fun though is Tough Love from P&G, a powerful and insightful piece of film from a company that continues to show it understands the life of its most important customer, Mom. READ MORE Fish More Followfish Locator One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency and true taste for the customer. Agency Leagas Delaney HamburgVIEW THE TOMATO AD VIEW THE SALMON AD VIEW THE TUNA AD VIEW THE SHRIMP AD VIEW THE ARTSHOCK AD LG: The World's Slimmest Ad For The Worlds Slimmest OLED-TV What does the leading Nordic Hi-Fi magazine "Sound & Vision"and LGâs new curved OLED TV have in common? Besides the obvious, both the magazine and the TV are exactly 4 millimeters thin. In January 2014, LG Electronics launched its new curved OLED TV at the CES-show in Las Vegas. Besides the unique viewing angle and perfect color distribution, the TV is only 4 millimeters thin. Just as thin as one of the most read tech magazines in the Nordics: Sound & Vision. This coincidence didnât pass unnoticed. Ad agency M&C Saatchi Stockholm used the magazine spine as a unique media placement, creating The World's Slimmest Ad.VIEW THE AD California Black Exclusive Scratchers: Lady Luck Live Using a mix of live TV production and augmented reality, the mysterious, figment of luck magically appeared on the massive LED screen at L.A. Live, interacting with a feed of the unsuspecting bystanders in the plaza below. Agency: David&Goliath, Los AngelesVIEW OUTDOOR Budapest Airport: Miss You Already Budapest Airport surprised passengers on Valentine's Day in 2014. Lovers, friends, and family members taking farewell had a chance to tell their special ones before departure: I miss you already! And Budapest Airport put a small gift package next to the messages. Agency: HD Group Communications Agency, Budapest.VIEW OUTDOOR Superloto: The Lucky Gloves A direct marketing operation for the french national Lottery from BETC, Paris .For the biggest winter jackpot, we decided to transform cold hands into lucky hands. We distributed 10 000 gloves with the index and the middle finger stitched together to make people cross their fingers! VIEW THE AD Mucho Burrito: Frost Stamp To promote Mucho Burrito as a destination for sizzling food during the cold winter months agency WAX, Calgary created custom frost stamps that left a message melted into frosty windows.VIEW OUTDOOR Blush Lingerie: The Hottest Poster Glow Berlin has created "The Hottest Poster Of All Time" in this outdoor spot for Blush Lingerie. VIEW OUTDOOR  Lowe Vietnam has created this print campaign for Sunlight. VIEW THE PIG AD VIEW THE CRAB AD VIEW THE FISH AD Crossroads Community: Street Fare Eating on the street isn't pretty, help erase hunger in NYC. Crossroadsnyc.org. Agency: Saatchi & Saatchi New YorkVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Starship put words in a young girl's mouth in this spot from Wieden + Kennedy , LondonVIEW THE SPOT  Wieden Kennedy, Portland have been inspired by the insight that watching a child struggle through obstacles is one of the most difficult things a mother has to go through. The natural tendency for a mom is to reach out and help, to do whatever it takes to protect them. But a mother also knows there are times when it's more important to give their child the space to grow, to become independent, and to find their freedom. This fine line that all moms walk everyday is found in extreme measure in the mothers of Paralympians. VIEW THE SPOT Carnival Criuse Lines : Hero of the High Seas This is the new Spectacular Holistic Circus, Lima campaign for Oro Cola. Which translated to english means Gold Cola. The aim was to celebrate the golden moments that happen within the family.VIEW THE DELIVERY SPOT VIEW THE PET SPOT VIEW THE VACATIONS SPOT Ditsong Museum: War is Not a Game The War Museum faces an ongoing struggle to attract a new, younger generation of visitors whose family were not involved in or do not remember the war. We identified that there was a real, relevant interest in war from this generation. It was just via a different medium gaming. Agency: Ireland Davenport South Africa VIEW THE SPOT Federao Paulista de Futebol: Linesmen for Peace During the Sao Paulo State Championship, one of the most important soccer championships in the country, the referee assistants leave their traditional yellow and red flags behind to use white ones. The initiative was created by the agency Wunderman for the Sao Paulo Soccer Federation (FPF) aiming at promoting peace among fans in and out of soccer stadiums.VIEW THE SPOT Mr Delivery: It's Scary Out There In the weeks leading up to Valentine's Day, thousands of people rush online to find a special someone. But you never know who you'll meet when you step outside your door. This Valentine's Day, Mr D gave a gentle reminder that sometimes the safest dates are the ones you have at home, on the couch with yourself And a meal from Mr Delivery. Agency: M&C Saatchi Abel South Africa VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Mercedes Benz: Creating Day at Night Mercedes-Benz Night View Assist is an infrared technology for a brighter view at night. How do you promote this innovative technology? By creating day at night. Watch what happens when Mercedes-Benz lights up a street in Amsterdam on a Friday night in December. Agency FHV BBDO Amsterdam VIEW OUTDOOR Danais Films: Your Future Startup Animated digital campaign created to help promote feature film and inspire Russia's next entrepreneurial stars.Are you a Ghostbuster or a Superman? Will you be better suited to running a business that deciphers animal noises or a teddy bear massage parlour? These are the type of questions and suggestions the 'Your Future Startup' test makes of those willing to delve in to the deepest recesses of their entrepreneurial psyche.Devised by Hungry Boys Moscow VIEW THE CONCEPT Viaplay: Relaxed Auto Reply for Social Media How can Rodolfo Sweden create a service that helps Viaplay's clients to fully relax during the winter holidays, while also positioning Viaplay as more innovative than their head to head-competitor Netflix? Solution: When living in a constantly connected society it's nice to log out and relax for a while. Thatâs why we created the service Relaxed. Relaxed is an auto reply service for your Facebook and Twitter account. Like a traditional out of office e-mail reply, Relaxed automatically sends a personally written message to anyone who contacts you.VIEW THE CONCEPT VHV Verischerungen: Cat VHV TV and Cinema Spot and print for pet Insurance from Scholz Germany VIEW THE SPOT VIEW THE CAT AD VIEW THE LINE UP AD VIEW THE DOG AD News Bottle In order to have young people rediscover the value of newspapers, Dentsu Japan developed a medium that continuously increases the contact points between young people and the Mainichi Newspaper. In concrete terms, we changed the packaging of the mineral water that is bought by young Japanese each day into a newspaper, and over one month sold 31 varieties.VIEW OUTDOOR jack n Jill Cream O: The Cookie Mug Most Malaysian kids grow up on powdered milk or condensed milk based drinks. As a result, Malaysian mums have a tough time convincing kids to drink real milk. Also because, after a certain age, kids want to drink what they like. Creamo, cream-filled cookies kids love, decided to help mums and persuade kids to get their recommended 2 glasses of milk a day with a solution kids couldn't resist. Agency : Grey Kuala LumpurVIEW OUTDOOR  Print ads for the ADFX awards from the Social House Ireland VIEW THE BUTCHER AD VIEW THE DOG GROOMER AD VIEW THE TEA SHOP AD Samsung: Doing Good While You Sleep Today, smart phones have evolved to a point where the average computing power is equivalent to that of six PCs produced from the 90s. As a result, new technology methods have been developed to collect and donate small bits of mobile CPU power to a large "super cloud computer" that assists researchers all over the world. In order to help this technology to be embraced by the everyday mobile user, Cheil Worldwide have partnered with the Faculty of Life Sciences of the University of Vienna to create a unique alarm clock app called Power Sleep. VIEW THE CONCEPT Jamaica Tourist Board : The Bobsled Song What's a run down an icy bobsled track without a hot reggae track? Capitalizing off the world's adoration of the Jamaican Bobsled Team, Draftfcb New York and the Jamaica Tourist Board have teamed up to create The Bobsled Song. The perfectly syncs up with the lefts, rights and straightaways of the course in Sochi. The song was composed according to the shape and length of the actual race track.VIEW THE CONCEPT Heart Research UK: Insta Heart Auction The #InstaHeartAuction campaign turns all those trinkets and gifts given by former lovers that are squashed at the back of a drawer, shoe box or wardrobe gathering dust, into cash donations for Heart Research UK. Agency: McCann London. VIEW THE CONCEPT Britanico English Institute: Arabic Know English, know every language. And go out into the world. By Y&R Lima.VIEW THE ARABIC AD VIEW THE FRENCH AD VIEW THE RUSSIAN AD VIEW THE ITALIAN AD VIEW THE THAI AD  Let's face it, when the flu hits, it hits hard. In this new spot for Tamiflu, director Sega uses cinematic vision to capture how one man suffers with the flu virus as it quickly spreads through his body over the course of 24 hours. Filmed in conjunction with The Sweet Shop and BBDO New York, we learn how Tamiflu attacks the flu virus and helps stop it from spreading in your body. VIEW THE SPOT  When Bridgestone briefed Showpony Australia on their latest brand campaign, we came across a simple but startling fact only the equivalent of one handprint of tread connects each of your tyres to the road. Once you know this fact, the tyres you choose become fundamental to your family's safety. Creatively we wanted to bring this insight to life in a way that was engaging, but not alarming.VIEW THE SPOT Evolve: The Bill of Rights for DumbassesSpace Channel: NBA All Star Weekend 10 day Unbranded Teaser Campaign preceding TV launch spot for Telnor created by the Green Cave People UK.VIEW SMALAHOVE OUTDOOR VIEW ICE LAKE OUTDOOR VIEW HOT TUB OUTDOOR VIEW JUMPERS OUTDOOR « First « Previous Next » Last » 2 of 7 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Red Lion Canada gets behind the Responsible Gambling Council
Jung von Matt/Neckar, Stuttgart has launched this ambient idea for DHL
More from adam&eve London for VW
Carnival Cruise Lines spots coming out of Host Sydney 
Saatchi & Saatchi New York has released this funny TV spot for Evolve. 
NBA makes it to an inner city court in this Sao Paulo Agency Age Isobar creation